Of all the components of your digital marketing strategy, social media for cosmetic surgeons can be the most confusing. One statistic from 2015 shows “tying social media activities to business outcomes” as one of the most challenging problems facing businesses in the technological age, and cosmetic surgery practices are no different. If you are among those cosmetic surgeons who aren’t sure what role social media can play for your practice and if it’s relevant to your marketing goals, we’re here to set the record straight at Crystal Clear.
The Math Behind Social Media
You may equate social media with pictures of food, online quizzes, and political debates, but below the surface, there are a lot of numbers being generated – critical numbers that can be vital to the success of your digital marketing strategy. When considering whether social media for cosmetic surgeons is necessary for your practice, here are a few more important statistics to keep in mind:
- Only 41 percent of businesses are currently utilizing all of the data that social media can provide
- When users follow specific brands or companies on social media, they are 72 percent more likely to make future purchases from them
- Of the businesses who take advantage of social media, about 54 percent receive leads from it.
Forget “Likes” and “Shares” and Focus on Conversion
While everyone enjoys having their social media posts liked and shared, these activities do not lead to more patients walking through the door. The key to making social media for cosmetic surgeons work for your practice is by using it as a gateway to your medical marketing website. It is extremely rare for potential patients to call practices directly from social media, so creating posts that link back to your website are what is going to make the difference. In addition to your blogs and email marketing, social media serves a perfect way to drive traffic to your website – it’s free, it has billions of eyes on it throughout the day, and there’s no limit to what and how often you can post.
The Larger Your Social Media Presence, the Better
At Crystal Clear, we manage what we call the Big Four for our clients – Facebook, Twitter, LinkedIn, and Pinterest. One of the most frequently asked questions our digital marketing specialists receive is, “Why so many?” While you may never have considered all four of these platforms to promote your practice, we encourage our clients to do this in order to cast a wider net. Even if you only receive one lead from Pinterest a month, that’s still one more lead that has the potential to become a long-term, loyal patient. Put yourself out there and take advantage of the possibilities!
Don’t be part of the 41 percent who do not take advantage of all of the useful data that social media has to offer – contact Crystal Clear today to get started on your social media for cosmetic surgeons.