What’s the single most important lesson health care practices can learn from Apple? The business that makes it to market first will usually win the hearts and minds of customers. Consider this:
- 300,000 IPads were sold on the very first day they became available
- By 2010, Apple had grabbed 75 percent of the tablet market
- Five years since launch, six out of 10 tablets sold are STILL an IPad, despite massive competition.
All very well, you say, but what does this have to do with my practice? My answer: Everything.
Because the first to market wins the love.
Let me say it again: The first to market wins the love.
Over the next few years, the best health care practices in the nation will dive headfirst into the new SYSTEMS approach to digital marketing. Why? Because SYSTEMS-based digital marketing solutions blow piecemeal approaches right out of the water in terms of effectiveness, efficiency and cost.
We at Crystal Clear should know. We build the kind of comprehensive, cutting-edge, cost-effective digital marketing systems that will help your practice find, serve and keep more patients, more profitably. We will run your entire digital marketing SYSTEM so you can focus on what YOU do best: Caring for patients.
Those health care practices that fail to embrace
up-to-the-minute digital marketing SYSTEMS like ours will find themselves going the way of the Eee Pad Transformer, Xoom, PlayBook, and Galaxy Tab, none of which can touch the, as yet, indomitable IPad.
So don’t be an Eee Pad. Let us help you help your practice soar, not stumble, using the best 21st century health care marketing practices.
Next: The Social Patient, Integrated Digital Marketing Systems and Why Your Practice Needs Both