You are always on the lookout for the best way to get new patients into your practice. But instead of using the flashiest method, you should stick to using the techniques that are proven to work, like SEO. SEO is an acronym for Search Engine Optimization, and it’s how close to the top of Google’s search results when someone searches for a topic related to your practice.

Over 80% of people do not look past the very first page of Google results when searching for something online. If your page does not rank well against your competitors, you could be losing out on potential patients who do not know that your practice could serve their needs. A proper SEO strategy feeds into all other aspects of digital marketing. A strong SEO strategy means your current patients can find you easier, and potential patients feel more compelled to give your practice a look. If you’re still unclear about how SEO for doctors can improve your practice, here are just a few of the compelling reasons.

The Importance of Organic Traffic to Your Practice’s Website

There are two ways be on the first page of Google’s results, paid and organic. When you pay to have your result near the top, you appear as one of the first three or four results at the very top of the page. This is the designated section for paid results and the results will say “ad” next to them; research shows only 33% of people click on these results.

The other kind of result, and the more desired of the two, are organic results. These results are the pages that Google deems the best in a given subject, and it’s been shown that almost 90% of people click on these first-page results.

You need to make sure that every part of your digital marketing strategy is geared toward boosting your organic Google results. Whether that’s optimizing your practice’s keywords, targeting your blogs or developing a social media profile, you should always be looking at Google.

The more you optimize your site for SEO, the more people click on your practice and the higher it gets on Google. This drives more people to click on it, which brings it even higher, and it’s a cyclical process that results in you being #1.

Finding the Right Keywords for Your Website

A strong SEO strategy starts with identifying the best keywords to incorporate into your site. This is much more complex than simply stringing together the types of services your practice offers. In addition to identifying your specialty, you also need to incorporate your office location and the type of patient that you are trying to attract.

A Crystal Clear Digital Marketing invests a considerable amount of time in identifying the top keywords to get your website popping up at the top of Google’s search results. This process involves researching your specific practice and taking a close look at what your nearest competitors are using regarding website content.

Incorporating the Keywords into your Marketing Strategy

Once your keywords are established, there is a science behind how those words are incorporated into your marketing strategy. For every blog post and landing page on your website, there is a method of tagging keywords and incorporating them into the code behind your site so that Google has an easier job of finding your great content.

There are subtle ways to incorporate keywords into content, such as naming images and paying attention to keyword saturation and tagging. They may seem technical to do, but they each have an important goal in SEO marketing.

Post Meaningful Content

Google has an algorithm that it uses to help rank websites in search results. This algorithm rewards websites that have extensive and updated content with higher search rankings than their competitors. To make the most of your SEO strategy, you must constantly be producing engaging content that will connect with your readers. The reason that having useful content matters is that the algorithm is designed to search for keyword stuffing. This means that you cannot overuse the same keyword too many times within a small text just to try to trick the algorithm into giving you a better search engine ranking.

There is a fine art to creating content for your website that connects with patients and also incorporates enough of the important keywords to rank at the top of search engine results. Without having a team of digital marketing experts dedicated to monitoring and updating your content, you could fall well behind your competitors regarding where you rank in search results.

Your Location Matters

Whenever you log into the internet, you’re doing it via an IP address. An IP address is a unique code your internet provider creates which includes your location. Websites have the ability to read you IP address and figure out where you are currently located. This is why you will see ads that quote where you’re currently living. Google also reads this IP address and provides local results.

By including your practice’s location in your keywords and on your website, you are telling Google to include you in those results.

SEO Boosts Your Overall Digital Marketing Efforts

SEO is a crucial component in your overall digital marketing plan. Your website design, social media management, and paid advertising campaigns must all be designed with an eye to enhancing your website’s digital footprint. When you choose a digital marketing firm to guide you through this process, it is vital that you find a firm that takes a comprehensive approach to marketing.

When you choose Crystal Clear Digital Marketing as your marketing firm, you’re getting years of SEO expertise behind your website. We’ll ensure that your website’s look, copy, keywords, emails, and blogs are all created with the goal of making you Google’s #1 website for where you are.

Finding a Top Digital Marketing Service for SEO

When you rely on the team at Crystal Clear for your SEO and digital marketing needs, you can rest assured that you are leaving your digital marketing in seasoned hands. If you want to make sure your marketing dollars are not going to waste, you need to do your homework to be sure that the firm you choose has a long track record of helping out other clients in your industry. At Crystal Clear, we know the medical field inside and out because we devote our time and resources to helping clients in the medical industry to grow their business.

To find out how the skilled and dedicated digital marketing team at Crystal Clear can help your practice bring in new patients and enhance its digital image, call us right away at 888-611-8279. We can answer any of your questions about how SEO can improve your medical practice and tell you more about how we use our decades of experience in marketing to give your medical practice the boost you have been waiting for.