Moderator:
Welcome to today’s episode of True to Form with your host, president and co-founder of Crystal Clear, highly regarded speaker and two time Inc. 500 entrepreneur, Tim Sawyer. True to Form is a podcast that highlights leaders making headway in the aesthetic, anti-aging and elected medical industry. Learn from the experts to discover the secrets of success and pitfalls to avoid when growing all aspects of your elective medical practice. This week’s episode is brought to you by TouchMD, the all-in-one aesthetic technology hub that educates your captive audience in the waiting room and consult room, consistently captures and manages photos, provides digital charting and consents, and allows patients to take their experience home to share what they learned with friends and family via the practices patient app. Please join me in welcoming your host, the authentic, the transparent, Tim Sawyer.
Tim Sawyer:
Hello and welcome to True to Form, a podcast that connects you to the people, technology and hot topics that shape the elective medical community. Provided to you by Crystal Clear Digital Marketing and brought to you by this week’s sponsor, TouchMD, a leading all-in-one aesthetic technology hub. I’m your host, Tim Sawyer. To our returning guests, we say welcome back and for our first time listeners, we appreciate you joining us and encourage you to become a subscriber. In the last episode, we spoke with Dr. Jonathan Kaplan, an entrepreneurial plastic surgeon who talked about the importance of applying statistical data to all aspects of practice management as well as the secrets behind how he grew his patient email database by 4800% in just six years. If you missed it, you need to check it out. And with all that said, I’m super excited today, I’ve got a personal friend here.
Tim Sawyer:
Full disclosure, actually my primary care doctor who’s got a really unique practice and very relevant to the topics we’ve discussed in the past on the program. He’s an entrepreneur, an elective medical freak. Dr. Mark Turshen is a graduate of Gettysburg college with a degree in health and exercise sciences. After moving to Boston, he spent five years doing healthcare analytic and consulting work for large employers around the country. He then obtained his medical degree from Tufts university school of medicine and completed his residency training at the Brown family medicine residency program. While in residency, Dr. Turshen co-founded Direct Doctors, the first and only direct primary care practice in Rhode Island. Immediately after graduation, he began practicing full scope primary care in this model. He is a member of the direct primary care Alliance. Dr Turshen lives in East Greenwich with his wife and three children. And with all that said, Dr. Turshen, welcome to the program.
Dr. Turshen:
Thanks so much for having me, Tim.
Tim Sawyer:
We’re grateful. So first of all, it’s a couple of things that I want to cover today that are really interesting, and as we discussed yesterday, I think it’s really neat the similarities between the thinking behind the primary care doctor who is frustrated with reimbursements and he’s looking for ways to supplement his income and he goes out and either brings in aesthetics or hormones, but you, at a very young age, went a different path. You were trying to solve for the same problem, but you went a different path. Talk a little bit about that journey.
Dr. Turshen:
Yeah. So actually at the beginning of medical school, I thought I might do something like orthopedic surgery and found that the things I liked the most were connecting with patients and having continuity with patients, even multiple generations in one family. But when I got into residency pretty early on, my first six months in residency, I found that the actual visits and patient care wasn’t what I expected from primary care. You’re obviously not going into primary care for financial reasons, it’s one of the lowest paying specialties out there. So, you’re really going in there to foster these relationships and in traditional primary care where you’re seeing 30 patients a day for seven and a half minutes at a time, you’re really not able to do that. So my partner, Lauren Hetty and I, were trying to figure out a way where we can practice primary care the way we wanted to, while still being able to foster those relationships.
Dr. Turshen:
So we found a model called direct primary care, which is essentially a subscription based model, sort of Netflix for primary care, where we charge a monthly fee and it’s based on age and covers everything we do. So all patients have direct access to us. Phone calls, emails, texts in person visits, Skype visits, procedures, all covered under the monthly fee, and we don’t bill insurance at all. And in that way we are able to, A, have our own business, which is wonderful. We’re not working for some large corporation, which most primary care doctors are now. So from the entrepreneurial aspect that’s wonderful. And B, we’re able to have the original thought of what primary care should be in sort of our own.
