Speaker 1:
Welcome to today’s episode of True To Form with your host, president and co-founder of Crystal Clear, highly regarded speaker and two time Inc. 500 entrepreneur, Tim Sawyer. True To Form is a podcast that highlights leaders making headway in the aesthetic, anti-aging and elective medical industry. Learn from the experts to discover the secrets of success and pitfalls to avoid when growing all aspects of your elective medical practice. This week’s episode is brought to you by Touch MD, the all one aesthetic technology hub that educates your captive audience in the waiting room and console room consistently captures and menges photo provides digital Charney and consents and allows patients to take their experience home to share what they learned with friends and family via the practices patient app. Please join me in welcoming your host, the authentic, the transparent Tim Sawyer.
Tim Sawyer:
Hello and welcome to True To Form, a podcast that connects you to the people, technology and hot topics that shape the elective medical community. Provided to you by Crystal Clear and brought to you by this week’s sponsor, Touch MD, the leading all in one aesthetic technology hub. I’m your host Tim Sawyer. Charter attorney guys, welcome back and for first time listeners, we appreciate you joining us and encourage you to become a subscriber. In our last episode, we spoke with practice management consultants, a great father and daughter, team Jay and Mara Short who shared their step by step approach for surviving and thriving during COVID including why you should never let perfect get in the way of good. If you’ve missed it, you need to check it out.
And in in these crazy times there’s so much going on. Fortunately, we caught the right person on the right day. Our next guest, she’s been a longterm friend. Full disclosure, she’s been a lifelong client of Crystal Clear. She is Dr. Jill Lezaic. The owner of laser skin solutions Jacksonville. She’s a board certified family physician who has been specializing in aesthetic and laser medicine since 2002. Dr. Lezaic is a fellow of the American Society for Laser Medicine and Surgery, ASLMS, a luminary speaker. And I have had the personal pleasure of watching her speak and share the podium many times. She speaks for various aesthetic companies and conferences and one of the lead trainers for the American Academy of Facial Aesthetics, my good friend Dr. Malk Marker offering her expertise to physicians, physicians, assistants and nurses across the nation. It is my pleasure to introduce Dr. Jill Lezaic. Welcome to the program.
Dr. Jill Lezaic:
Thanks Tim. Thanks for having me.
Tim Sawyer:
The pleasure is all ours.
Dr. Jill Lezaic:
Thank you.
Tim Sawyer:
So I got up today and I feel a little guilty because I feel great and I know there’s a lot of tough things happening in the world, but the one thing I knew was when I got to talk to you, my attitude would go up immediately. So with that said, first we need to talk about, you’re in a unique spot in the country right now. We want to talk about the clinic is in Jacksonville, Florida and that’s been in the news a lot. Tell us a little bit about what’s going on in Jacksonville, politically and also in terms of the business environment for the practice.
Dr. Jill Lezaic:
Yeah, so we’re just doing our thing here. We were open I think longer than a lot of other States, and we were sort of every night tuning in, watching what was happening, right? Unfortunately to our colleagues in California, it seemed like it happened first and then unfortunately up in New York. And I think we were just sort of waiting for the wave to come and hit us down here in Florida. I think that’s why we faired so well. I’m on a lot of text threads with all my friends all over the country, various text threads. I think we all are right? And we would talk about how bad it is here or there, and I kept thinking it’s going to get bad. So I honestly think it’s a testament to our government officials, [inaudible 00:04:29] right here in Jacksonville, Mayor Curry. I think I tell my friends, we acted like we had it, that it was bad before it was.
They’re always on the evening news. They’re always talking about what they did. But even in our own practices, I mean we were masked and gloved and practicing as if we already had these kind of measures in place even before we did. And so I like to think that even myself, I changed the way I practice six weeks before we had to. And so when you see our officials on the evening news, they even sort of mentioned that, but I didn’t know they were doing that. They laser focused, let’s say on the nursing homes for example, and put measures in place very, very early. Despite the criticism. You saw it all over the country. Ron DeSantis major criticisms for not closing our beaches and et cetera, despite really bad things happening everywhere. So I don’t know, I think we’ve been able to, as I say, flatten the curve very early and we’ve hit a bottle. Dr. Burke mentioned us regularly at the White House press briefing. So I guess we’ve been lucky so far.
