Whether you like it or not, the entire world is on social media. There are currently over 1 billion people who are active on Facebook, 320 million on Twitter, and 100 million on both LinkedIn and Pinterest, and those numbers are continuing to grow every day. For doctors, dermatologists, plastic surgeons, and other medical professionals, the world of social media has a special purpose – to help you find and engage with your current and future patients. Social media matters to the overall success of your digital marketing strategy, and at Crystal Clear, we can help you create, strengthen, and maintain your social media presence.
Social Media: What It Is
For medical professionals who have an established medical marketing website, social media is your new best friend, and here’s why: it’s free, and it’s a great way to promote your services, promotions, and fun happenings around the office. Social media is a great way for your practice to end up on the radar of patients in your target demographic looking for treatments in your area, and the more platforms you utilize, the wider of a net you cast in finding new opportunities. Look at it from this perspective: even if you get just one new patient from Pinterest, that’s still one new patient!
What Social Media Isn’t
Those who have a personal Facebook page know that most activity comes through “likes,” shares, comments, retweets, etc. But having a low number of these on your company page does not mean that your patients are not seeing it or aren’t interested; in fact, what you may not realize is that the point of social media for doctors is to get your patients off of social media and onto your website. Social media can be a major traffic driver back to your site so your potential patients can read more about your services and your current patients can check out what’s new at the practice. It is extremely rare for new leads to convert from Facebook, so taking that extra step and linking back to your site can help lock them in. Social media is not about likes and shares; it’s a portal to transport patients to your website and, ultimately, to your waiting room.
If you’re ready to take your practice into the 21st century with social media for doctors and medical professionals, contact Crystal Clear today to become part of our family and get started. We look forward to hearing from you!