Moderator: Welcome to today’s episode of True to Form, with your host President and Co-Founder of Crystal Clear, highly regarded speaker and two time Inc. 500 entrepreneur, Tim Sawyer. True to Form is a podcast that highlights leaders, making headway in the aesthetic, anti-aging and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid, when it comes to growing your aesthetic revenue with the authentic, the transparent Tim Sawyer.
Tim Sawyer: Hello and welcome to True to Form a podcast that connects you to the people, technology and hot topics that shape the elective medical community, brought to you by Crystal Clear Digital Marketing. I’m your host Tim Sawyer. And to our returning guests welcome back and for our first time listeners, we appreciate you joining us and encourage you to become a subscriber.
Last week we spoke with my best friend, business partner, and CEO of Crystal Clear Adam DeGraide in which we talked about Google’s most recent advertising ban on some of the most popular elective medical treatments. It’s a major crisis affecting practices nationwide, if you missed it, we certainly encourage you definitely go and check to it out.
And so today I’m super pumped up, we have a super exciting guest. I got the real pleasure of being a guest on an incredible webinar that he conducted last night, over 600 registered people and it was a lot of fun. And so I want to introduce to you, we are taking to another level, as always, as promised we bring you the movers and shakers and today we head north to Ohio and it is my pleasure to introduce Dr Louis Malcmacher.
Dr. Louis Malcmacher maintains a cosmetic and general practice in Bay Village, Ohio. He is an internationally recognized lecturer and author, known for his entertaining and comprehensive teaching style. He has vast experience in total facial aesthetics and has taught tens of thousands, tens of thousands of healthcare professionals in the area of facial aesthetics, in facial injectable therapy. He has also lectured at many major, medical and dental meetings throughout the US, Canada, Europe and the Middle East. Dr. Malcmacher has also been extensively featured in the media and I do mean extensive. His interviews have been seen on CNN, Fox, ABC, CBS, NBC, 20-20, the Wall Street Journal, The New York Times, Jane, Shape, The Washington Post, The Cleveland plain dealer, the Detroit Free Press, GQ, Edge Newsweek, Reader’s digest and Men’s Health. Dr. Malcmacher is the Founder and President of the American Academy of Facial Aesthetics. I am enjoying getting to know him, hoping to call him friend for a long time, without further adieu, I’d like to introduce Dr. Malcmacher.
Dr. Malcmacher: Thank you very much Tim, it is a pleasure and a real honor to be with you because you’re one of the leaders in the whole medical spot and injectable practice industry. And we’re going to be working together for a long time on a lot of projects. So I’m really excited to be here and share, you know, whatever you ask with your listeners.
Tim Sawyer: Well let’s start with this, help the listener’s get to know you a little bit. So tell us a little bit about yourself, your family life and where you hanging at, and how you began your career in dentistry?
Dr. Malcmacher: Cleveland, Ohio, I’m born and bred in Cleveland, Ohio. And I always wanted some kind of a health care profession and it turns out that my sister actually was a dental hygienist for a long time and that kind of sparked my interest you know in dentistry. I had a really cool dentist growing up and that my sister worked for and I thought you know this sounds like a lot of fun. And so you know I went to dental school, actually my – that same sister ended up a year behind me in dental school and now she is a dentist as well. I have been practicing for a long time in Dentistry and doing a lot of comprehensive dentistry, a lot of cosmetic dentistry which has been around now for almost 40 years, so I got into it like pretty much right as I was starting my career. And so the elective area really interested – really interested me a lot. And then about 12-14 years ago just for some reason, somebody must have asked the question to the Ohio Dental Board, can dentist do Botox? And this is now 12 years ago, this isn’t just yesterday, this is 12 years ago, and you know I also treated a lot of TMJ, headaches, migraines and those kind of things and that’s a frustrating area for most dental and medical professionals.
