A comprehensive practice management software solution offers unique value to healthcare organizations. This simple investment yields results that are easy to quantify in real dollar terms so you can maximize revenue while increasing efficiency and streamlining operations. The Social Patient Center (SPC) from Crystal Clear Digital Marketing offers a sensible solution to take charge of marketing, lead generation, and day-to-day operations while staying close to every customer throughout their journey with you.
The Key Features
Robust and Versatile Calendars
The SPC calendar offers features specially designed to reduce no-show rates and cancellations for elective medical practices. The SPC calendar sets up automated appointment reminders that go out to patients by email and text. No-show and cancellation notifications are also automated, taking a task off your plate while ensuring no customer gets missed and everything moves smoothly.
This fully-featured practice management software calendar allows you to manage more than just customers. Use it to keep track of rooms, equipment, and multiple providers, tracking a patient’s location throughout each visit. If you have several locations and multiple providers within each, there’s no need to get separate software for each. With this software, you can keep everything straight in all locations and among all providers. All of these calendar features cut down on work for your staff while also providing your customers with the best possible experience through every step of their journey with your practice.
Simpler and More Efficient Billing
The billing process is one of the most-time consuming parts of any medical practice, yet it’s absolutely crucial to get it right. Great practice management software offers a variety of tools so you can take control of your sales, open up new revenue streams, expand offerings, reward loyal patients, and be certain every bill is correct and going out on time.
PM software makes it simple to generate a quote or a bill, and since it’s integrated with your credit card processing, you make it equally simple for patients to pay. SPC tools also make it easy to set up membership subscriptions and offer package deals while giving you the power to track usage so you can understand what’s working and what your patients want most.
Most importantly, you make sure bills are being generated at the time of service and sent out while you’re still on the patient’s mind. With a more efficient billing process, you’ll maximize revenue and enjoy peace of mind that you’re not missing any important opportunities. At the same time, you make it simpler for patients, providing them with what they need and a better overall customer experience.
Improved Marketing and Lead Generation
You already have an online presence. Your website and social media accounts are important, but are you making the most of them? One of the key features of the SPC is its ability to integrate directly with your social media accounts. Great PM software lets you use your online accounts more effectively in targeting your patient base.
With the SPC, approximately 85% of your patient communication is automated, allowing you to expend your energy and time in providing more personalized care in person and in your remaining communications. At the same time, you’ll use the information available from your accounts to better understand where your base is and how to reach them at the perfect moment with the services they need.
Your PM software also automates your reviews and survey requests so you are sending the right feedback requests at the perfect time in the patient life cycle. As you do, you’ll track responses so you always get the information you need to plan the next step and improve your offerings and customer experience.
More Efficient Staff Management
When your staff members are working at their best, your whole practice is more efficient, patients have their needs met, and nothing gets forgotten. With the Social Patient Center, you are able to keep better track of tasks and make things easier for your staff.
Use the software to create tasks and then manage follow-up tasks for everyone involved. With the auditing tool, you’ll be able to see the timeline of each task and follow it from start to finish, confident that everything is being taken care of precisely when it should. The built-in notification center keeps you on top of every important activity within your practice via automatic notifications. PM software offers peace of mind that everything is being cared for, as well as a way to address issues while they’re still small hiccups, before they become serious.
Best of all, using the task manager and setting it up to run automatically couldn’t be simpler. There’s no extensive learning curve, and you won’t waste the time you save in completed tasks setting up new ones. The task manager never creates an extra burden; it makes things easier and ensures there’s less that you need to keep track of personally.
Clear and Extensive Reports
You should be making decisions driven by solid, real-time numbers, and you should be confident that you haven’t left out key data points in making those decisions. Our SPC practice management software allows you to set up the parameters you need to fully understand where you are so you can make effective plans for the next step.
Track your leads and referrals on the dashboard so you can tell where marketing dollars are being used most effectively and where you need to change things up. You can also use the software to keep track of staff productivity. See how each staff member is performing in lead conversions, scheduling and sales, or any other parameter using built-in user productivity reports.
One of the best features of PM software is the way it gives you the power to view every aspect of your practice’s financial stability. Whether you need a quick, bird’s-eye overview of the situation or want to drill down and account for every penny, you can do it quickly with financial reports and overviews that include everything you need to know.
Streamlined Software Usage
Most medical practices know that software can make things easier, but too many are ineffectively juggling multiple platforms. Each platform has a different look, and everyone involved has to learn how to use every separate system. Platforms don’t speak to one another naturally, and the whole system makes inefficient use of manpower and incurs separate costs from various vendors.
Practice management software offers you an integrated system that manages everything from one platform and just one vendor. Everyone works through one seamless interface that highlights key information from one system and makes it readily available where it will help in another. The result is unparalleled efficiency and more time to use caring for patients.
By integrating billing, schedules, records, patient interactions, marketing, financial reporting, and more, your practice gains a competitive edge while offering patients a personalized experience that keeps them coming back. Staff members are less frustrated when working with a cohesive software platform as well, so you reap the benefits of great PM software in every aspect of your practice.
Savings Across the Board
With coordinated billing and collections, you get paid more quickly, meaning you maintain excellent cash flow. And while practice management software certainly makes it easier for patients to pay and more likely they’ll remember to do so, that’s just the beginning of the savings process. With fewer steps to the billing and collection process, it’s more affordable for you to run this side of the business.
Another key financial benefit offered by PM software is that you never have to worry about investing in a separate IT infrastructure. If there’s a problem, it can be solved quickly and efficiently by a vendor who fully understands the software and is highly motivated to get it working for you. Instead of enduring extended downtime while waiting for IT to get back to you, you get a seamless experience.
You also save money because far less time is spent on administrative tasks. That leaves more time for appointments with your patients and saves money as you direct staff time and effort elsewhere. And instead of paying for software updates on several different platforms, and then paying for downtime when a newly updated piece of software stops playing nicely with the rest, you get free, automatic updates. Finally, you even save on the simple things, like paper, landline phone costs, and even printer ink.
Get the Best PM Software Available
The Social Patient Center offered by Crystal Clear Digital Marketing takes every benefit of PM software and maximizes it for your practice. We combine it with our other digital marketing tools and strategies to help you find, serve, and keep more patients profitably. Every aspect of our digital marketing expertise is backed by years of experience and constant innovation to keep you at the top of your game. We believe in offering a complete system that meets all your needs in one package while also providing personalized flexibility to meet your practice’s unique goals. Contact us today to learn more about the Social Patient Center and what else we can do to help your practice grow in a digital, social world. We look forward to hearing from you!