With the busyness of summer winding down, many utilize the transition into Fall as a time to relax and reflect on what goals still need to be accomplished before the holidays and the New Year. For dermatologists who are looking to strengthen their online presence and bring their practices into the 21st century, this is the perfect time to consider – and maybe reconsider – your digital marketing strategy.
In the age where we have the entire Internet at our fingertips via computers, tablets, and smartphones, the importance of digital marketing for dermatologists can no longer be underestimated. According to recent statistics, there are over 1 billion websites that are currently active, and making sure yours gets noticed doesn’t happen by luck.
It takes a solid, long-term digital marketing strategy to get you on the first page of Google, and at Crystal Clear, we specialize in digital marketing for dermatologists to help you grow and develop your practice. Unlike the other self-proclaimed experts in the industry, we have over 16 years of experience and nearly over 250 clients around the world who have turned their success around.
It’s not enough to just have a website – is your website designed for conversion and driving traffic? If not, it’s time to bring your medical marketing website to the next level. Build your customized website to your specifications and brand using Crystal Clear’s dynamic platform.
Content Marketing and Blogging
Contrary to popular belief, content is more than just words on a page. Your patients are looking for personalized content with your unique brand and voice, and “borrowing” content from other sites will not only fail to engage them, but it will also hurt your SEO and Google rankings. In addition to your dedicated content pages, maintaining a monthly blog is a great way to continue your conversation with your patients outside of the office and can provide another portal for patient engagement.
Most dermatologists know how important it is to have active social media accounts, but you may be surprised to learn that the point of your social media posts are not to be shared, commented on or even “liked.” The point is to drive traffic back to your medical marketing website and, ultimately, get more patients in your waiting room.
Email is one of the most cost-effective and fastest methods of communication, and getting your new services, events, and office updates into the inboxes of your patients is an important component of your digital marketing strategy.
Search Engine Optimization may seem like an intimidating concept, but our specialists at Crystal Clear know how to optimize your site and help you rank on Google for the services that you want to highlight in the locations that you want to target. When it comes to helping your patients find you through organic search, SEO is a dermatologist’s best friend.
The longer you put off revising your strategy for digital marketing for dermatologists, the more opportunity your competitors have to edge you out. Contact us today to become part of the Crystal Clear family and let us help set you up for success.
