This past weekend, people across Sweden celebrated the festival of “Midsommar.” They danced around Maypoles laden with flowers. They gathered with extended family for sit-down meals of pickled herring and dilled new potatoes. The little girls all wore crowns of flowers, and the grownups drank schnapps and belted out drinking songs.
So what’s that got to do with digital marketing you ask?
Celebrating Midsommar in Sweden isn’t
just about the Maypole, or just about seeing family, or even just about the joys of living in the land of the Midnight Sun. Midsommar is about all of these traditions – and more. To abandon even just one would make the holiday less than it was meant to be, less than it could be – less than it should be.
The same thing holds true for digital marketing, especially for physicians and dentists who offer cosmetic or complementary medical services. Today’s social patients are using search engines to find your practice website. They’re lurking and posting on social media sites related to their interests – including (we hope!) yours. Finally, they’re doing it all on their smart phones and tablets.
All of these factors demand that your practice address a variety of digital touch points, from search engine optimization and marketing to responsive web design to social media strategy. In short, you don’t need just a better website or just better SEO or just a Facebook page. You need a better total platform that, like Midsommar, offers impact that’s greater than the sum of its individual parts.
In many cases, building and using such a platform is more than your cosmetic dental, dermatological, plastic surgery or complementary practice can handle (or wants to handle). After all, you earned that MD or DDS to help patients – not to become captains of the Internet
We at Crystal Clear have spent fifteen plus years mastering the art and science of digital marketing. We plan to continue doing so for many years to come. So why not let us build the platform you need? You can use the time you gain to do what you do best: Care for patients.
To learn more about Midsommar in Sweden, see this article from the New York Times or visit Sweden’s website.
