It’s almost hard to remember a time where simply Googling something wasn’t a thing. Have a question about who starred in a certain movie? Google it. Don’t know what kind of gas to put in your car? Google it. Want a good place to eat dinner tonight? Google it.
One of the reasons this phrase has become so ingrained in our lives is because of how important Google has become to us. And more important than just being on Google is where you are ranked within it. Less than 6% of all Google searchers go to the second page for their results, which means that if you’re not on the first page, you might as well be on the last page.
Getting onto the first page of Google doesn’t take luck; it takes strategy. Crystal Clear Digital Marketing knows the ins and outs of search engine optimization for medical spas and can take your business from the bottom of the heap to the top of the pile.
Search Engine Optimization (SEO)
Search engine optimization for medical spas begins with a single word; a keyword to be exact. Your keyword is the thing you want to rank in Google for. One of the first things we teach you about SEO is that you want to rank for one specific word or short phrase. This word should match what people are searching for and is what Google uses to pair the right word with the right people.
SEO happens mostly with your content pages and blogs. We will make sure to include your keyword the optimum amount of times to get the most traction on Google and, most importantly, with your future patients. You just give us the keyword and we’ll take it from there
Search Engine Marketing (SEM)
Often confused with SEO, SEM is paid advertising for search engines and other sites. SEO marketing is great as a long-term marketing solution, but it takes some time to be fully realized. SEM fills in the gap by pushing people to your website who otherwise might not have seen it. SEM is a great way to generate traffic for your site (and your business) while SEO is getting its legs.
SEO and SEM are two great solutions on their own, but only when they’re working together do you really see the power of search engine optimization for your medical spas. Crystal Clear understands the relationship between the two kinds of marketing, and when added to an integrated marketing strategy, become a truly powerful marketing tool.
People are finding information on health and health services more and more. Asking your doctor for the best medical spa in the area has been replaced by firing up Google and searching for specific practices in your area. This is why it’s important to be search engine optimized for the services in which you offer.
Trying to figure out the best search engine optimization practices for your medical spa on your own can be tough. Contact Crystal Clear Digital Media to hear about how we provide an integrated marketing solution to your business. We’ll take care of all SEO and SEM marketing for your website and blog, and ensure that you’ll be the first business on Google’s, and your future patients’, minds.