Tim Sawyer:
And the beaches are open, right?
Dr. Jill Lezaic:
Well yeah. They just opened our beaches last Friday, I think it was about 5:00 PM and I happened to live on the beach here in Jacksonville. My practice is Jacksonville Beach, Florida. So Jacksonville is a very big city. The largest city and square mileage in the country. So we’re very, very big city and if you go all the way East, so you hit the water, that is where my practices and my home. And so I actually live on the beach. I tell people when I walk my dog, he’s got sand on his paws. I literally live here at the beach, so I was surprised that evening, that Friday evening when I walked him, yeah, there were people out and sometimes I’ll take photos and videos and send it to my friends and say, you know, I do this for trepidation. I do it with caution, but we really do, despite maybe what pictures and videos might be shown at certain angles. But, I apologize, Siri is talking to me, my iPhone. Despite what you might see, we really are practicing distancing. You see people with masks, but they opened it limited. So the beach is open, I believe until 11:00 AM like maybe 8:00 to 11:00 in the morning, closed all day. And then again at night, just basically for the locals to get some exercise and get some sun and fresh air. So, yeah, we’re back open.
Tim Sawyer:
So one thing you said and I don’t want to miss the opportunity to address this because we were on a webinar yesterday, went great and we had some great guests attending. And one of the questions that came up was what are you doing for PPE and are you having problems that you mentioned masks, shields, gloves. Are you having a problem finding that PPE now or is that a secret you don’t want to give away?
Dr. Jill Lezaic:
No. So that’s another good question and I think we all, even as I answer you, I’m thoughtful about it. Even when this started and we were not on our executive order to close down as a non-essential elective medical practice that hadn’t even started yet. But we knew that there were some serious problems starting to occur elsewhere. I felt a bit guilty practicing because we knew that even our gloves might be needed. Even our, not the N95 but our regular mask may be needed. And as the days go by, this all happened sort of, it evolved. And so as the days went by, I thought, should we be ordering? So at first we didn’t exactly have a problem. And then there was a day that we called McKesson who’s our supplier and they actually said we were ordering small gloves and they said, “We’ll go ahead and place your order, but we’re not sure, we’ll be able to ship them to you.”
And we thought, wow, that was a really, our first kind of alarm bell went off and we thought the only other time we experienced something like this was after Hurricane Maria. We were trying to order [inaudible 00:08:56] and we could not order it and any other medical practice in the country knows this. Even our surgical office down in Jupiter, Florida, we were mixing our own lot [inaudible 00:09:07] at that time. We did that for, gosh, probably six to eight months after Hurricane Maria. So we’d been through these things before with other supplies. But yeah, so that was our first indication. I started to feel guilty but honestly, right from that point, we started to go crazy in the office doing things differently and I mean really differently.
We are now cleansing and sandy clothing the back of a chair where you might pull it out with your hand. We’re cleaning things that we never cleaned that well before. Of course we always sanitize the office, but we’re talking like every single surface, every single minute before and after every patient and wearing gloves and sanitizer at the front desk, all that kind of thing. So even our project desk.
Tim Sawyer:
Just so I’m clear Dr. Lezaic, are you open at some level right now or are you not open?
Dr. Jill Lezaic:
Right now we are not open. We are on a non-essential executive order. So-
Tim Sawyer:
Is there a day when that might change?
Dr. Jill Lezaic:
It was vague actually at first, but we followed a prior executive order. So it is essentially supposed to lift March 9th. That’s the official word. So hopefully that will a little earlier. I’m sorry. Excuse me. May 9th. I apologize. May 9th.
