How many times have you heard it said, or even said it yourself, “once we get there, we are going to….?”
Buy a new laser, add an aesthetician, offer additional treatments, focus on marketing and on and on.
Said another way, when this happens we are going to do that or, as soon as we get there……
Running a practice is difficult even in the best of times. Practitioners are constantly faced with a myriad of decisions to insure its sustainability and prosperity.
Consider this scenario:
A mature medical practice discovers an opportunity to significantly grow new patient acquisition and existing patient revenue. The implementation of this discovery will require some initial staff training as well as an up-front investment. The lead physician and the practice administrator are confident this new discovery will lead to sustainable growth.
After much discussion, they agree the discovery is worth it.
Continue doing more of the same for NOW. Put a greater emphasis on existing patient referrals to increase calendar density, etc. Once they have increased patient population and treatment delivery to X, then direct their focus on the implementation of the new discovery.
In the business community there is a technical term for this, it’s called “kicking the can down the road.”
Choosing the right path for the medical practice can be difficult. Trying to combine the right mix of premium patient care, a pleasant patient experience and the latest treatments and procedures requires research, planning and great decision making.
There is one trend we can all agree on:
Patients use the internet. A LOT! They use the internet for research, they use the internet for doctor reviews, they use the internet to locate and choose a provider, they use the internet to share their in-office experience with friends, and this is where social media for doctors and medical practices comes in. they use the internet to get referrals, they use the internet to get a “FEEL” for your practice, THEY USE THE INTERNET FOR EVERYTHING! Patients aren’t just like medical professionals, they ARE medical professionals and business owners and landscapers, they are everyone! And everyone uses the internet. A LOT.
When was the last time your practice seriously looked at your digital footprint?
I am not talking about a web site. Having a contemporary mobile responsive web site with great functionality and a nice “look and feel” are a given. Like taking a patient’s blood pressure before surgery. Everyone knows that.
I am talking about quality (not duplicate) on site content. An updated blog, effective email marketing, coordinated social media campaigns and automated patient reviews.
If you knew you could obtain all these resources in one place from a provider who has proven results AND the cost of these services is less than the cost of a minimum wage employee, would you do it?
OF COURSE you would. So what are you waiting for? It’s time to make your practice there, HERE, and Crystal Clear Digital Marketing is here to help!
Also, don’t be afraid to learn the 5 keys to building an effective medical practice website!