If there’s one thing we know for sure about social media, it’s the fact that it’s here to stay. What started as a few thousand people on Facebook has now expanded to billions over several social media networks, and if you aren’t already optimizing promoting yourself and your practice through this valuable marketing technique, you’re risking losing the attention of your current patients as well as potentially missing out on dozens of leads that could bring new faces through your office door.
If you’re already a member of the Crystal Clear family, then you know that we recommend using what we call The Big Four – Facebook, Twitter, LinkedIn, and Pinterest. Why are so many social media accounts necessary? Isn’t it good enough to just have Facebook and Twitter? What if Pinterest doesn’t really apply; can we substitute Instagram instead? These are questions we get frequently from some of our clients, and we’re here to set the record straight about what works with social media marketing and why.
Less Isn’t More
Whether you are a doctor, surgeon, dentist, chiropractor or medical practitioner, having four active social media accounts may seem excessive and a little unnecessary. What we mean by “less isn’t more” is this – having fewer social media accounts is not better for your marketing strategy. With each social media account you become active on, you cast a wider net to drive traffic back to your site and engage potential patients.
Pinterest Over Instagram
Having a Pinterest account may not seem relevant to your medical practice, but from a marketing standpoint, it’s a wise decision. Instagram is great for posting photos and capturing memories, but it does not allow you to hyperlink back to your website, which is counterproductive to driving traffic and getting leads. Pinterest may not seem like it works for your practice, but even if it helps you get one lead, it’s worth it. When it comes to building and growing your medical practice, one patient is always better than zero, and with Crystal Clear you don’t have to worry about finding the time to keep up with all of these social media accounts – we do it all for you.
More Posts Equals More Visibility
The “less isn’t more” rule can also be applied to how many posts you have per day on your social media accounts. While it may seem tacky to post multiple times a day, it’s important to remember that you’re trying to engage as many of your patients as possible. Posting a single update a day reaches only a minimal number of people; don’t think of it as “spamming” your patients’ newsfeeds; think of it as ensuring that as many of them see your updates as possible.
As leaders in the digital marketing arena, we’ve spent years researching and analyzing social media best practices. But don’t take our word for it – check out our testimonials and see what our clients are saying about our services. If you’re ready to get out there in the social media space and start making some real changes for your medical practice, we’re here to help you every step of the way. Contact us today to get started. We look forward to hearing from you!