Comprehensive Digital Marketing Platform Nurtures Aesthetic Practice Growth
By: Jeffrey Frentzen, Contributing Editor
For aesthetic physicians, it is not enough to earn multiple degrees and set up a practice. The real challenge comes when they must attract and retain patients in the era of social media and other complex forms of marketing. Mastering these digital realms can be especially challenging since they are not even offered as an elective course in school.
As a result, many practitioners are uncertain about how to approach the various marketing, business and practice management-related tasks needed to effectively compete in a highly competitive marketplace. Most either try to go it alone by hiring multiple on- and off-site staff to handle these tasks in a disparate fashion, or they contract with third-party service companies.
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