Tim Sawyer:
And then I want to talk about you, because you’re a fascinating human, but these are interesting times. Have you thought about things like waiting room protocols because we’re hearing … Because yesterday we did an online event and one of the doctors, Dr. Gold, he’s a practicing dermatologist who still seeing patients. Different spots. So they’ve done everything from curbs, people have to wait in the parking lot because they’re trying to keep the waiting room relatively clear. How do you think that’s going to play out? Do you see that as changing much. In other words are you going to have less chairs in there, more chairs or how’s that going to work?
Dr. Jill Lezaic:
Yeah, so that’s a great question. We’ve been communicating via our software, our Crystal Clear software. So we love it because we’re able to communicate from home with all of our patients, which is fantastic. And so we have all of these discussions with them via text messaging and online. And so people are asking us, so we’re actually just lengthening our appointment time and we just think that stretching those appointment times out will be sufficient to not have too many patients in the waiting room at the same. And we have a big enough office, we have about six rooms. And so our procedures tend to take a longer period of time. We do a lot of lasers and injectables. The only thing that’s pretty quick for us is tattoo removal. That could be just minutes. Five minutes, three to five minutes. So that can be kind of a quick turnover and that we may have people do that same thing waiting in their cars in the parking lot. But other than that, our appointment times are really 30 to 60 minutes. So they’re not going to be passing each other that quickly and waiting in the waiting room like that. So that’s our plan. First just stretching out appointments a little longer.
Tim Sawyer:
Through your communication, thank you for the shout out to Crystal Clear. Through your communication, and it’s important, right? We’ve been talking a lot about this as staying in touch with your patients communications because they’ll leave, right? They’ll get distracted and go find something else to do. So through the communication with patients, are you feeling in your gut or through their indications from your patient base that people are anxious to get back and start doing treatments and procedures?
Dr. Jill Lezaic:
Oh my gosh. Tim, I have been fully blown, honestly, it’s touched my heart. It makes you realize how many people think about you and want to see you and I kid you not, this is a true story, I actually texted my team and said, you’ve got to listen to this call by this patient, because we can hear the calls, they’re recorded and the patient actually said, huh?
Tim Sawyer:
I said, look at you using the software.
Dr. Jill Lezaic:
I know right. Like me. I mean, I’m listening to it. That’s what I said. I was so tired, I couldn’t even believe it. This is so maybe sort of chalky whatever, but I was really touched me because you don’t realize patients who might be a little bit older who might be isolated themselves, maybe they don’t have family. And this particular patient, I know her story but six to eight months ago I was doing an IPL and I tightened on her, which are a little bit longer procedure, especially the tightened part. It’s a infrared laser tightening. So it took a little bit longer to do. So we chat during the procedure. I knew that both of her parents passed away last year and she’s a little bit older. Her son lives out West somewhere.
So she called and all she wanted to know was were we open and wanted to see if we could send her some Latish. Drop ship, some Latish. And then at the very end of the call, I’m not kidding you, she said, I miss you guys. And I’m telling you, I thought to say that she misses us, her aesthetic and my team, it wasn’t like a flippant, I miss you. It was like a genuine, you could tell that she missed me. I do her injectables, I see her every three months for her neurotoxin every six months or so for her filler. And I realized in that tone of voice that we really are a big part of the thing that she does regularly and that she’s feeling sad and she misses us as part of her world.
And to hear that on that phone call and to know that she picked up the phone and it wasn’t like the purchase was the point. I texted my team and said, you guys have got to listen to this because this is where we are. We are part of her world. And it really made me realize my practice is going to be perfectly okay because we get so many calls and texts. When are you guys going to be open? I’d like to make my appointments. And it really gave me confidence both emotionally and financially, that we’re not going anywhere. You hear all these stories on the news every night about these small businesses that are so worried about the future of their business and it sealed the deal for me both emotionally and financially, that we’re going to be just fine.