So you know, I knew – I’ve heard Botox can do some aesthetic with some therapeutic, it seemed like an interesting thing. And my wife actually said to me at that time that, “You know, you should really go take a course on Botox.” And I said “Why?” She said, “Because if you don’t learn how to do it, I’m just going to go pay someone else to do it.” And that really, that caught me right in the pocketbook, right. I said, you know what I am going to learn this and learn this well. And then I saw what it could do for my own practice in dentistry but then you know I saw what it could do for all the medical professionals. I’ve been an educator in dentistry for many, many years and you know since I learned this, I started applying it and I said you know what, we got to teach, at that time dental professionals and then the AAFE was formed, the American Academy of Facial Aesthetics and it just grouped all health care professionals. So now we retrain literally a few thousand new injectors a year and also advanced techniques to lots of other injectors. So that’s how the whole thing you know came about, but you know what – married to the same woman for 40 plus years, we’ve got four children, really interesting, two step children.
Tim Sawyer: Congratulations.
Dr. Malcmacher: And then now we are up to 16 grandchildren. So you know, we’re all having a ball, you know but we like to stay young, so we like to definitely stay young and certainly being in the injectable practice the Medical Spa Industry keeps us young.
Tim Sawyer: Well it’s funny, because I could tell the first time that you and I met by phone that we were somewhat kindred spirits because clearly family life has kept you young and you’re one of the more high energy guys that I’ve met. And you know any time you meet someone solid family guy, high energy, super focused on business and it’s always exciting. I have a question because though you mentioned the AAFE which I think is amazing, who are the folks that are now joining AAFE and how has that changed in five years, and in other words association has been around for a while. So was there one type of person that was covered or doctor or nurse that was coming into the association and now that’s more of the a little bit, tell us about that.
Dr. Malcmacher: Right. So when we started and that’s a great question, I appreciate it. When we started 12 years ago, again because of my background in dentistry and teaching dentists and teaching, you know material technology, a lot of different things, we started off– I started off naturally teaching dental professionals about you know Botulinum toxins, Botox, dermal fillers and what it could do for their patients, their practice and for their careers. And really about the same time, you just said, I mean initially a few nurses and a few physicians found us but as we really started to grow probably about 6-7 years ago is when we started to see, I really saw the whole industry start to pickup. And you know physicians, nurses, nurse practitioners, PAs, I started to realize you know what, medical aesthetics is the real discipline and this is something we teach all the time. This is something you know if I’m looking for a career change or even if I’m looking just a moon light, yeah you know this is elected medicine, they started to find us in realms. And so today I mean a good 40-50% of the American Academy Facial Aesthetics, are people coming to get trained, whether at the foundational level 1 or our advanced level 2, level 3 master courses.
We have got physicians, nurses, nurse practitioners, again physician assistants, it’s grown tremendously as more and more medical professionals are looking into this. It’s kind of a natural for dentists, because dentists have been doing cosmetic dentistry and elective cosmetics for 40 years. So dentists really have been trained to do elective dentistry for a long time already. Physicians, nurses, nurse practitioners, they are coming in now and they’re learning the technique and it’s something that you know we teach every week. I mean we now are in about 40-45 locations around the country and give about 250 courses, individual courses a year, I mean we are in 4-5 different cities every weekend. But a lot of that is that demand that’s coming from everybody. Now its mainstream in dentistry, it’s becoming mainstream for nurses, nurse practitioners and we see all kinds of physicians, all kinds of nurses, all kinds of nurse practitioners coming to these courses, everything from it can be literally a pediatrician to an oncologist to a neurosurgeon.
Tim Sawyer: Wow.
Dr. Malcmacher: You know to a ER doc, a lot of anesthesiologists, when you come to AAFE course you are literally surrounded by people who are really experts in their own field, but you know they’re looking for something a little bit different, whether its career change, whether it’s making their own patients still better, I love telling their story because it always really touches my heart. We had a world class breast cancer expert that I met at the AAFE course not long ago and just learning you know about Botox and fillers. And I said like “What you are going to do with it, because you know we would hate to take you out of your field?” Because I mean really you’re such an expert and she said to me, she said, “I’m learning this for one reason. I just want to offer this to my patients because I will do anything to make them feel better.” Because they go through such a hard time and if this raises their self esteem and that really touched me, there are a lot of reasons that people will get into injectables and those kinds of things.