Tim Sawyer:
Yeah. So you’re a purist at some level?
Dr. Turshen:
Yeah, right.
Tim Sawyer:
That’s pretty cool. It’s still though, it feels to me like… You go through medical school, you go through your residency, you do all that. It’s risky at some level, right? And most doctors are risk averse. So, where does that come from?
Dr. Turshen:
Yeah, I actually don’t know. I guess I’ve always been a little more risk-taking than some. I just couldn’t imagine going through all of that training, racking up debt, having 10 years of not earning an income to then work for somebody else who’s probably not even a physician and have them tell you what to do. So, that part I despised. And then, I thought I should be, in some sense, paid what I was worth and I should have some control over how to do that.
Tim Sawyer:
Now do you see that for doctors, primary care doctors coming out now, that’s not a trend?
Dr. Turshen:
No. No, and especially straight out of residency, the direct primary care movement has grown. It went from about 200 practices around the country five years ago to over a thousand now. So, there is some growth there. A lot of those are older docs who are transitioning from a traditional practice to a direct primary care or concierge practice. Out of residency is a little tough, I mean, I graduated June 30th and started here July 1st with a salary of zero. So, most people who are incurring debt and haven’t made any money are not willing to sort of take on that burden, especially with a family. So there’s definitely some risk and you have to be I guess a different kind of person to want to do that.
Tim Sawyer:
Yeah. And you feel like obviously… Now, in terms of… Switch gears for a little bit. So, there’s a sales and marketing component to this, right? Because people have options. One option is I’m just going to use the traditional insurance model and not do your thing. So talk a little bit about that. How are you getting the word out now and [inaudible 00:06:49]?
Dr. Turshen:
Yeah. At the beginning it was sort of boots on the ground, lots of going to different places, handing out our information, doing lots of chamber of commerce, and giving free lectures and that sort of thing. As we’ve grown, we’ve sort of put more money into and gotten more into obviously social media. So across Twitter, Facebook, LinkedIn, we’re fairly active. Instagram as well, although I could be more there if you’re listening to Dr. Lee’s podcast with you. So we’ll have to work on that. And word of mouth has been, frankly in the last two, three years as we’ve grown, a lot bigger. Our patients are sort of the best advertising for us, especially in Rhode Island where your options are traditional primary care, which I think is terrible, versus us. When our patients are sort of telling other people about us, that’s what makes the big difference. But we have gotten a lot of content out whether, it be our video blogs or written blogs across all three platforms, social media wise, which has extended our reach a little bit as well.
Tim Sawyer:
Yeah, and I would imagine, like you said, word of mouth is huge. But still even, I always tell the story of… I’ve got my friend Ellen. When I first started doing hormones. Saw me at the gym, noticed that I had been losing weight, was looking good, actually said to me, [inaudible 00:08:09], in her sixties and said, “I really actually want to do that. Who are you using?” And so I told her, “This guy, he’s my client, he’s my friend, he gives me money, I give him money, she sees my wife.” And the net result was, after that conversation, what did she do? She went online, looked at reviews, she literally saw me, could physically see me, and still had to go and do what people do now which was… So how are you managing, you’re getting reviews and is that a priority for you?
Dr. Turshen:
Yeah, but again, at the beginning it was, and then it was probably what slowed our growth and that’s learning, I suppose, especially starting your own practice. But we put a lot more effort now into tracking calls that come in, especially tracking our google hits, and where people are finding us and how people are finding us. We ask every patient who comes in or calls where they hear about us so we can track that, although that’s not the easiest way to do it. But, we’re definitely tracking that stuff a lot more to try to find out where to put our money, and where to spend those advertising dollars and marketing dollars. And we’re much better about being continuously engaged on all three platforms, whereas at the beginning was sort of like here and there, we’d throw stuff up. So we have somebody helping us with that.