Tim Sawyer:
I think that is so awesome. And it’s funny Dr. Lezaic, you just by the way inspired me that Crystal Clear is absolutely going to do this. And I’ll tell you what is it a minute and you inspired me to do it. There’s two schools of people out there. Two schools of thought right now. One is the world’s going to end. Everything’s dead, blah, blah, blah. And I had to qualify, it’s strange that you have to, but I qualified a talk I gave yesterday by saying I’m not trying to minimize, diminish or escape in any way the reality that COVID has brought on the world. But I preface my conversation by saying, but for the next 30 minutes, I’m going to be positive and I hope that’s okay, right?
Dr. Jill Lezaic:
Yeah. Wonderful.
Tim Sawyer:
Because some people [inaudible 00:17:00] say, hey you can still do stuff. And you’re one of those people I can tell that you’re optimistic. And we did some research, Audrey had done some research and it was only a tiny percentage of people that said this will impact their decisions going forward to continue to do elective services. Tiny percentage. And people are dying it seems like-
Dr. Jill Lezaic:
Oh yeah.
Tim Sawyer:
To get back out there. Now, one of the topics came up yesterday around messaging. So if you think about the messaging that we do in good times is we’re going to change your life. And here’s a before and after. And these are the benefits. Was the concept of patient safety being the new, sexy phrase, right? In other words, in marketing, we’re going to really have to emphasize to people, yes, you’re going to look amazing and you’re not going to get COVID. Have you thought much about-
Dr. Jill Lezaic:
That’s funny. I don’t know why that struck me. Well, I’ll tell you. Well here’s the thing that’s funny, just one thing about what you just said. As much as I told you that true story about the call that we got and how it sort of touched my heart. Very, very early, I want to say the first five to 10 days I had one of my vendors, who happened to be a former employee that I love dearly is now friend called me and she was working on some advertising or I don’t know, some online URL so people could order their products and she just caught me in a moment that I have a very good friend who lives in Manhattan who’s really embedded in our aesthetic community and are really bad there, and then they were getting worse at that time and she’s really well known. Everyone would know her if I mentioned her name and things are really, were then and still are, actually getting better now, but they were bad. And so my vendor friend called me and she was saying something about she and another practice were working on specials because of COVID and by one syringes filler and get one free and they were posting it on social media and URL ordering, skincare products and all this stuff on social media posts.
And I’ll tell you at the moment I just said, I was sort of disgusted. For me personally, that’s the point of the vendor call, she wanted me to do it. And I said I just don’t feel comfortable doing like a COVID special. To me that it was just not my, it’s just not me and not to judge anyone else. It’s just not me. And 20 minutes later I got a text from a colleague down in Jupiter just said, hey, are you doing any specials? She wanted to get my opinion. And I said, “Nope.” To each their own. It’s just not my thing. I feel that that’s not appropriate for my brand, it’s just not me. And she said, “Nope, I hear you.” And then that friend about two days later did a special and said so much of the proceeds will go to charity.
So very early on I was one of those people that was like, it’s too early to monopolize, hey, do once surgery you get one free for COVID savings. I just felt people were dying all over the country and why are we doing it? It’s not like it’s the holidays, you know, look great for your holiday party. So it’s funny you bring that point up because now I feel like it’s more of giving people who may be suffering financially a break to continue to take care of their skin. So I think the messaging for me personally in any sort of advertising would really be more to help people out who are suffering financially, you know, the servers and the restaurant industry and the business owners who are hurting.
But I have had patients who want to book and we are just scheduling like crazy. In fact, I’m thinking of hiring because May is going to be crazy and I don’t know how the heck we’re going to handle patients honestly. And so because we’ve been down and so I feel like our patients are very aware of how strict we’re going to be with cleanliness and six feet apart. And they know me, they know I’m crazy anyway about that kind of thing. So I wasn’t thinking that I was going to put any kind of come on and get your IPL and we’ll all avoid COVID at the same time.
Tim Sawyer:
We’ll come back to that one.
Dr. Jill Lezaic:
Okay, okay.