Yeah some of them are you know completely, I just want to improve my practice and my patients, some just want a career change because we know a lots of times in medicine, in nursing, people get burnt out fairly easily, there are lot of pressures, financial pressures, you know hospital pressures, insurance pressures and some of them just want to be entrepreneurs. So we’re seeing, — I think you’re right about 5-6 years ago we have seen a major shift and certainly that reflects our conversations with the injectable companies of which we have a very good relationship with all of them and talking to them. So there are people that, their marketing and sales team and what they see in the market, they are too but they often come to us as the resort, like who’s coming to your courses because you know we would really like to know that.
Tim Sawyer: There is a couple of questions that I have to ask you, I would be remiss not to ask you, so one of the challenges that and I had this conversation with a good friend of yours Dr. Larry Rifkin the other day and I encouraged folks to listen to the podcast which was amazing. So you’ve got a girl who or guy, who whether they’re making a career change like you said it’s an oncologist, they want to get injectables, obviously people — and it’s still when you look at the statistics released by Allergan and folks like that, we’re still at the very very early stages, it’s such a tiny percentage of the population that’s actually started to you know consistently use these types of fillers, neurotoxins, you know the names better than me. And there is so much room to grow, so I can get the industry’s going to continue to grow, we’re going to see a very diverse group come in. What are the challenges that folks have when they make that career change, if it’s a nurses, there’s no business training per say out there or kind of okay I know I love injecting and AAFE can help me with my technique and train me to be amazing at getting good quality results before and after, how is AAFE now going to deal with the shift of the – the two pieces of this that I see would be as this grows a challenge. One would be the business acumen side and then the other would be the state to state compliance issues. Does AAFE do anything around that?
Dr. Malcmacher: So it’s interesting you asked that question, because we’ve been doing that informally, because we are a membership as an organization, I’d probably say about 90% of the people that come, the professionals that come and take AAFE courses, join us as members because our membership has amazing benefits, that’s probably the most value added membership that exists in the healthcare profession, because they save on injectables, we have member only forum, where we really help each other, you can ask any question from a business perspective, from a clinical perspective. If you’re having issues with patients, you’re not sure how to approach a patient clinically and that kind of thing. So over the last few years again you know you used the word growth and that’s appropriate, I will use the term explode. I mean because literally we are saying that explosion of patient interest and that’s certainly driving a lot of professionals to get into this as well.
I mean we’ve been called on more and more you know with questions from professionals you know how do I grow my injectable practice you know, should I spin off into a medical spot, a med spot, should I have this under my regular practice, should I break it up under two different corporations, I mean we will be getting a lot of questions and then the regulatory because we actually developed all the regulatory in dentistry and then what happened, I mean we work with all the state dental boards and then the medical boards, and the nursing boards found out we could be a resource so they were constantly calling on us as well. So we just announced and we just formalized this in what we call the AAFE Med spa Business Academy and AAFE MBA is what we call it, and we really formalized it and what we’re doing is a few of the things that you mentioned.
We are now going state by state, regulatory, we are going to hire some top legal experts that know the medical spa industry and injectable practices. The AAFE has all the dental regulatory and we are going to put it together in one package, state by state, so that everybody knows exactly what they can do, you know, can they be a medical director who can do this, who can delegate, who can do what in the practice, what kind of you know, what kind of legal entities should we have, what makes sense for everybody, so we’re doing that on the one hand and then also we’ve developed an entire faculty, an entire program just on the business side of this and I have gone to those practices and the amazing thing is yeah, I mean, we run — I’ve got – I am partner in three dental practices and we have med spas, we both are from [Indiscernible] [00:16:17], we sold them, we started other ones, we are involved in a number of med spas so, you know, we know this, and our faculty, our clinical faculty, all own practices and they work in the injectable practices there as well.