Tim Sawyer:
Now what would be the biggest objection? So I always think about the sales cycle [crosstalk 00:09:30] someone sees you on some social platform, or the internet, or a friend and they come in and do their consultation, and you tell them your fee structure, you don’t take insurance. What’s the typical reaction and how do you walk them through that? And is it a 100% close rate?
Dr. Turshen:
No. Yeah, it’s funny, there’s sort of two sets of people that come to us. There’s the folks that are uninsured or have really high deductibles, so they’re functionally uninsured, that seem to get it really well. Not only do they like the personalized care, but we often save them money, so there’s sort of two components there. The folks who have Medicare, Medicaid and/or traditional insurance who are paying a lot already for their insurance, sometimes it’s a harder sale. Why should I pay this on top of what I already am for insurance? And so, eventually a lot of them get it because I’d say that’s 50% of our patients and they sort of realize that the care, even though they’re paying on top of their insurance, the care that they’re getting is much better than they would get from somewhere else. I actually had somebody yesterday who left the practice because she was worried about finances and came back two years later saying everybody else was terrible, I need to come back here. So, the personalized services is what sells it for those folks but it is a harder sell for people who aren’t necessarily wealthy and are paying a lot for insurance, to sort of pay on top of that for our [inaudible 00:10:45].
Tim Sawyer:
So would you say your patient base is people who are on the higher end of the income spectrum or is it the kind of middle of the road?
Dr. Turshen:
I would say middle. There, again, we have between our sort of uninsured folks, people with health shares who are not rich at all. We do have about 5% Medicaid patients who are getting subsidies, yeah. And then we do have some high end patients as well. Sometimes they’re more work than the other folks, it sort of depends. But yeah, so it sort of runs the spectrum, which is again, one of the things I like. We didn’t want to make our prices too high that we were sort of capping out some segments of the population, even here in East Greenwich, and eventually we do want to move and have other locations even up in Providence. So, we were trying to keep our fee structure to a point where almost everyone can afford it. I mean, it’s essentially if you have a cell phone, you’re probably paying more for the cell phone than you are for us.
Tim Sawyer:
Yeah, it’s true. It’s amazing. And I also, for our listeners, as you know, most of our listeners are in the [inaudible 00:11:50] and the aging dental community, mostly elective medicine. And so, I’m curious to hear… So here we are in East Greenwich, Rhode Island, and as you know, we’ve seen the proliferation of med spas just here in our own community. We can throw a rock at three of them, literally a rock at three of them across the street. And so, clearly that’s a big trend right now. So as someone who I think is, like I said, in a similar path, right? Your patients need to go into their pocket, take out money and give it to you, just like they need to do with those services. What are you, at just your opinion, what’s driving that from a consumer behavior standpoint? In other words, clearly they wouldn’t be building all these med spas if there wasn’t demand for them, right? So what’s your opinion on [inaudible 00:12:39]?
Dr. Turshen:
Yeah, I mean probably a couple of things. I mean, one traditional medicine, in a sense, is so bad to be honest, and especially from a customer service perspective is so bad that I think people look for other options. Whether that’s different forms of primary care or different options aesthetically, to help with things that they don’t feel like traditional medicine is getting. And I think people are, in some sense, are just willing to pay for time, like more than seven minutes to talk about what their issue is, and if there is a product that can help them with whatever they want, they’ll pay for that too. But I think when in the age of social media, and texting, and Skyping and all of those, when you still have to call a receptionist at a traditional practice, and be on the phone, and wait weeks to get in and then wait an hour in the waiting room, it’s such a 1970s thing that we’re still doing in typical medicine. I think anything outside of that is attractive to people, from all walks of life to be honest.
Tim Sawyer:
So how does the traditional primary care model ultimately break?
Dr. Turshen:
Yeah, that’s a great question. And it might depend on what’s going on in Washington and what they ever decide. But I think, again, the direct primary care and concierge medicine frankly have been growing. So people are definitely looking for another option. It’s just such a big machine to break, A, and B, it’s still intertwined with all of the other specialty care and hospital care. So, obviously people need insurance for catastrophic things, I just think at this point we use insurance for things that we would never use it for in other senses, like car insurance. We don’t insure up gas and oil changes because it’d be expensive and it would take forever to get.