Tim Sawyer:
My recommendation would be a little bit of that, but fortunately because I can do the language for you on the site or we could make it look cool and then I feel like-
Dr. Jill Lezaic:
I’m sorry.
Tim Sawyer:
Hi puppy.
Dr. Jill Lezaic:
My dog.
Tim Sawyer:
I met your dog, where were we? We were in the hotel, it was in-
Dr. Jill Lezaic:
Tampa.
Tim Sawyer:
Tampa. We had the puppy down there, possibly
Dr. Jill Lezaic:
King baby. He’s my lucky dog.
Tim Sawyer:
Well, and you know, to that point for Crystal Clear, because we’re a company like every … Lot of times people forget vendors are people too. They have businesses and all that. And we struggled with that early on. In other words, how do we help people make decisions about their technology stack, their software, their marketing, their digital marketing turn. It’s a weird thing to ask someone during this time. Right? And so [inaudible 00:22:43] that we made, and we’ll take a lot of shit from competing vendors. We have taken shit from competing vendors because we did two things. One, we said to anybody who’s an existing customer, give us a call. We’ve got a mechanism in place to skip two payments. You may not know that, but you do have that option. Happy to talk about it off air. That’s one. And then the second thing we said was where we’re going to give our websites away for free. So would it typically cost five to 7,000 bucks to get involved with Crystal Clear, it’s free now. 95 bucks.
Dr. Jill Lezaic:
That’s wonderful. Wow. That’s so great.
Tim Sawyer:
Just for now. Because I can’t do it forever, but we worked with our banking partners and no payments for 90 days. So what happened was we didn’t obviously refer to COVID but we called it our stimulus special. It’s a stimulus special. So for that practice who was sitting out there, you know, hey, I really wanted to do the website right and I really want to get the right technology but we didn’t have the money. Well now they can do it for nothing. And so it’s been well received. But I do understand why a competitor who couldn’t do that would be pissed. Right? So, because if you’re selling and Crystal Clear has given them away for free.
What I’ve got to worry about those people. So as we go, we want to learn about you. Everybody knows Dr. Jill Lezaic who goes to any national events, they see you everywhere. You’re amazing. So says the bio says family physician. So did you ever fool around at family physician family practice or did you go right into aesthetics?
Dr. Jill Lezaic:
I went right into aesthetics because I was in a program that had kind of what they call a dual track. And so we did a lot of dermatology in our family practice residency.
Tim Sawyer:
Okay.
Dr. Jill Lezaic:
Yeah. And so-
Tim Sawyer:
OG aesthetic girl. You’re a[inaudible 00:24:49]. Where did the fascination with lasers come in?
Dr. Jill Lezaic:
Well, honestly in residency, I was offered like a moonlighting job with an OB/GYN who already had an established medical spa. And so I started doing, believe it or not, almost 19 years ago, hair removal in a med spa. And so I was trained there on site by my OB/GYN, attending. And then it was the most fun thing I could ever do because at the time I could moonlight in the ER like nights and weekends, which that didn’t sound super fun. I was the VA and or doing a little hair removal. And so I was so fascinated that I could run a laser as a resident. It was so fun. And that’s how I started. Back then there was no filler except for collagen in the US and there were no neurotoxins approved in the US. And so I got to go to conferences with them and I met some people that were doing hyaluronic acid fillers and neurotoxins in Canada and I sort of made some connections. I got to fly up there and get involved with a training company that was training doing Hourigan injectables in Canada and they hired me. So I was doing that before those were approved here in the US. So that’s kind of how I got involved in residency, just fortuitously through my OB/GYN attending.
Tim Sawyer:
And then you ended up in Southern Florida at first, right? For a little bit?
Dr. Jill Lezaic:
Yep. Yep.
Tim Sawyer:
So what was-
Dr. Jill Lezaic:
I was in Lake Worth Florida, which is just South of West Palm beach.
Tim Sawyer:
Okay. How different is Lake Worth from Jacksonville?