So we have a lot of knowledge but then we’re bringing in really the top talent when it comes to practice management business, legal, social media and you know, where we drag you in, Tim, and we’re really anxious of your expertise. I know on our webinar last night, I mean people were blown away by what you were describing with social media and what social media is and what it can accomplish and the way to really approach it. I mean that’s what I loved about your presentation, it was just a real down to earth presentation. You know I’m not getting swept away with all the hype that’s on Instagram or Facebook, but how it really works for your practice and what you should be focusing on, so that was great.
So you know you’re part of that entire faculty and we are launching these programs and certainly we’ve got four coming up literally in the next couple of months, and then in the next year we’re going to be having a lot of these programs. Because you know it was a natural fit for us and it is so needed just like you said, it is no needed because people are opening med spas and if anybody really knows that statistics, 805 of med spas have been failing over the last few years. It is finally starting to stabilize a little but so there is a super need for real leadership and we feel that the AAFE both on the clinical and practice management, on the business side and regulatory compliance side, we can fill that.
I mean, I’ll just give you one quick story because this happened in the AAFE every single week, I mean we just got an inquiry from the Texas Health and Human Services Department, from a somebody that works in their environmental protection unit, was actually in a medical spa and there was an issue with some compounded topical anesthetic that really did not fit OSHA guidelines or any other guidelines, so they reached out to us the Texas Health and Human Services as to you know what are the proper topical anesthetics that would pass muster up for this, because they were trying to help these medical spas come under compliance. So we get these inquires from state regulatory boards all the time, so we have decided to finally put it all together in one place and certainly AAFE is the place now for clinical and the business part of this industry.
Tim Sawyer: That’s right where it should be going. Now let me ask you this, is there a CME component to any of the pieces that you provide or all of it or how does that work?
Dr. Malcmacher: Yeah I mean well all our clinical trading there’s a CME component. I mean all of that there is I mean — and this comes you know it’s so funny because we deal with this every day. This is one of the big things that we really uncovered in our research of regulatory and compliance, medicine, dentistry, nursing, these boards now because there are so many people doing injectable now, these boards now are one the standard of education and again there are a lot of them –
Time Sawyer: [Indiscernible] [00:19:40]
Dr. Malcmacher: Yeah, finally, I mean a lot of them turn to us because it’s the strangest thing. For some reasons, even professionals even though we fight against this all the time in the AAFE you know even professional feels that Botox is just one big Botox party, and I can learn how to do Botox and fillers from my buddy down the street or from some private trainer that’s popular on Instagram I am not knocking anybody, but big people kind of get swept up in this and that doesn’t apply to any other part of medicine, nursing, or dentistry right.
And you can’t learn something, you need real certification training, these are real medical nursing and dental procedures. And just like you want learn heart surgery from a buddy down the road or breast implant and say, “Well you know, what now I can do it because I learned it from this guy that’s got a great Instagram page and you know he gave me a private training or I went to some non-certification course, just because the people look nice.” We have got to treat this seriously and we know that regulatory boards are really clamping down. I just dealt last week with a nurse that you know had a patient complain, the nursing board came to her and said, “Where did you learn Botox and fillers?” And she gave him a piece of paper from you know a certificate of attendance from a non-certification course, you know, no CME, no nothing, and the nurses were literally sent to her, this is just a piece of paper like this means nothing. So that’s really something we’ve uncovered.
So yes, I mean we have CME for all of our clinical courses for all — you know just about everything across the board, in medicine, nursing and dental, we probably have the widest range of certification. They are and – it is super important is becoming a real serious issues, the more medical spas, yeah the most medical spas, the more people are having you know bad results, the more it reflects on our industry, we have got to clamp down and really get real certification going for everybody and that’s where the AAFE has really been a reliever.
