“New Year, New You”.
We hear this phrase all the time during the beginning of the year, but it can apply to more than just a new fitness regime or diet. You can use this mantra to boost your medical spa as well. By using SEO practices from Crystal Clear Digital Media, you can boost your medical spa’s Google ranking and increase your opportunities to get new patients.
However, getting your medical practice higher on Google’s list isn’t something that is just done. It’s something that takes expert strategy and an in-depth knowledge of sound marketing practices. Crystal Clear Digital Marketing has the skills and experience to take your medical spa from the bottom of the page to the top of the heap in this new year.
Using SEO for Medical Spas
Getting to the top of the search engines’ first page is done by owning a keyword. A keyword is a specific aspect of your business that you want to highlight. This could be an individual practice you offer (like “facelifts”), or your business’ name and your city (“medical spas in New York”). You can pay for this keyword ownership (more on that later), but the best way to get a consistent flow of new patients from the search engines is to get your high ranking naturally.
Natural, or organic, ranking takes longer to do, but the results are much better. This involves using your keyword a certain amount of times within your pages, but it also happens through links and visits from people on the internet. The more people who naturally visit the page, the more Google likes the page and the higher in the rankings you go. The higher in the rankings you are, the more people see the post and so on. It’s a not-so-vicious cycle that ensures your medical spa stays at the top of the search engines’ rankings.
Using SEM for Medical Spas
Search Engine Marketing, or SEM, uses the same basic practices as SEO does, but it requires an initial payment by you. You’re essentially paying for the right to automatically have your chosen keyword be on the top of the Google results. There is an initial investment, but the ROI on this investment goes down every time someone clicks and converts on one of your keywords.
Combining SEO and SEM for Medical Spas
Each form of search engine marketing is perfectly good on its own, but when they’re used together, they form a two-pronged approach to SEO success. A common strategy we use is to start your SEO process with SEM marketing. This automatically puts your business at the top of the search engines’ list and allows you to grab some new patients right away. While the SEM strategies are working, we will be working on the organic SEO rankings. This includes everything from blogs to emails and social media marketing.
It’s no secret that being on the top page of Google is the #1 to generate new business for your medical spa. The question you may have is “How do I take my business to that next level?”. Crystal Clear Digital Media has the answer to that question. And more importantly, we have the ways to take you there.
Call or contact us today and learn about how you can use SEO and SEM strategies for your medical spa.