Dr. Jill Lezaic:
Oh my gosh. It’s like another country. It’s like it’s another planet. It’s like literally Palm Beach, everything you think about Palm Beach, palm trees and mansions and it’s that versus like the Georgia, Florida line, you know, the band. So it was just sort of like rockabilly, pickup trucks. I don’t know. It’s literally-
(silence)
Very tight but it’s different, the attitudes and I like it that way. I mean I have a home in both places and a practice in both places and that’s why I really feel like I can adapt to each environment and I kind of enjoy it. I enjoy both. And my practices are different. My practice in Jacksonville is a standalone for all intents and purposes, medical spa. There’s no surgery going on and everything is done without general anesthesia. And then down in my Jupiter office, we have two, now three. We’ve got a third one, three fully accredited operating rooms where we do some of the things that I do under general anesthesia. And all of my patients are really, patients are in tandem with the surgeons. And so we combined non-invasive aesthetics with surgery. So yeah, I like it a lot.
Tim Sawyer:
You go.
Dr. Jill Lezaic:
Thank you.
Tim Sawyer:
I love talking to you because you’ve … So one more hard question, then we’ll go on it. So what was the hardest thing, was there ever a point where you’re like, yeah, frig this?
Dr. Jill Lezaic:
Where what?
Tim Sawyer:
Were you ever at a point in your journey from doctor into aesthetic, was there a low point in that process where you’re like, can I really do this? Or were you just always out there?
Dr. Jill Lezaic:
I think, believe it or not, probably 2017, which is not really an obvious thing to anyone else. But I opened in Jacksonville in 2008, which for the country was the recession. But I was in a very good financial place for me personally. And so I moved from South Florida to North Florida for a boy. And I had a boyfriend that I moved. And I moved up here and I didn’t have any fear. I just opened my practice and I bought two lasers. That was a mistake. But we learned by those so that I didn’t worry too much about. And I didn’t know at the time it wasn’t a mistake. I didn’t realize that for about five years. But so I did that and then the recession hit and I said, what the hell is the recession? I didn’t even know what that word was, but I found out pretty quickly what a recession was.
And so that I made through relatively well because I had a good financial position at the time. And so that was fine. But then if you know about business and subsequently you read enough books called the EMS to being one of them then you realize that the first five years you’re considered pretty successful, right? If you make it through that, but then that 10 year mark is another kind of milestone. So what happened is in 2017, I actually had to move my business to a new location. And I actually lost my business phone number through some things that are too much to talk about. But so I had to leave the phone number that had been associated with my business at the time and that phone number was on radio commercials, billboards and certainly, you know, everyone’s cell phones that were all of my patients for literally nine years.
And so it was all of a sudden not my home number anymore. So I lost my location, address, my phone number. And then Irma hit all three locations. At the time I had three locations, Jacksonville, Jupiter, and Fort Lauderdale. So right in the same six months, all three of those things happened. And so that was a very, very, very difficult time. And then my staff, a solid staff, most of them have been with me five to seven years. I had about 12 girls at the time. Very solid, very stable staff. They didn’t like all those changes. And so most of them left my practice. And these were very close people to me, they’d been with me for years. So that was a very, very difficult time for me. And again maybe I’m an emotional person, but both financially and emotionally, that was a really tough time. So I think that that’s when I thought I knew what I was doing after all these years.
Tim Sawyer:
Last question around that. So now first of all, that’s a lot. And a lot of people don’t remember those storms, that was a problem for a lot of our customers in Florida. Big, big problem. Probably it wasn’t a national thing, right? So you don’t see all the same press, but so during those times, so you’ve got mother nature working against you. You’ve got some business conditions working against you, staff, you know, rises up. Is there a place or a pertinent, you don’t need to mention a name, but do you have a process for how you deal with adversity and do you read, do you, you know-
Dr. Jill Lezaic:
I do. So it’s a combination honestly. So my faith is really important to me. So I’m a Christian and I do a lot of praying, but that also stems from my family and friends. I truly believe if you just go inside, that doesn’t help at all. Right? And so I reached out and that there’s sort of this, I don’t know where I got it, but there’s this saying that you are a compilation of the five people that you spend the most time with. And so I have some friends that are extremely successful business owners. And so I decided because I felt like, you know, a lot of people come to me for advice, business advice, life advice, and I had been really successful. I had three successful aesthetic medical practices and I have about $2 million worth of lasers and I’m a family practitioner. I’m a single woman, that might be TMI, but I’m a single income household. I had done this literally on my own. 100% on my own.
