As a doctor, you may wonder what the point of social media is. In any given Google search on the subject, there are articles that list all the things you can gain from your medical practice being active on social media. But on the other hand, having to juggle usernames, passwords and posts across multiple social media platforms can be time-consuming and intimidating to a new user. So, what should you do?
The answer is simple: listen to your patients.
In a recent study conducted by the Johns Hopkins Bloomberg School of Public Health, the majority of patients stated that they would rather communicate with their doctors via social media than in person.
Facebook, Twitter, LinkedIn, and Google+ – the Big Four, as we like to call them – are by no means a passing trend. In fact, user numbers are now in the billions and still growing. Now more than ever before, your medical services, procedures, specials, events, and contact information are being sought after online. It’s up to you to not only have an online presence for potential patients to find, but to also continue to engage the patients you already have. It’s time to put yourself out there!
Okay, so you’re ready to bring yourself and your medical practice into the 21st century and start using social media regularly. What now?
That answer is also a simple one: contact us at Crystal Clear Digital Marketing. From unique, SEO-friendly and mobile-responsive websites to custom content and social media for doctors, we are your practice’s solution in a social world.
If you’re overwhelmed or just uncomfortable posting to social media, leave it to us. We will set you up with your Big Four accounts and post engaging, informational, educational and fun social media posts on your behalf so the digital conversation between you and your patients is ongoing.
Working with us does not mean you can’t also post on your own social media, however. Pictures of special events and other fun happenings around your medical practice will give potential patients a feeling of what your office atmosphere is like, and if they like what they see and what they read, they will want to be part of it.
Every conversation you have with your patients is important, and that includes the conversations you have with them on social media. Although social media may seem intimidating, it’s not rocket science, and we are here to help you master your online presence. Social media is not going away, but constantly growing, and your patients are waiting for you to get in on the action.
Contact Crystal Clear today to find out more information about how social media can give you and your medical practice the boost you have been looking for.