Dr. Turshen:
So, I think there has to be some change in the way people view healthcare and health insurance specifically, and the way they value primary care and prevention in general, especially in places like the Northeast where I think primary care is somewhat devalued, probably because it’s terrible, but it’s devalued to the point that people feel like they need these higher price specialists for every little thing. I have a heart with high blood pressure, I need to see a cardiologist. So then people feel like they need insurance for all of that. Whereas a good primary care doctor who has more than seven minutes to do all that, can handle probably 80 to 90% of the things that come through the door, even a lot of procedures that we do. So it’s, A, it’s using insurance as we’re supposed to, and B, valuing what other countries around the world value more, which is primary care and prevention.
Tim Sawyer:
Would you ever advocate for, politics aside, some type of free healthcare for people [inaudible 00:15:17]?
Dr. Turshen:
I think they would have to be some semblance of that for some portion of the population. I’m not sure Medicare for everybody across the board is the right answer, but there has to be some sort of safety net for folks. Obviously I understand, even at our prices, 75 bucks a month that covers everything, there are people who cannot afford that. Necessarily free market could drive those prices down. But there has to be some sort of safety net that allows people who really don’t have the means to get good care just like everybody else.
Tim Sawyer:
Yeah. It’s interesting and you said something I think that’s very profound, and that is that people are willing to pay for time, right? I think that’s really important. It’s relevant, not only to what you do your business, but like you said, it’s applicable in the truly elective stuff. In the, do I want to get… And I think, particularly millennials, they value that. So, I can’t imagine a lot of the Audrey’s of the world at 27, 26 years old, wanting to stand in line for an hour to go see a dermatologist, that’s probably not going to be her thing. So, I think that’s the future, right? And so the question is, in your practice, but dovetailing with valuing primary care. So for a millennial, they would… And you see it now in trends, in terms of first time Botox users are coming down into their early twenties because it’s not that they want to correct something, it’s they don’t want ever have something to correct, right. So it’s preventative, in a sense. And I’m curious, have you seen many 20 somethings contemplating coming into your practice and do you [crosstalk 00:17:10] people?
Dr. Turshen:
Yeah. So I was going to say we actually… Our practice definitely skews younger than a typical primary care practice. A, because probably Medicare age folks aren’t as jazzed about the technology part, probably don’t text as much. And B, again, we can’t save them money. So we definitely skew younger. And a lot of 20 and 30 year olds, who probably wouldn’t go to a traditional practice, definitely come to us. So we have a lot of 20 to 40 year olds that would probably just not go to the doctor because it’s so terrible, that come to us. And if they have a random question, they just text us and it’s just like everything else they do in life and it doesn’t have to break up the day or in the week as much as it would in a traditional system.
Tim Sawyer:
Now can you do, in your practice, can you do telemedicine? Skype somebody in?
Dr. Turshen:
Yep. [crosstalk 00:17:53]. Yeah, when we have people… And that’s where you’ll see, outside of our practice, a lot of the insurance plans are actually covering telemedicine, some of these big telemedicine companies, to try to avoid people who are traveling or can’t get in touch with their doctor going to higher priced places like urgent cares and ERs. So we just do that for our patients. If I have a patient that’s traveling to California and there’s something I physically need to see, we just hop on Skype or FaceTime and do it that way, then they don’t have to go to other people.
Tim Sawyer:
Yeah, I can see how that would be attractive. And, like you said, at 75 bucks, 80 bucks, whatever it is, it’s a little bit, but again if you look at trends and aesthetics, a first time Botox user is going to go in and drop 500 bucks, 400 bucks, right? So that’s a year’s worth of payments almost essentially right to you. So I think the model is in a really good place. It’s, as you know, getting the message out continuously, and I also think there’s an appeal to… There should be an appeal to younger consumers because you are somewhat socially active and you’re going to crank up your Instagram and [crosstalk 00:00:19:00].