Tim Sawyer: That’s awesome and say this all the time that given the momentum in the industry and there will always be ups and downs and all that, but given the momentum in the industry really the only thing that I think that could kill it would be a lack of compliance rate, it’s all fun and games to a senator’s daughter you know something goes wrong while she’s getting a laser treatment or an injectable and then all of a sudden you’ve got regulatory issues like you’ve never seen. So the notion that these policing should be initiated from within instead of waiting for reactive policing from without which is always difficult to deal with. And I think you’re really — you’re right where the association should be in terms of being on the cutting edge, being on the front line of that, because it if you can bring the heel to the extent that you can, the good actors in the community then we’ll have to deal less with people outside trying to regulate everyone because of a few bad actors and so I compliment you on that and I think that’s great.
But I do have a question that’s, it is very curious to me I know would be curious to our non-dental listeners and we have many. How would you make the argument, not make the argument but the psychology of, for a dentist, people general public not being exposed to or used to a dentist saying to them, hey by the way, I could also — you know I’m working on your mouth here, I could fix a little bit of this here and a little bit of this here, how is the psychology of that change both in the approach from the dentist and the acceptance from the patient?
Dr. Malcmacher: And that is a great question and it is definitely true in dentistry and this is where you know I often day that dentists do have somewhat of an advantage in this area because, first of all they have a very close relationship with their patients because the dental office sees this patient you know — a good patient that comes in for a cleaning at least twice a year you know if there are very other kind of medical practices that have that kind of a relationship, ongoing relationship with a patient number one, but number two patients are used to dentists with needle around their face because they trust them they go in the mouth and certainly dentists are very good with injection because that’s a big part of the kind of procedures what that they’ve done. So initially when we started 12 years ago this was more of a fascination than anything else, but because a lot patients have that trust in their dentist, it was an easy jump to make and at this point now 12 years later since we started the AAFE and we started up only in dentistry and then expanded to everyone else.
I mean today that’s hardly an issue, I mean now in terms of dentistry by itself we’ve got 12 years of safety and efficacy and you know when a dentist has been properly trained hopefully with AAFE training but we know with AAFE training, then they have done amazing with injectables because it fits right in, it fits into their elective dentistry, their straight dentistry, I mean if I am going to put porcelain veneers and make these teeth white bright, with whitening or what we call porcelain veneers which are very popular and then the patient has got the scraggly you know thin lips, you know the patient doesn’t have a great looking smile, he’s got great looking teeth but it’s about the whole smile. So dentistry has evolved into the soft tissue part of cosmetic dentistry and certainly again this is a regulatory issue, most day the dentist can treat the entire head, neck, face with injectable treatments whether it’s Botox fillers, [Indiscernible] [00:25:47], PDO threads, all of which we teach after that.
And then we have kind of seen the same thing happen in nursing though as well because again you know a lot of people they really trust their nurses, not that they don’t trust the physicians, they trust their physicians too, but you know their nurses have a good relationship with patients, it’s really more about relationship at this point in time than anything else. It’s about trust, relationship, it doesn’t matter anymore if you’re a dentist, if you are a nurse, if you are a nurse practitioner you know if you are a physician, that’s what this whole industry has really come into. And again it’s about being well trained because if you’re well trained you’ve got the confidence to deliver these Botox fillers and PDO threads confidently and the patient picks that up right away.
So it’s all about all those things together but certainly dentistry, listen there are parts of the world where dentists are the – they are the main providers. If you go to England dentists are the main providers of Botox and Dermal fillers. So, you know this is now growing and there’s still lots of room to grow as you say, there’s lot of dentists up there still looking to get trained and certainly we are seeing all the other medical professionals coming to this space as well.
Tim Sawyer: How have dentist as well as, MDs, MPs, Pas, when they’re trying to bring – yeah and you have probably seen a lot of this, because you’ve been around it for a long, time if they’re either trying to bring aesthetics into the practice of making a focal point, a profitable focal point, indoor they want to spin it off into a med spa, what are some of the big biggest challenges that you see them running into, is it the business side of it, is it the – the marketing side of it, is it the – what’s killing them right?
