If you are a medical professional and need to take your practice to the next level, digital marketing offers you the tools to achieve that goal. However, there is simply not enough time in the day to be an expert in the medical field, as well as an expert in medical digital marketing. That is where Crystal Clear Digital Marketing comes in; you do not need to face the digital marketing hurdle alone and without the right tools. Let the experts do this job for you, and the results could amaze you.
There are a lot of possible ways to describe marketing, but for many medical professionals, marketing for doctor’s offices can seem like you are adrift in a sea of hard-to-follow and harder-to-understand advice. The suggestions of one expert may completely contradict those of another, and the sad reality is, many of these suggestions are often just scare tactics to coerce you into buying a service.
So, when it comes to navigating marketing for doctor’s offices, where should you turn? At Crystal Clear Digital Marketing, we have over 20 years of experience, and what we can assure you is that the practices that find the absolute best success do not piecemeal their digital marketing services and hire a variety of companies to manage the individual components of their digital marketing campaigns. Marketing for doctor’s offices should be entrusted to one company that does it all, and at Crystal Clear, Digital Marketing, we are that company.
What Does Medical Digital Marketing Do for a Medical Practice?
Digital Marketing for a medical practice uses non-traditional tools–such as social media and blogs–to build relationships with your current and prospective patients. Though in traditional marketing the focus lies in building brand awareness and influencing thought, digital marketing helps you go after the precise audience you want to attract and get the clients, customers, and patients you need.
While both digital and traditional marketing plans are needed, today more and more people turn to Google, Bing, or Yahoo! to find the solution to their problems or find help when researching a medical condition. No doubt about it: Your overall marketing strategy needs to include digital marketing. And Crystal Clear Digital Marketing’s team of experts will implement the most precise and best designed digital marketing campaign for your medical and wellness practice.
What Does Digital Marketing Involve?
Digital marketing is an umbrella term that encompasses all that relates to the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It gathers all things digital in your medical or wellness practice, including:
- Websites and social media
- Directories and analytics
- Keyword research
- Competitive research
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Content creation
- Online reviews and reputation management
Digital Marketing Works
Digital marketing will help you regardless of your specialty or the size of your practice. Here is why medical digital marketing is something your medical practice needs to go after:
Easier to Find
Online is where you find your patients. It should come as no surprise to you that a majority of patients these days research their health concerns, look for a medical practitioner and set up their appointments online. It is, therefore, critical for you to create an online image that will appeal to potential and existing patients.
Specific Target Market
Stop wasting money using a one-size-fits-all approach when trying to reach your audience. Fortunately, today’s digital era can help you customize a precise marketing strategy. Medical digital marketing is the best way for you to find potential customers and pitch them your expertise and services.
Control Your Budget
Digital marketing is good for your budget. Not all practices have substantial marketing budgets. Medical digital marketing gives you a leg up by leveling the playing field. It does not matter whether your practice is big or small, where you are located or how much money you have allocated for this endeavor. All you need to do is find the relevant tools and services to position your medical practice online. You can even consider making your practice known at a larger regional or even international level if this is what you want.
Engage with Existing Patients
Engage more comfortably and naturally with your existing and potential patients. It is important for you to constantly be aware of what your patients need and are looking for, what they prefer and what they do not like. When using traditional methods, your information gets blasted to countless potential patients without you having any interaction with them or engaging them in any opportunities you might offer. Take advantage of social media networks to interact with your patients, understand their preferences and build a stronger online presence that delivers the results you are after.
Keep Up with Your Competition
Do not get left behind. Your competitors likely have an online presence. Thus, ignoring the option of including a digital marketing campaign for your patient acquisition strategy is out of the question. Medical digital marketing offers you a wide variety of options with which you can experiment in order to market your brand, making it fit your practice ideology and goals while attracting more patients. And you can do this without exceeding your budget!
Provide Relevant Information
Let your area of expertise shine and become a thought leader in your specialty. Add a new blog post to your website and link it to your social media accounts. These platforms provide you with a channel to post useful and relevant information that increases your medical practice and places you as a thought leader in your geographical area.
Join existing conversations on Twitter and LinkedIn, contribute to discussions and help patients with their problems, doubts or concerns. This will generate traffic to your own website and translate into leads for your own practice.
Grow Your Brand
Develop your brand and manage your online reputation. Branding is necessary for the success of your medical practice. A brand can be defined as the perception of a business that exists in the minds of customers. Before, it could take you several years to build a positive brand image. With the aid of medical digital marketing, you can position yourself in the market and move towards building a strong brand, regardless of the size of your practice.
Set a goal to grow your business. Growing your practice is crucial. If you are not growing, you are bound to fail, so you need to continuously broaden your patient base. You should not want to rely on outdated and inefficient marketing methods. If you currently do not have a digital marketing strategy in place, you may be losing out on potential patients and even lose the connection you have with your current ones.
A complete Patient Relationship Marketing (PRM) cloud-based software system automatically educates, informs, and markets to your future patients, opportunities, and existing patients. Our system also allows you to leverage your existing contacts to increase the effectiveness of your practice. You can automatically market all of your services and products. This helps educate new and existing patients on all areas of service that your practice provides.
Crystal Clear Digital Marketing is Here to Help
Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, social media marketing, social media optimization, and email direct marketing are becoming more and more common and prevalent in today’s advanced technological world.
Medical digital marketing campaigns have become more prevalent as well as more efficient. This is because digital platforms are increasingly incorporated into marketing plans and everyday life and because people prefer digital devices over visiting physical retail spaces.
Once a customer finds you in an online search, it is the role of digital marketing to help you capture the lead, nurture it, and convert it into a customer. Crystal Clear Digital Marketing offers one of the most experienced teams of online digital marketers. We combine creative design experience, industry knowledge of tested, proven landing pages, online media management skills and search marketing proficiency.
We deliver a broad range of online services from medical practice branding and lead development to email and mobile marketing. With state-of-the-art reporting and site analytics, we can track where every penny is best spent along with where your campaign is succeeding and where it has veered off the path. Whether you’re looking to test out a new procedure online or share your knowledge with your patient base, we have you covered.
Our goal is to demystify digital marketing and make it simple to understand. The best part is that we do the work so that you can focus on your practice.
It is our mission statement to provide the greatest customer service experience by a digital marketing company. We do this with practices of all sizes and with no long-term contracts. Just ask our clients and hear what they have to say about our great customer service.
For more information about how medical digital marketing can help you, get in touch with the experts at Crystal Clear Digital Marketing. Your medical practice and your future patients will thank you. Contact us today and get started!