Moderator: Welcome to today’s episode of True to Form with your host, President and co-Founder of Crystal Clear, highly regarded speaker and two time Inc. 500 entrepreneur, Tim Sawyer. True to Form is a podcast that highlights leaders making headway in the aesthetic, anti-aging and elective medical industries. Learn from the experts to discover the […]
Marketing campaigns might vary by practice but successful marketing always comes down to addressing three key issues, according to Adam DeGraide, CEO of Orlando, Fla.-Based Crystal Clear Digital Marketing. 1. Finding a higher quality and quantity of patients. 2. How to sell or serve patients. 3. And most importantly how to keep patients. A practice […]
If you are running any type of elective medical practice, we have news for you. You are also running a modern retail business. This means your success depends on attracting, converting, and retaining more patients and customers profitably. In order to accomplish this, your practice needs to have a focus around sales, because without sales, […]
Today, digital marketing is essential for the whole medical field, including dentists, surgeons and wellness centers. Just about all medical practices implement digital marketing to establish brand, improve professional reputation, gain visibility, increase revenue and gain more repeat customers. If you’re not implementing digital marketing in your medical practice, you’re missing out on patients who […]
A lot of doctors simply set up a basic website and hope that people walk through their doors. This method worked well for medical professionals in the past, so many of them are reluctant to try new approaches as a result. The world continues to change with new advancements in technology, and a few doctors […]
In 5 seconds or less, list the three activities essential to the sustainability of every medical practice in the world. READY, SET, GO! How did you make out? Did you write them down? Was it easy? On a scale of 1-10 how would you rate your practice in the areas you identified? Let me try […]
It happens all the time. A patient migrates from one e-mail account to another. He or she starts using the new account, checking the old account with less and less frequency. Sometimes, especially when people graduate or change jobs, an e-mail account gets shut down altogether. When any of the above happens, your practice won’t […]
This weekend, the directors of the MatrixTrilogy return to the big screen with their new release Jupiter Ascending. In the film, a genetically-engineered, interplanetary warrior (Channing Tatum) comes to earth to find, rescue and protect a lost Intergalactic princess (Mila Kunis). The film promises to “expand your universe,” but what struck me most, as a […]
As we’ve noted before, Social Media marketing is changing the game for physicians in cosmetic practice. Whether you’re a plastic surgeon, cosmetic dermatologist or Medspa owner, these stats from theInternational Association of Physicians in Aesthetic Medicine say it all: “42 percent of patients received most of their information about cosmetic procedures from social media [in […]
