You’ve seen it: men, women, children, and couples constantly on their cell phones, tablets and other mobile devices. The level of distraction is at an all-time high thanks to the portable convenience of these devices, and while many lament the attention that Americans give their mobile toys, this can actually be a great thing for your medical practice.
Whether you are pro-smartphone or not, mobile devices are the future of marketing. But for those who are brand new to the idea, there can be a lot of misconceptions that can set you back from properly developing your mobile marketing strategy and growing your practice.
At Crystal Clear, we are leaders in the digital marketing industry who are here to help you on your journey to strengthening your web presence and finding, keeping and serving your patients profitably.
It’s Not Enough to Just Have a Website
So you have a website, and you’ve put yourself out there on the Internet. Your site looks pretty good when viewed on a computer or laptop, so it’ll look pretty much the same on a mobile device, right? Medical practitioners, this is misconception number one, and it can hurt you dearly when it comes to patients finding you on the Internet.
Mobile-Responsiveness Does Matter
Here at Crystal Clear, we refer to today’s patient as the Social Patient. This is because now more than ever, patients are utilizing social media and Internet-capable mobile devices to search for treatments and services. Having a mobile-responsive site means:
- Your site is optimized specifically for mobile users
- Your site is designed to quickly convert visitors
- Your site is seamlessly branded, user-friendly and fully functional across all mobile devices
Another popular misconception is that your site’s level of accessibility on mobile devices will have little affect on your patient base. The truth is this: medical practitioners nationwide are jumping on the mobile bandwagon, and lagging on developing a mobile marketing strategy will leave you in their virtual dust.
Today’s Social Patient wants a site that easy to navigate and read on all of their mobile devices, and if yours does not fit that bill, they will move on to one that does regardless of the quality of services that you offer. Don’t lose your future patients on a technicality – it’s time to upgrade your medical practice’s website!
In addition to helping you grow and develop your practice through mobile marketing, Crystal Clear also specializes in customized, professional website design, social media strategies, and content that is 100 percent original. Our Social Patient Center will automate your patient relationship management, and best of all – we will do all of the dirty work for you.
It’s always a great day at Crystal Clear, and optimizing your practice’s website for mobile-responsiveness can help make it a great day for you, too. Contact us today to get started. We look forward to hearing from you!