Dr. Malcmacher: Right and you’re absolutely right. The clinical part, and I always say this, I can train anybody to do anything on the clinical part, okay, yeah give me someone that’s got a license, any kind of healthcare professional and we will work with them and that’s what we do all the time. But now they go back to their practice and now they’re not sure what to do, now they are not sure what to do, right, they can give it but and again I mean we always wanted to be the kind of organization in the AAFE that we didn’t you know just take people’s money for training and then lets you lose that I don’t want to hear from you again, no, you got what you pay for and we did not want to do and that’s exactly why we setup our membership, we setup these great forum boards so people ask clinical and they ask business question they ask all kinds of questions and that’s exactly what we wanted to consolidate all of this in to our Med spa Business Academy with the AAFE to do that.
Because that’s the biggest barrier, people go back, we found that people go back to their practices, they’ve got the clinical skills and they are ready to get ready, they’re not sure how to talk to the patient, they’re not sure how to get patients in their front door and once they come into the front door, then what do they do?, I mean where is the internal marketing in the practice, where is — you know, how do I talk to patient, how do I do case acceptance with the patient, what is the best way to package these things, price these things, all of those different things. So you know that’s why we are bringing experts all around it, but you’re but you’re absolutely right, that’s the biggest hurdle, you know and then how do I get started? Do I want as a part of my regular practice, so I want to split it up, is it the liability issue, if I have it in the practice or do I separate the liability and these are individual questions, and we work with professional on an individual basis, what’s right for them. You know those who are little bit older, what’s your expert strategy going to be like, are you only going to want to keep your dental practice or you’re going to want to keep an injectable practice and sell off one part of it, you know, you got to think about all those things.
If it is somebody young just getting started, should they associate, are they ready to cope in their own practice but you know, so many things that are the hurdles, that the clinical training is just the first step, right. And that where we then come in and this is something that you deal with everyday too right? I mean you counsel and you provide these service to the people every day, but it is teaching them everything else that goes with the injectable. How – you can be the best injector around for Botox fillers and PDO thread, but if you can’t properly do a consultation, occupation, [Indiscernible] [00:30:31 acceptance, do the right kind of pricing strategies for the patient acceptance and for your practice to really thrive, you’ve got to learn all those things. So we have a lot of resources but now we’re bringing in all the experts with the AAFE [Indiscernible] [00:30:45].
Tim Sawyer: Yeah so as we – I think this is the perfect segue as we begin to wind down, so what you just said is amazing and, help our listeners understand what exactly — how does AAFE help current members and potential members. Which kind of like a, you know what Tim, these are the five things that we see the most. We as an organization are dealing with that and helping potential members as well as current members.
Dr. Malcmacher: Right so here is the – the first thing we do is – once they come to our training is we give them a step by step how do get this started, okay. The first thing you need after you get clinical training in injectables, is you’ve got to go right back to your practice and you’ve got to treat a few patients. Just to get it – we know and I know this in training for 40 years of healthcare professionals, we know that as soon as you leave a clinical training course especially a live patient course like the AAFE courses are, the sooner you can start on the clinical skills just get friends and family in within the next ten days and get practice. If you wait a month, six months then you’re pretty much going to forget about this and you know people have to remember, these are the most — they’re the most popular services, medical services in the world, patients wants these things more than anything else.
So first of all get started clinically on that and then you get to AAFE Medspa Business Academy Course, where we really put together a whole plan as to how do you approach everything, the AAFE also has the kind of on demand resources, how to do a proper consultation, how to do fee strategies for a patient, how to go ahead and do — just get started on social media. You’re really the social media expert, but they just got to get started, that’s our big push, is just getting them started. Now once you get your feet wet in all these things now we can really put together a business plan through the Med spa Business Academy for you and really we have you work with some expert that really can get your current practice going – and again this is not – this is even people — there are so many of you listeners I’m sure listening right now, that have an injectable practise or have a Med spa and want to do a lot more you know.
