When it comes to your medical marketing website, the look and design is only one part of what will make it successful. Although the text and content that appear throughout your site’s pages may be an afterthought, they play a key role in how Google ranks your site. As doctors, dentists, and medical practitioners looking to strengthen your online presence, you may have two different birds in your ear – one telling you to focus on your site content, and the other trying to shift your focus to your blog. Is one more important than the other? And what really are the differences between the two?
At Crystal Clear, our digital marketing strategies are based on years of analytics and research, and we can tell you with confidence that you will always need both blogs and content, but for different reasons.
Content is King
We have a saying at Crystal Clear that content is king, and that remains true. When deliberating about what kind of content you want to feature on your site, here are a few points to keep in mind:
- Beware of “borrowing” content from other sites, whether you have permission or not. Having shared content will hold you back from achieving higher Google rankings.
- Make it informative and unique. The end game of social media, specials, and other digital marketing strategies is to drive traffic back to your website content, so when you finally get your current and future patients there, make sure your content tells them why they should choose you.
- Each one of your services needs its own page. This is is the best way for your patients to navigate your site with ease and find what they’re looking for quickly.
Blogs – The Continuing Conversation with Your Patients
When your patients have questions, chances are they will turn to the Internet for answers. Frequently updating your blog with relevant topics ensures that they get their advice from the medical professional that they trust – you! Your blogs are a great way to:
- Improve your Search Engine Optimization and Google rankings
- Engage your patients and address the questions they may have once they leave your office
- Keep your patients on your site and drive prospective patients back to your content
Both blogs and content work in tandem to tell your patients what you do and why you are the best at it. If you are already a member of the Crystal Clear family, don’t worry – our Content team is already hard at work building out your medical content and updating your blog.
If you haven’t signed up with us yet, great news! It’s never too late to experience the Crystal Clear difference. Contact us today to schedule a consultation. We look forward to hearing from you!