In 2016, we are at an advanced technological age that can be a double-edged sword. On one hand, you can find almost anything you want on the Internet in a matter of minutes – a wealth of information literally at your fingertips. But on the other hand, it’s not enough to just have a website anymore for your current and future patients to find you. Having a custom website built for your medical practice is a crucial and important step to establishing a strong online presence, but in order to make it flourish you need to incorporate several other factors, including mobile-responsive design.
As leaders and pioneers in the digital marketing sector, at Crystal Clear we know what it takes to be successful in the online space. And having a medical marketing website that is mobile responsive is important to understand and take advantage of in order to continue growing and developing your medical practice.
How to Know if Your Site is Mobile Responsive
When you view your site on a computer or laptop, it’s a thing of beauty – the aesthetic elements, menus, and content all align in harmony. Now pull out your smartphone, tablet, iPad, or another mobile device and pull up your website. Does it still look as good or is it a jumbled mess of graphics and text? Look at it through the eyes of your prospective patients – would they be lost trying to find services through mobile navigation? If your site’s design and content gets lost through mobile navigation, you are not mobile responsive, and you are losing out on potential patients.
Why Mobile Responsive Design Works
Still not sold on the multiple benefits of mobile responsive design? Here’s what’s going to change your mind:
- Google recently disclosed that it crawls 20 billion sites a day and processes about 100 billion searches every month. If your site is not fully optimized for being searched, you may find yourself getting lost in the shuffle
- Your website content is like water – it should flow seamlessly into whatever space it’s in. Having a mobile responsive site not only looks good on a smaller device, but it’s also easier for your patients to read your content and find out how to contact you
- As of May 2015, Google announced that mobile searches are officially taking over computer searches in 10 countries, including the United States. This is not a small trend or a passing fad, and if your site is not mobile responsive, your competitors may be taking full advantage of all the extra site traffic.
If you are already a member of the Crystal Clear family, don’t worry; our site production team is already hard at work ensuring that your site is mobile responsive. If you have not signed up with us yet but you’re ready to be a contender in your area’s search rankings, contact us today to get started. We look forward to hearing from you!