Dr. Turshen:
Working on that.
Tim Sawyer:
So what do you see over the next couple of years? How’s this thing going to trend out for your practice? Primary care in general? Do you see any big changes on the horizon?
Dr. Turshen:
Yeah. So for us, I’m essentially capped patient wise, so I’m not really taking new patients-
Tim Sawyer:
Wow, congratulations.
Dr. Turshen:
Thank you. Dr. Hedde will be there in a few months and her husband is also a family doc, will be joining us in June. So will be up to three doctors. Probably a year or two after that the goal is to open a second location in Providence and go from there. So we’ll be expanding. From a sort of national perspective, I’m more involved now with the direct primary care sort of movement and sort of helping people across the country who have questions about transitioning, especially residents and medical students who are looking into doing this right out of residency. We did things pretty lean with really small overhead’s so that’s probably the way you have to do it out of residency. So, trying to help other folks across the country do it. There are some pockets of the country where this is really popular and we’re still the only ones in Rhode Island after five and a half years. And I think, especially, unless there are major changes in Washington and I can’t imagine things move very quickly there, there will continue to be a push, especially by millennials, to change how healthcare is delivered so people will be looking for different options like this going forward.
Tim Sawyer:
I hope so. It’s crazy. It’s the most frustrating thing. I actually have, I won’t mention the name of the practice, but I have a doctor who treats my GI concerns, and you can’t call the practice. All you can do is leave a message and then they call you back. You can’t talk to a human-
Dr. Turshen:
You don’t get a person on the phone, it’s insane.
Tim Sawyer:
Think about that. And then when you get them on the phone, it’s basically, I have one minute, make sure you send me all the stuff. And I really do think, I pray, at some point there’s an inflection point where that gets sorted out. But what I don’t want to get lost in this because it’s really an amazing, amazing, amazing, amazing journey that you’ve been on. And, as you know, I travel the country and I speak to a lot of doctors, a lot of surgeons, and the fact that there’s one thing in common that I find with the doctors, surgeons, med spa owners that those are successful, and it goes to belief. They believe, right. In other words, they’re some folks who go into it thinking, Oh, this is a gold rush and I’m going to leave my job in the ER, you and I were talking about that, I’m going to leave my job in the ER, I’m going to leave my job. I don’t have to deal with the crazy and the poop and all that stuff, and I’m going to have an easier run in aesthetics, or hormones or whatever it is, not realizing how hard it is to actually run a business, that you’re running a business. And those people who have belief, they have passion, they go, you know what, I’m doing this, I’m doing it for the right reasons. And they’re the ones that get rewarded. It’s the watered down belief like, I think I can do this, or I want to be more glamorous, or I want… And those fall flat so fast. But there’s this core belief that this is fucked up and I can do it a better way. And, when did you know that?
Dr. Turshen:
Honestly in residency. So Lauren and I were on a OB-GYN rotation together. It was my first year, her second year, and it was like one in the morning and we were just talking about how frustrated we were with typical clinic. And I think at the time I was only seeing five patients in a half day, which is nothing compared to traditional doctors. But in the end, all we were trying to do was figure out a way to give patients a better experience, give patients the ability to access us directly and give patients more time to talk about their issues, and that was the original core belief. So whatever we did after that was just based on better patient care. So I think that part was really helpful, that was in residency. Pretty early I’m just dealing with the typical system. So after that, it was just believing that there has to be a way to provide this in a better way.
Dr. Turshen:
Some people were doing it, it wasn’t popular, but we sort of picked their brains and figured out ways to do it here, and since then just took off and running. I mean, I think for a lot of people it’s also hard grinding through med school, grinding through residency and then grinding without a salary for several years after that. We’re in a great place now, it’s certainly easier with a partner. The two of us sort of share responsibility in the financial burden, but I think from our perspective we were doing it for the right reasons. Originally we had belief that if we could figure out how to make it work, it would be successful, and if it took a little while to get going, that was worth it, worth the price from the beginning.
