If you’ve got your medical practice on the Internet, chances are you’ve heard the terms “SEO” and “Search Engine Optimization” thrown around. If you’ve done your homework, you know that SEO determines how current and future patients find you through search engines, and you may also know that if done correctly, SEO can help you rank high in search results.
What you may not know is that the rules of SEO are like the weather here in Orlando, Florida – always changing and highly unpredictable. Understanding how SEO works one year does not necessarily translate to the next. At Crystal Clear Digital Marketing, we can help.
The Phone Book is a Thing of the Past
Traditionally, the best way for people to find your medical practice was through the Yellow Pages. The rules were simple: practices were listed in alphabetical order, and you knew where you stood in the grand scheme of the search process. If you were lucky enough to establish a practice name in the first half of the alphabet, chances are you’d be among the first choices for potential patients.
But in today’s social world, those rules no longer apply. The whole world is on the Internet, and four out of the five top-visited sites are search engines. When it comes to the Social Patient who is searching for services on the Internet, practices that start with X, Y and Z are just as likely to be found as the ones that begin with A, B and C.
What can you do to stay ahead? This is where SEO comes into play, and it’s your medical practice’s new best friend.
An SOS for SEO
If you have already begun to establish your online presence with a website, that’s amazing. When it comes to finding, keeping and serving patients profitably, embracing technology is everything. But your job isn’t done.
Without getting overly technical, SEO is the process of using relevant information such as your location and procedures to direct patients to your website. When patients in your area use Google to search for a procedure that you do, you want your practice to be the first search result. But so does every other practice who does the same procedure in your area.
Not getting ahead in the SEO game can not only hurt where you end up in Google searches, it can bury you so far into the search results that patients don’t see you at all. This is where Crystal Clear comes in. Through building a mobile-responsive, customized website with 100 percent unique content, our SEO specialists will optimize your website so that patients find you every time, all the time.
It’s always a great day at Crystal Clear, and boosting your website with SEO optimization can make it a great day for you and your medical practice as well. Contact us today to get started, we’d love to hear from you!
