The medical sector is slowly but surely transitioning into the twenty-first century. But it’s not the industry itself that is driving the change; rather, it’s the change in patient habits. Right now, more than 80 percent of patients use the internet to learn about medical conditions. “Doctor Google” is alive and well. As a medical […]
Email marketing has long been an effective way for companies to locate and reach both current and potential customers. However, selling a new pair of shoes differs quite a bit from bringing a client to your medical practice for an annual check-up or some type of elective procedure. As such, email marketing for doctors is […]
These days, people are communicating via email more than ever. In fact, for many, it is the preferred method of communication from businesses. According to the DMA and Demand Metric surveys, the return on investment for email marketing was 122% in 2016. This means that if you spend $20,000 on email marketing, you are reasonably […]
Businesses have used email marketing for more than a decade to generate leads, conversions, and sales. Doctors can use this powerful, cost-effective digital marketing method, too. Research shows that email marketing, on average, generates 4,300 percent ROI, according to the Direct Marketing Association. Do you collect information and communicate with patients via email? If not, […]
As a doctor, dentist or medical practitioner, your day revolves around your patients. You have consultations, and appointments and follow-ups booked solid from the time you walk into your practice until the time you leave, and you still have to make time to eat in between it all. With a schedule that already seems impossible […]
