Now more than ever, websites are beginning to rely heavily on trendy “buzzwords” to hook your attention and get you to click. While stuffing your medical marketing website with these popular terms may seem like a good way to attract more patients, the results are unpredictable and are only relevant for the short-term. At Crystal […]
If there’s one thing that plastic surgeons and other medical professionals have in common, it’s the fact that they have a targeted demographic they are trying to reach through their marketing strategies. Whether you are trying to reach women, men, both, or a specific age group in your area, it is mission critical to have […]
As a medical practitioner looking to improve your online presence, you have no doubt received a barrage of information about local SEO, with many so-called experts in the industry predicting doomsday for your practice if you don’t have enough of it. But what is local SEO? How is it different from national SEO? Is it […]
If you’ve got your medical practice on the Internet, chances are you’ve heard the terms “SEO” and “Search Engine Optimization” thrown around. If you’ve done your homework, you know that SEO determines how current and future patients find you through search engines, and you may also know that if done correctly, SEO can help you […]
In the new HBO series, The Leftovers, 140 million people around the world vanish simultaneously in a rapture-like event called the Sudden Departure. Those left behind have no idea what has happened to their missing friends and loved ones. They only know that the world has changed mysteriously, forever. Back in reality, our world has […]
Still asking whether your cosmetic dental, cosmetic dermatological or plastic surgery practice needs a digital marketing strategy? Here’s our short answer: Nearly three quarters of Internet users in the U.S. search for health care information online. The most common searches focus on conditions, procedures and physicians themselves (Pew Research Center’s Internet and American Life Project1 […]
Last week, I wrote about the increasingly important role that video plays in the world of the social patient. This week, I want to share some additional information that will demonstrate how professionally-produced and optimized video can help you find, serve and keep social patients more easily and profitably. As I noted last week, millions […]
