At Crystal Clear, we approach digital marketing strategies from several angles, including a responsive medical marketing website combined with the internal processes in your practice to convert leads into real patients. Two of the most important elements that we emphasize to help you strengthen your online presence are unique content and SEO, or Search Engine Optimization.
It is a common misconception that these two critical elements of your website are separate and unrelated, and you may find several articles online that encourage you to do away with one or the other. Don’t let these half-baked ideas lead you in the wrong direction for growing and developing your online presence – let the digital marketing experts at Crystal Clear help.
Like Peanut Butter and Jelly
Some things are just better when they’re together, and your content and SEO are no exception. Our Content and SEO departments are in constant collaboration to ensure that the site content and keywords of our valued clients are performing in their favors. Here are a few key items to consider:
- There is no SEO without content
- Content that is driven by SEO keywords makes all the difference in Google rankings
- Fresh, consistent content ensures that your SEO will continue to thrive
What Do SEO and Content Do for You?
Now that you know that you can’t have one without the other, let’s talk about what content and SEO actually do for you. Content is king – that phrase was coined years ago when digital marketing was first developed, and it remains true today. Although your social media posts, blogs, and specials also tie into the overall success of your digital marketing strategy, the end game is to drive traffic back to your medical marketing website.
From there, having 100 percent unique content for all of your services not only gets ranked higher on Google, it can also make or break whether potential patients become actual patients. And when your potential patients are searching for services and treatments online, having strong SEO keywords ensures that your practice is a contender in your area.If you are already a member of the Crystal Clear family, then our Content and SEO departments are already hard at work developing your keywords and content marketing. If you haven’t signed up with us yet, great news! It’s never too late to strengthen your online presence and start converting potential patients into actual patients.
Contact Crystal Clear today to find out more and get started. We look forward to hearing from you!