Tim Sawyer:
Amazing. You’re that rare breed of human that says, I think I can make money from this, but that’s going to take time, it’s going to take patience, it’s going to take sacrifice, all the things that nobody wants to do ever. Unless they see you five years in and go, Hey, I want to be a partner. Can I have equity? It’s like, where were you five years ago when I was eating ramen noodles trying to hold this together. And, it’s funny how everyone comes around after the house was built and they want to tell you that you’ve got the wrong color curtains and it’s like-
Dr. Turshen:
We saved an email from one of the VPs at one of the local healthcare industries who emailed us when we were sort of going around and pitching our idea, because we didn’t know if we’d have enough funding ourselves, who told us it would never work. So we saved that.
Tim Sawyer:
Hey, you got a chip on the shoulder that’s good. And so as we start to wind down, I also want to talk about some advice that you would have for a couple of groups of people. One is, that resident getting out who thinks like you, but is scared as hell, right. And then the second one is that doctor who literally will say things like, this is the bane of my existence. So they spent 10 years of all that blood, sweat and tears and sacrifice, and now they hate that. Just briefly talk about the thinking of, what’s step one and what’s step two. Help leave some advice for them.
Dr. Turshen:
Yeah. So the residents, we could obviously provide a lot of info. I think for both groups, there’s a ton of info now out there, especially with over a thousand practices doing direct primary care. There’s probably even more doing concierge medicine. There are direct primary care Facebook groups as a direct primary care alliance, and everyone is really vocal and open about helping, which is how we got started. We wouldn’t have figured out how to do this on our own. So, talking to people that, A, are doing what you may want to do, and B, who have done it the same way. So for folks coming right out of residency, people like us. And, I think knowing that it is possible, knowing that there are a lot of other people doing it, knowing that you can do it without needing a $400,000 loan to put yourself in more debt than you already are, is really helpful. And once you take away some of the scary financial barriers, the process of setting up the practice honestly isn’t really that hard.
Dr. Turshen:
For the doctors who are burned out, I mean that’s another huge issue. I mean, burnout ratios, especially among primary care doctors, are insane at this point. And this issue with a shortage of primary care doctors has a lot to do with the fact that people spend 10 years, get burned out and have to quit medicine or go into administrative positions. So for those people who are looking to go back to the original reason that they went into medicine in the first place, and especially primary care, you go back to being Marcus Welby and just have a cell phone, and provide really good primary care. There are tons of doctors who have done that and it’s actually somewhat easier as long as you talk to people who’ve done it to convert your existing practice, because you won’t start at zero dollars, people will follow you because you do have relationships with them. So you won’t start at a salary zero like we did. You can get off the ground running faster. But it’s finding the right information because there are direct primary care practices and concierge practices that have failed. So it’s finding the folks who have been successful and talking to them about how they did it, and what they did, and what their procedures are and all of that. But there’s so many resources now that people should not be afraid to reach out and ask for help.
Tim Sawyer:
And what would be the… Why would they fail? Other than being a shitty doctor.
Dr. Turshen:
Yeah. Price points can be difficult, yeah. Again, it depends where you are. Obviously, concierge doctors in specific places can charge all kinds of money and have a successful practice. I think depending on where you are, especially in middle America, their prices are even lower than ours, $50 for adults, $10 for kids, but they’re doing great. So price points are big. And then sort of the value add. Again, depending on where you are, if you can add cash pricing for labs, cash pricing for imaging, even cash pricing for some procedures or specialists, that helps those, especially high deductible folks and uninsured folks. So some of our Midwest colleagues have 75% of their panel is uninsured. So the more value they can add from pricing on all of those, the better.
