Of all the ways to engage your current and future patients, blogging may be one of the options you’ve gone back and forth about. Blogs are essentially Internet journals; a venue for doctors and other medical practitioners to continue the ongoing conversations they have with their patients outside of the office.
But are they necessary? Like, really necessary? While some medical professionals thrive on the idea of having a weekly blog, others cringe at the thought. Is it that important? Is it worth the time? Would people even read it?
To answer your questions: yes, yes, and yes. At Crystal Clear, medical practice blogging is one of our specialties. As leaders in the digital marketing industry, we know every component necessary to develop a successful and lucrative digital marketing strategy. This includes automated patient relationship management, email marketing and social media campaigns, customized and mobile-optimized websites, website content that is 100 percent unique to your practice, and yes, you guessed it – blogs.
Starting the Conversation
When patients are seeking a treatment or service, they may have a lot of questions such as, “Is this right for me? What are the advantages of this treatment over that treatment? Can this treatment be used for this specific condition?” In 2015, they will most likely resort to the Internet to search for these answers, and Frequently Asked Questions can only tell them so much.
That is where blogs are going to be your best friend. At Crystal Clear, our Content Department provides every client with a regular medical blog that covers a wide range of topics such as:
- When to consider certain procedures
- The benefits of specific treatments
- The differences between similar products and services
As a medical professional, it’s your opinion that your patients trust, and as part of the Crystal Clear family, we will make sure that your blog is tailored to your unique voice.
Continuing the Conversation
Blogs can not only help potential patients, but they can also provide continuing education to existing patients. Blogs can supplement the aftercare instructions provided by medical practitioners after treatment, such as how they can maintain their results over time.
Your patients probably wish at times that they could sit down with you in a casual setting and pick your brain with every lingering question they have. With a custom medical blog from Crystal Clear, they can. And what’s even better is that the information written on your blog is archived, meaning it is always accessible for patients to browse through at any time.
What’s even better than all of that? We do all of the work for you so you can get back to what you do best – serving your patients. It’s always a great day at Crystal Clear, and by blending medical blogging into your digital marketing strategy, we can help make it a great day for you, too. Contact us today to get started – we look forward to hearing from you!