Take a look at the image on this page. Which character has the best chance of becoming an Olympic swimmer?
Does the toe dipper even have a remote chance of succeeding? Absolutely not. This image is a great word picture as to the power of going all in on something.
I have a very difficult time with people and businesses who say things like…”we’ll try it and see how it goes.” Or I’ll do a little of this or a little of that and hope for the best. My best friend and business partner always has said that “hope is not a strategy.” I agree with him! I have represented all types of marketing media over the last 25 years, and they all can work if done right! The adverse is also true – if done wrong it never works. You see there is a right and a wrong way to do everything, and toe dipping never works!
My wife and I used to live on Balboa Peninsula in Newport Beach, CA. If you have ever tried to go swimming in the Pacific, there is only one way to do it. You must run and just JUMP IN! Every time we toe dipped we found ourselves watching other people swim. However, when we just ran in and made it happen, we had
a blast in the water.
The same is true for Digital Marketing for Doctors and medical practices. We all know that we need the following:
- A website that works on all devices
- An effective search engine optimization strategy
- A social media strategy
- A blogging strategy
- An automated CRM tool
- High end videos
- An email marketing strategy
- Training and education for our people
- Analytics and Reports that have a practical application
If you only toe dip in any of these areas or omit any of these areas, then you will be watching your competition swim and have fun all while watching them from the shore saying things like…”man the water is cold.” You see, jumping all in on digital marketing might feel a little uncomfortable at first, but once you get in you’ll find it to be exactly what you need.
Never before in human history have businesses had the ability to communicate to their existing and potential customers in a more direct and efficient process. The internet is definitely not a fad, and you can and will be able to have a significant return if you do it right and not toe dip in!
If you want to be an Olympic swimmer in digital marketing then call or email us today! Crystal Clear Digital Marketing…Your practice’s solution in a social world!
