Digital marketing is a term most of us have heard of before. What a lot of people don’t know is what medical digital marketing is. By 2021, total digital marketing spending is expected to reach $118 billion across all sectors, which is a huge increase.
This includes the whole medical field. Surgeons, spas, dentists and wellness practices all compete in a growing market. If you want potential patients to find you as easily as possible, you’ll need a medical digital marketing campaign.
So, what can you do about it? Allow Crystal Clear Digital Marketing to support you in marketing your medical practice. We have more than 20 years in the marketing industry, and our best practices will help you find success no matter how big or small. Digital marketing for medical practices shouldn’t be spread across multiple companies. It should be centralized to make life easier for you.
What Is Medical Digital Marketing?
Medical professionals, do you understand what medical digital marketing is and how you can begin implementing it in your business? Are you someone who has extensive knowledge of marketing in general? If you don’t, you’re missing out on patients who may be choosing your competitors instead.
To begin, it’s important to understand what marketing in the medical world is all about. Essentially, this is a form of digital marketing that uses many of the same principles of digital marketing but in a medical concept. It’s something many medical professionals have never considered before.
Why Is Medical Marketing So Important?
Here are some quick facts on why you should pay attention to this type of marketing:
- The medical industry is extremely competitive, and many patients are gained by simply being more visible online.
- Your business’s revenue could explode by crafting a successful campaign.
- Gain more repeat patients.
- Improve your professional reputation.
The Different Areas of Medical Digital Marketing
A comprehensive online medical marketing campaign must combine a wide range of different ideas and functions to be successful. This simple list will provide a starting point for you to begin thinking about how you can change your business for the better.
- A Great Website
- Video marketing
- Social media marketing
- Mobile marketing
- Email marketing
These five areas form the basis of any successful marketing campaign. You also need a method for tracking each area and reviewing the results so that you can make informed decisions later. There are many tools to help you do all this.
One such marketing tool is the Social Patient Center (SPC) provided by Crystal Clear. It’s a cloud-based software and is currently the only dedicated medical digital cloud platform to enable you to track phone calls and forms in real-time. You will be able to review opportunities and separate them, so you can better target the correct audience.
Remember that if you are losing patients, it’s not because there’s anything wrong with your business it’s because you’re failing to reach the right people.
Digital marketing in the medical industry has always been a complex, multi-layered service. It is your duty to break down complex subjects in a way the average person is going to understand from home. That is no easy feat for a surgeon or a wellness professional. Video marketing has made that easier than ever.
90% of all consumer Internet traffic is expected to be video by 2019. Think about how much video content you consume every day, and it’s easy to see why video is so essential. It is simply impossible for a modern business to not use video marketing in 2018 and be successful.
This is a powerful tool; the most successful medical professionals are often those who advantage of video. There are two reasons for this. First, it makes it easier to outline what is otherwise a complex subject in a way the average person can understand. The second reason is that it provides a personal touch, which builds trust and rapport from the first minute.
A Website that Stands Above the Rest
It all starts with your own platform. You need to direct people to a website that both stands out and can pull in organic traffic through Google and social media channels, such as Facebook and Twitter. Your website must be able to stand out from the crowd because it’s the only way to generate leads. And this is the hardest part. One survey of B2B marketers said 61% of them struggle with lead generation.
The science of building a website that generates business leads is always changing. But for medical professionals, the first stop is the same professionals in other industries. Look to your most successful competitors and view their websites. Take note of any similarities as these are the things that must be present on your website.
Like with any website, you should also keep it about your patients. Remember that the patient always comes first. Think about the most common queries and questions you get from your patients and make sure your website answers them. A clean and simple design to emphasize the answer is a must.
Finally, you should always be reviewing your website and making tweaks based on user feedback and analytics. Simple tools like Google Analytics will help you to understand whether people are responding well to each page and every blog.
Social Media Marketing
Social media is where most of your patients will spend a considerable amount of time. It’s an easy way to interact with your patients on a more personal level remotely. It’s also an easy way to advertise through innovative advertising platforms like the Facebook Power Editor.
It’s the number one way of reaching your target market, and it’s critical for driving organic traffic to your website through Google. Google admitted a few years ago that they now consider social media activity to be one of their main signals for determining where a website ranks for its chosen keywords.
Organic traffic on social media largely doesn’t exist anymore. You must advertise, and this can be daunting. Therefore, you should contact Crystal Clear Digital Marketing to help you bring your advertising campaigns to life and target the right audience.
Mobile Marketing for Medical Professionals
Your website and your digital marketing campaigns must be optimized for smartphones and tablets. The majority of Internet traffic comes through mobile devices and it’s inevitable that sooner or later desktops will be an extreme minority. This is automatic with most social media platforms. However, if you are making your own website you must make sure that it provides the same experience on mobile devices.
Another part of medical digital marketing is finding new ways to facilitate the customer journey. A new gadget many industries are looking towards is the use of push notifications and offering a different user experience on mobile devices when compared to desktops.
Email Marketing for Medical Professionals
The heart of any medical business is your ability to keep patients coming back time and time again. Naturally, you have an advantage here because if you offer a fantastic in-person service, you can guarantee that they will come back the next time they have a similar problem.
However, sometimes it’s not enough. Patients want to know that you are genuinely interested in them in the long-term. One way to do this is to build an online relationship your patients will want to tell their friends about. Perhaps the most powerful tool you have is email marketing.
Some of the ways email marketing can be used for digital marketing for medical practices include:
- Providing patients with breaking news about changes to your services.
- Offering special discounts and other promotions for subscribers to your newsletter.
- Getting feedback on how you can improve both your service and your marketing material.
The key to any successful email marketing campaign is to offer something that can’t be found anywhere else. Some medical professionals are advised to set up a newsletter but only send dull, drab updates on their business. People have no interest in this because it has no relevance to them or their lives.
Some medical professionals come to believe that email marketing is ineffectual in this industry. That couldn’t be further from the truth. Email marketing works in any niche you can think of, but you need to make it relevant and interesting to the average person; more so in the medical business.
Maintaining Marketing Success for Medical Professionals
Achieving the results you want is one thing, but keeping that success is a constant process that must be maintained through regular reviews and making changes to your strategy. For a medical professional this takes a lot of time and effort. Unfortunately, there’s no getting around it, so many businesses stagnate because of it.
You should choose a marketing company like Crystal Clear Digital Marketing to help you with that. You will get an excellent marketing company that adapts to the latest trends and changes in your industry. Most of the hard work is handled for you, and you can rest assured that you’ll keep up with the competition.
This is far more efficient than relying on multiple companies to handle each aspect of your medical marketing campaign. So, make a change and make your life less stressful.
Are you ready to bring your medical practice into the modern world? Contact Crystal Clear Digital Marketing today!