And so a lot of people came to me for advice over the years. How did you make it through the recession? How did you move from South [inaudible 00:34:20] to open these three locations and have all of the devices and all of these things by yourself. And so it was a real shock to be in that position. And for the first time I said, I’ve got to look to other people for advice. How did I get here, where I am struggling with staff, with losing my footing in this Jacksonville practice that have been so successful? And that’s what I did. I started reaching out to my friends who are business owners and just emulating them. Just saying, okay I thought I knew what I was doing. I didn’t, I’m going to do that. And then I’m going to do that thing and then I’m going to do that thing. So that’s exactly what I did. I just decided that I didn’t know everything.
And so I started-
Tim Sawyer:
Literally.
Dr. Jill Lezaic:
Yeah, I literally read a book by, I forget what it’s called, Extreme Ownership. There’s a book called Extreme Ownership written by a Navy seal, because I probably said three times the podcast, I can be a bit emotional. I have this bleeding heart, I have this heartstrings are easily pulled. And I had mentioned my staff, I got really close with my staff and it was painful when they left because we had gone through some struggles, like I said, losing our phone number and things like that.
So I took that to heart and I think what I learned is, I needed to put myself first and my business first and not everyone else to the point that it was that I couldn’t have a practice to survive, to give them their jobs. I needed to be tougher. I couldn’t be so giving to everyone and just think of everyone before me because then there wouldn’t be anything there for them to work at. So that’s what I learned. I learned to be a better business woman through the hard times.
Tim Sawyer:
That’s a great lesson. And so I’ve been sitting here listening to you the whole time and I’ve come up with an idea and I will give all the credit to Dr. Jill Lezaic and Audrey who’s on the podcast with us today. What I think would be really cool, whether it’s a fund or just a page, we need to create a place where people can send us, in all elective medical practices, can send us pictures, videos, clips, comments about what they’re hearing from their patients that are all uplifting. And it could be staff, whatever it is, wearing their PPE equipment and we should start like a wall, Audrey.
Audrey:
Oh, that’d be cool.
Tim Sawyer:
Yeah. And just let people send in their stuff and we will promote it by email and social in a community, people can see an elective medical community that’s all, you know, going through some stuff, but some smiling faces and it would be nurse practitioner, Jacksonville, doctor, physician, Jacksonville, whatever. And I just think there’s not enough of that right now.
Dr. Jill Lezaic:
Yeah, I agree.
Tim Sawyer:
And because the media rightfully so, focuses on the medical hardship and there’s true medical hardship. But for elective medical, there’s economic hardship that hasn’t even been remotely realized yet. Right. And so, and not everyone’s going to have the same attitude of you. A lot of people aren’t going to come back. And I think we just celebrate some of the good things. And so I’m going to start that and I appreciate it. So what’s next for you? What do you got coming up? What’s big for the fall? Anything? Not really much going on.
Dr. Jill Lezaic:
No i have some. So we resume, I think we’re not reserving till June. I’m a teacher and lecture for the American Academy of Facial Aesthetics. I think we are resuming teaching in June. The 5-C-C the 5-Continent-Congress that David Goldberg and Michael Gold are the founders and directors of, we are deciding now whether that’s going to resume in Barcelona in person or they are kind of talking about maybe doing that somehow virtually. And so I’m not sure if that’s going to go or not. So that’s in discussions now, but hopefully we’ll be live by then and then envisioned by the AFC. That conference may then go on in August. Yeah.
