Stephen King fans around the country will be snapping up copies of his just-released novel, Mr. Mercedes in the next few days. Now I love Stephen King, but I have to admit, it’s still The Shining that resonates with me most. Why? Because it reminds me of what NOT to do in terms of digital marketing strategy.
Okay, I know it’s a stretch, but let me explain. In the film, writer and alcoholic Jack Torrance takes a job as winter caretaker in a remote hotel in the Colorado Rockies. He brings along his wife and son, knowing they will spend the entire winter isolated and cut off from the rest of the world. And he does this because he thinks the isolation will help him be more productive.
Well, you likely know the rest. Redrum. Redrum.
Isolation – digitally speaking – is dangerous for physician practices as well. You will not GO insane if you refrain from employing comprehensive digital marketing and communication strategies. Nonetheless, the choice to stay electronically isolated from today’s social patients IS insane, at least from the perspective of practice growth.
We live in a connected era, and if you want your practice to dominate your local market place, you need to be where the patients are – and that’s on the Internet. This is especially true for physicians who rely on elective or cosmetic procedures to drive their practices, including cosmetic dentists, plastic surgeons, cosmetic dermatologists, Medispa owners and complementary medicine practitioners.
Today’s social patients shop the Internet for cosmetic products and procedures AND for the physicians who offer them. They’re seeking information and engagement, and they’re increasingly savvy and demanding.
If you think making your practice the digital equivalent of the Overlook Hotel is going to work for you in this kind of reality, please think again.
It’s true that staying isolated and out of the noisy digital arena may help you focus on your core competency, which is caring for patients. But today’s social patients won’t keep swarming through the door unless you keep them engaged and involved online.
What’s more there truly is a middle ground – an easier way. The Crystal Clear way.
We at Crystal Clear have been creating and implementing comprehensive digital marketing platforms for fifteen plus years. We make it our business to stay on the digital cutting edge and to do all the heavy lifting for our physician clients, so they can continue to do what they do best: Care for
patients.
So call us or write us today for a free demonstration. We want to help your practice shine on the Internet, in the best sense of the word.