It’s kind of it trying to stabilized, it’s kind of plateaued, no you know, how do I how do they get to the next level. Education is the key, not just clinically, it’s absolutely the key when it comes to business practice management, legal, regulatory, all those things but this is a fast evolving field on all sides, you know, whether it’s clinical or all the other parts of it and you’ve got to be at the front of it and there’s so many things to learn and it’s exciting because it is really a such a great opportunity for everybody to build their practices but you’ve got to have a lot of the skills together for all of that.
Tim Sawyer: I agree.
Dr. Malcmacher: So we are now the one stop shop when it comes to putting all of that together for injectable practices and medical spas or somebody who just want this as part of their everyday practice.
Tim Sawyer: Well the thing is with growth explosion, explosive growth, and you know when you look at industries in general, different verticals in the USA, esthetics, the business of aesthetics is one of the fastest growing industries year over year and it has been for a while so it’s a great place to be. But with that brings competition right, and so you can’t just be driving a new car with a needle saying “I do botox,” I think that part of the business is going to [Indiscernible] [00:34:31]. You know that’s going to get, there will be a correction folks, there will be a correction, never do so, you had to hear first, there is going to be a correction. And the corrections are good because we talk about people who are doing things right, doing things compliant, doing things well intended versus you know just try to make a couple of bucks with a needle. And being organized will be good for you, because if you are organized and you are compliant when that correction comes you’re going to be fine and the people who are doing things the right way will benefit from a correction. And it sounds to me like you guys are providing exactly what the industry needs and exactly at the right time and I feel like I’m in the right place at the right time and grateful for that. I do have two more quick questions, one is you, you’ve got 14 grandchildren, is that what you said?
Dr. Malcmacher: 16.
Tim Sawyer: 16, 16 grandchildren and you have got an empire that you’re building and you are still passionate enough to do it every day. What motivates you to keep working and to make this industry better, what’s the drive in, internal driver for you?
Dr. Malcmacher. I appreciate it, I got to tell my empire that you know that we’re building an empire that’s great. I’ll tell you what the motivation is from, it’s been the motivation for my entire career in dentistry, medicine and in health care at all. I just love to learn something new. And I tell anyone that wants to be successful really I mean that’s certainly not only in healthcare but there are so many great things and then again there’s so many new technologies coming out when it comes to facial aesthetics and what we can do for patients. I love to learn something new, that it’s always been my internal driver and you know, now we get the opportunity to learn something new, test a lot of new things and then teach it to other people. So I love to learn it for myself, I love — that’s what keep you excited is learning something new.
I mean I talk so many dental, medical, nursing professionals that just there bored out of their mind, they hate their job and then you ask them you know what do you do and they just do the same thing over and over and over again every single day. I tell them, this is the key to success. It is the key to the success in life, learn something new, there are so many things learned, and that gets you passionate and [Indiscernible] [00:37:03] know your love for whatever you are doing. I will tell you this, it really reignites your love for patient, because patients want you to learn something new, they get excited when you’re excited about something. So that’s always been my internal driver, those three words. Learn something new and who doesn’t love Botox and filler and [Indiscernible] [00:37:22] because they provide incredible results for patients when you’re well trained and patients love it, you know, the patients are not sick dying here.
They’re coming in, they’re happy, you treat them, they actually pay, I mean that’s a great part of medicine and dentistry to be in right. I mean we just hired a – we have got full time faculty, two RN’s and nurse practitioner that work in our AAFE training centre in Cleveland, one just came out of the emergency room at one of the Cleveland Clinic affiliated hospitals. She ran that and she just can’t — like we opened her eyes to a whole new world of medicine where you know you can imagine what she is dealt with and here are these people are coming in patients, come in, they are happy, they are happy on the way out, they’re paying for services. I mean you just can’t believe like such a world existed but it really does but it’s a real medical discipline. Again I never want to make it by the Botox party, this is a real medicine with real dentistry. We got to treat them as such and get trained as such and that’s what ignites my passion is doing all those things.
