Crystal Clear Provides Search Engine Optimization for Medical Spas!
The modern Social Patient uses search engines like Google, Bing, and Yahoo to make most decisions about their healthcare providers. If you are serious about growing your medical spa, a well-formulated search engine optimization plan is the best thing you can do to help make your practice stand out on search engines, grow your brand, and attract new, high-quality clients.
Crystal Clear Digital Marketing brings nearly 20 years of experience in digital marketing to the doctors, aesthetic professionals, plastic surgeons, and other medical practitioners that we serve. If you’d like more information about how we can help bring your medical spa’s digital marketing strategy to the 21st century, contact us today.
What is Search Engine Optimization (SEO)?
Search engine optimization, or SEO, describes the way a website ranks on search engines for specific keywords. In the case of medical spas, these keywords might be related to certain conditions you treat, or the services used to address them. By optimizing your content with these specific keywords, you can help improve your organic search results and generate consistent traffic to your website.
While search engine optimization for medical spas might be an effective long-term way to drive new patients to your website, this traffic usually builds up gradually over time. However, while this traffic may take a bit of time to gain significant traction, it continues to improve even as costs are fixed, making it a low-cost and effective way to maximize your marketing efforts.
What is Search Engine Marketing (SEM)?
Search engine marketing, or SEM, is advertising purchased to help practices rank higher on search engines. This form of marketing can help medical spas quickly achieve a favorable spot on search engines, generating more traffic to their sites. More traffic means more patient conversions, phone calls, form submissions, and ultimately, profit for your practice. While search engine marketing is a successful way to increase your practice’s outreach, it is ultimately only viable as a short-term solution. This is because paid advertising requires practices to pay an ongoing fee to maintain their improved position on search engines; this fee can become costly to keep up with over time.
How can a good SEO and SEM Strategy Benefit your Practice?
When it comes down to it, no successful digital marketing strategy relies exclusively on SEO or SEM techniques — both produce the best results when they are part of an integrated system. While search engine marketing can help get your practice off the ground, search engine optimization is ultimately necessary to ensure the ongoing success of your medical spa.
Search engines have transformed the way people both locate and share information. Bring your practice’s marketing efforts to the 21st century with Crystal Clear’s multifaceted approach to digital marketing that includes search engine optimization for medical spas. Contact us today for more information about how we can grow your practice using our unique, customized approach to digital marketing.