Last week, after 87 weeks on Billboard’s Hot One Hundred, the song “Radioactive” ended its streak as the longest charting single of all time. Yes, ALL TIME. Why did this song dominate the charts for more than 18 months? Because the band Imagine Dragons embraced a strategy like the one we use at Crystal Clear.
Okay, I hear you. What strategy is that dude? Well, it’s called a blended strategy and it can help your practice dominate the local charts in your region, whether you own a Medispa or practice cosmetic dentistry, plastic surgery, alternative medicine, or cosmetic dermatology.
Consider this: The song “Radioactive” fuses a number of familiar and well-loved sounds to create something totally new. It’s a little alternative, a little pop, a little rock, a little sidestep and then something else again that engages the listener and won’t let go.
Because the song fuses several styles seamlessly, and has a killer hook to boot, it made inroads onto various charts, moving up the alternative, pop and even adult contemporary lists, to name a few. In short, “Radioactive” shook up a tired pop sound, and gained a huge and enduring audience in the process.
As the song refrain puts it, Welcome to the New Age.
When it comes
to growing your patient base (or even just keeping it), we have indeed entered a New Age. If you want your practice to dominate, you need a digital strategy or platform that works seamlessly to attract a patients in multiple demographics and across many forms of digital media.
You see, it’s not enough to use the same old tricks in isolation – a website here, a social media site there, maybe an e-mail update or two. You need to use and fuse a number of digital elements to get that winning edge for you practice.
That’s where we can help. We have fifteen years of experience in creating total digital marketing systems for local businesses, including physician practices. We promise our platform will transform your practice, grow your patient base and enable you to dominate your local market for even longer than the song “Radioactive” dominated the charts.
Again, to quote Imagine Dragons, “It’s a revolution, I suppose.” So don’t wait on the sidelines any longer. It’s time to move forward – or get left in the dust.”