Tim Sawyer: Well I tell you, as you know, I did 36 trips last year so I intended for shows, so you know three a weekend and it is a breath of fresh air and genuinely truly refreshing to be around people with so much passion and I could just feel, I’m listening to you particularly when you talk about teaching and giving back, I can feel it and I hope our listeners can feel it the passion that comes through and that’s quite frankly why I started this podcast, right. We don’t charge anything for it, we want to just vest ourselves in the community and I want to spend more time getting to know people like you and then bringing that passion to the listeners because the podcast will benefit, crystal clear will benefit, and all will be good. So I’m I am genuinely grateful for your time today. Now the MBA’s as you call them, the Medical Business Academies are those up and running, are their dates to be released, where can people find information on that?
Dr. Malcmacher: The Med spa Business Academy you can find it on the AAFE website, which is kind of a long facial esthetics not with the a, facialesthetics.org and we’ve got four, just you know for the rest of this year we have got four coming up, one in Los Angeles, Tampa, Boston and also Las Vegas and we have a training centre at Las Vegas as well. So we are going to be in four locations coming up, November and December but you can find you know all the information on the AAFE website facialesthetics.org and we would love to see people there. We know we’re going to be able to fill them up because like you said this is one of the hottest topics. Okay, now I’ve got the skills or I’m thinking about getting into this great area and – but what do I do? Is it the place for me, or I have an injectable practice, how am I going to raise the bar and really you know build this business. It’s an incredible opportunity.
So we are so thrilled to have you know great professionals and experts like you Tim, and I know you do this, and that’s the same reason I do this. Your passion is incredible and as such is there as well, so having you part of our expert team, we really got the best of the best in this industry and people are going to learn a lot and it’s really going to drive the whole industry and people’s individual practices forward, anybody that listening here. So we’d love to have you at any of our clinical wide patient training but certainly our Med spa Business Academy courses coming up and then 20-20 will be having a whole lot more.
Tim Sawyer: I’m psyched, I am psyched up. We are bringing passion to medicine.
Dr. Malcmacher: There we go. [Indiscernible] [00:41:19], absolutely.
Tim Sawyer: Bringing passion to medicine and learn something new, three words I think really really struck me today is — because at the end of the day we do — you know when you’re around someone they’re kind of stuck in a routine, it’s not their fault, you know it didn’t happen consciously but they are stuck in a routine, they’re doing the same thing day in and day out and they go into this what quite frankly is can be a miserable existence and when you have the heart, the passion, the energy, to learn something new you can’t help but get excited and I think you hit the nail right on the head. People want to be around people like that, so if you’ve got a practice, dental practice you’re an RN, MP whatever it is, get the training that you need so that your technique is tight and then get excited. And if you get excited people will want to come and spend time with you, they want to stay in your orbit because of your passion because you do want to learn something new. So with that being said I want to thank you once again for taking the time today Dr. Malcmacher I know you’re super busy, and I really do appreciate. I know our listeners appreciate it, and what I’m hoping is you and I can circle back in January or February, talk about the progress you’re making with the Med spa Business Academy and share some of the lessons that you and I have learnt from that with our listeners and I think that would be a real treat. Sounds good?
Dr. Malcmacher: Yeah it sounds great, Tim, it was such a pleasure to be with you and we’ll keep that passion going in medicine, dentistry and nursing and really get people involved and excited. And like you said that means a world to their practice, to their patients and everybody is getting the best success possible and that’s what we’re all here for and it’s great to partner with you to be able to bring that to medical and dental professionals.
Tim Sawyer: Yeah, like Tom Brady said, “Let’s go.”
Dr. Malcmacher: We’re great team for that. Thank you so much for having me, I really appreciate it.
Tim Sawyer: Thanks for tuning into this week’s episode of True to Form. To learn more about your podcast sponsored Crystal Clear, visit crystalcleardm.com. Also be sure to subscribe to the show on all your favorite music apps including iTunes, Spotify, Soundcloud and tune in to stay up-to-date with the newest episodes, thank you for listening.
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