Dr. Turshen:
And then, probably lastly, is the marketing. I mean again, especially if you’re like us, we’re in a small state, but we’re in a small part of a small state that had never heard of anything like this. And I think we were probably a little slower at the beginning getting up because we didn’t put enough into marketing, but getting the word out and explaining why you’re so different and how you function separate from a traditional primary care practice is huge. So I think people who don’t do that well enough. Again, most doctors, not only are we not necessarily business inclined, but certainly not sort of salesman marketing, advertising inclined. So I think that part is a barrier for some people.
Tim Sawyer:
Right. Well, it’s funny, and I had mentioned this to you the other day. People, we’re referred to as industry everywhere we go, so there’s clinical and industry. Industry is just a way for them to call us assholes, without calling us assholes. Which is weird because industry also means the money, so. And as industry folks, we do have a bad habit of the constant refrain is, well, doctors are terrible business people. Well I was talking to a really smart doctor the other day who said, “Hey, listen man, you guys love to say doctors are bad business people.” He goes, “But I assume you guys would be really bad doctors.”
Tim Sawyer:
It’s like, yeah, it’s true. So, I couldn’t do any of that, right? And if I’d walked out of your office and tried to do something, I’d look like an idiot. So, I think it’s a fair criticism. But, I love the fact that you’ve been able to combine passion for what you do. I love the fact that, because as an entrepreneur myself, when you start a business, you know there’s a ramp up. There’s going to be a long period of time, or some period of time, where there’s not a lot coming in, and in many cases, there’s a lot [crosstalk 00:29:52], technology side there’s a lot coming out. And it’s always neat to meet people who stand by the courage of their convictions and they say, I really think I could do this.
Tim Sawyer:
And that I assume you were married at the time, so there’s many sales going on. What are you going to do? So there’s many sales going on at that time-
Dr. Turshen:
She was very patient with me.
Tim Sawyer:
Yeah and to be able to push through all that and build a business, and not just a business that’s financially successful or stable, but one that actually provides what people want. And the fact that you’re at capacity, speaks volumes about your model, and who you are as a human, and I give you incredible credit for that. If anybody was thinking about this, with primary care, we get that primary care guys out or gals out there listening, could they connect with you on email or how would they reach out to you?
Dr. Turshen:
Yeah, so email’s easy. Dr. Turshen, D-R, and my last name, T-U-R-S-H-E-N @gmail.com. Happy to email. You can find us on all platforms at Direct Doctors.
Tim Sawyer:
So Instagram at Direct Doctors, Facebook-
Dr. Turshen:
Facebook, Direct Doctors, Twitter. [crosstalk 00:31:04]. Just direct doctors.
Tim Sawyer:
Listen, I give you guys, like I said, all the credit in the world, I really appreciate you taking the time. I think it’s a great lesson for all our listeners, and also for the aesthetic folks that are listening. It really goes to conviction, conviction and belief. If you have conviction and belief, and you believe that you’re the best provider in the world, and you’re the person that they should be seeing, and that your business model is right for the consumer, then they feel that, right? They see that, they feel that and they respond to that. So, I give you all the credit in the world. I really appreciate you taking the time to come on the program. Everyone reach out to Dr. Turshen, his got some great lessons and I’m going to work on him, we’ll get him offering hormones and some of the aesthetic treatments over time. And for those guys who are listening today, again, brought to you by TouchMD. Reach out to the guys at Crystal Clear, if you’re listening we’d love to hear from you. Go to crystalcleardm.com, crystalcleardm.com. We have products now that start as low as $395 a month. We look forward to hearing from you, and [inaudible 00:32:10].
Moderator:
Thanks for tuning into this week’s episode of True to Form, brought to you by TouchMD, the all-in-one aesthetic technology hub. To learn more about your podcast sponsor, visit touchmd.com. And to learn more about your podcast provider, crystal clear, visit crystalcleardm.com. Also be sure to subscribe to the show on all your favorite music apps, including iTunes, Spotify, SoundCloud, and tune in into stay up to date with the newest episodes. Thank you for listening.
Click HERE to listen to the podcast.
For convenient listening on the go, feel free to subscribe to True to Form on your favorite music apps!