Tim Sawyer:
You got a lot going on. So if anybody who’s listening to this, Dr. Lezaic, why don’t you just say, hey, I’d love your comments. I love your, tell me about lasers, whatever. What’s a great way for the, do you have an email address and what’s the website?
Dr. Jill Lezaic:
Yes, the website is lssjacksonville.com. And my direct email is drlezaic, no one laugh, at aol.com So it’s the old school email address, D-R-LE-Z-A-I-C @ol.com. And we do in house training for lasers.
Tim Sawyer:
Tell us about it.
Dr. Jill Lezaic:
Yeah. And we have people that they can get back with to get some live testimonials and some information about how that goes. But we just did one for a nurse practitioner here in Jacksonville. So we train local people as well. I really believe that it’s a community, so we don’t, we don’t mind training people right here in our own city and it’s hands on. And so there’s didactics hands-on. We do business training if that’s what they are interested in. But you could get trained by the company, you can get even trained at a national conference, but when you go back, it’s really hard to put it all together. Right?
Like what is the real live, it’s almost like a preceptorship because when patients come in and we say, you know what, we really think for you in this consultation, you need a little neurotoxin here, a little filler here. You need an IPL. Some micro needling followed by three months of a light chemical peel to polish off your skin. And then the patient goes out front and they pay $5,000, we have our trainees during the preceptorship turn to us and say, I can’t believe that patient just did that. And we say, we know. Because that’s literally how it goes because a patient at the end really just want an expert who says, I know what you need and my favorite line is I can see your after photo. When I look at you, I see your after photo because they understand that you’ve got it. You’ve done this long enough, you no what the outcome is. You’re not guessing. You’re not wondering if this peel or that peel going to be best or this laser or that laser, especially the ones you don’t have.
Because I know everything that’s out there. I’ve been doing this a long time. So that’s what I want to teach the new guy that you don’t have to be unsure about the outcome. There’s three IPLS going to do it or I’m do it or do you need 10? So that’s what my preceptorship does. It gives people the confidence that they can go into a consult with a patient and comprehensively give them a plan so that they can give them the rockstar after photo. That’s what our preceptorship does.
Tim Sawyer:
That’s awesome. I actually love that as a possible for this podcast. I see your after photos in all things.
Dr. Jill Lezaic:
Yeah.
Tim Sawyer:
In all things. So Dr. Jill Lezaic, thank you. It’s Lezaic and it’s-
Dr. Jill Lezaic:
Lezaic. Yeah.
Tim Sawyer:
Dr. Lezaic. L-E-Z-A-I-C @aol.com. Check her out at lssjacksonville.com if you’re down near the beach and get ready for your beach body summer make sure that you reach out. Give her a call. I know Dr. Lezaic she’s an amazing, amazing, amazing gifted trainer, speaker. Anybody who’s interested in getting some additional training, highly recommend. Yeah, I trust this girl with my life. Highly recommend reaching out to her and so with that being said, Jill, we really appreciate you joining us today and as always guys, we appreciate you joining the podcast and as you know, as I mentioned, the podcast Crystal Clear now has our stimulus program going on. We’re literally doing $95 down. Get the free website you always wanted with one of our marketing packages, no payments for 90 days. Give the guys a call pop by the website, CrystalCleardm.com.
We want to thank our sponsor Touch MD for the week. We wish you all health, safety and prosperity and we look forward to hearing your tune in again next week. Thank you.
Speaker 1:
Thanks for tuning into this week’s episode of True To Form brought to you by Touch MD. The all in one aesthetic technology hub. To learn more about your podcast sponsor, visit touchmd.com and to learn more about your podcast provider, Crystal Clear, visit crystalcleardm.com. Also, be sure to subscribe to the show on all your favorite music apps, including iTunes, Spotify, SoundCloud, and tune in to stay up to date with the newest episodes. Thank you for listening.
