Crystal Clear Digital Marketing’s software tools allow you to automate up to 85% of your patient management and marketing tasks. We’ve built this system with medical service providers in mind, especially medspas and wellness centers. One of the most effective features in our system is the membership programs management suite, which allows you to easily create membership packages and market them to your patients.
The goal of any membership program is to increase profits by retaining customers and generating a higher volume of sales to them. Repeat business is the backbone of any membership program. But there are several other benefits that many businesses overlook.
6 Reasons You Should Implement Membership Programs for Your Medspa
1. With Software, It’s Easy
The most classic example of a membership program in its simplest form is the old fashioned punch card. Maybe your local sandwich shop or oil change gave you one hoping you’d come back time and again until you received a free item or service. Of course, medical treatments are a lot more complicated than making a meal.
Fortunately, when you use smart software, it’s almost as easy as making one of those cards. We’ve designed a one-of-a-kind system known as the Social Patient Center, or SPC. This medical spa software makes it easy to connect with customers and offer them meaningful promotions. It’s all part of an approach called Patient Relationship Marketing, or PRM.
Patient Relationship Marketing Systems
The core idea behind PRM is that you put your patients first and develop a strong relationship with them so that they keep coming back. If they feel attached to your practice, they will most likely recommend it to other people through word of mouth. Their devotion leads to more dollars for your business.
Our software is designed with this in mind, and so every feature is geared towards strengthening the relationship you have with your clients. Membership programs are just one of the many ways our software does this. These programs are a way for you to say thank you to loyal clients who keep coming back and bringing you new patients.
Guide Your Promotions
PRM software also gives you business insights that you can use to shape your promotions and special offers. Find out what products and services are selling best and shift your promotions towards those to bring in new clients, or push lesser-known items to existing clients.
The information the system provides will also help you determine how to market items within membership programs. If a service isn’t selling, a steep discount to exclusive members could be just the trick to get people to try it out. Our software makes it easy to find the best way of appealing to your patients.
Easy Communication to Clients
Forget about lengthy email lists or direct mailers. Using our system, you can automate communication by writing a text and having it delivered to any target that meets the parameters that you define. Establish who a certain service is for and our software will let them know about it for you.
You’ll also get engagement reports that tell you how many people saw your message and showed interest. Spend less time in your inbox and spend more time growing your business. For memberships, the system makes it easy to send unique messages to members and keep them in the loop.
2. Memberships Increase Repeat Business
Let’s get into why membership programs work so well for medspas and wellness centers. Repeat business is the goal of any membership program. Also known as loyalty programs, these work with a number of variables that you can learn more about with this comprehensive study.
Essentially, every membership or loyalty program aims to keep customers from shopping elsewhere, while also increasing the volume of purchases from the same individual. Crystal Clear Digital Marketing’s customers have given us great feedback to develop the most effective membership management tools.
Most studies have focused on retail, but obviously the medical field is quite different. What does a good medical membership program require? Targeted advertising is the key ingredient, so we put a lot of thought into it when designing our software.
Target Your Clients With Precision
Our software tracks your clients’ activity with your practice. You’ll have a record of all the services they’ve received and the products they’ve bought. By coupling this data with known industry data points such as the average age a person first undergoes a certain treatment, we can predict which services your clients would be most interested in.
From there you can target them with specific messages offering deals on those services, greatly increasing the chances of securing a sale. You can also identify which services customers tend to get more than once. Botox is a good example, as patients routinely come back to get another round of treatment. Once you identify each customer’s pattern, it’s easy to send them targeted offers.
3. Memberships Entice New Customers
Most businesses think that memberships are only for existing customers. But the reality is quite the opposite! Studies show that 69% of customers are influenced by just the presence of a loyalty program when they compare providers or stores. However, you need to market your program well for this to be effective.
Increasing Incentives to Choose Your Medspa
First, you need to clearly communicate the advantages of signing up for a membership at your medspa. What do customers get when they sign up? What benefits can they expect in the long run? Make these the focal point of your marketing strategy.
You’ll also need to decide if the program itself is going to be free or a paid membership. Free memberships are convenient, but you’ll typically need to delay rewards so as not to lose a significant amount upfront. That delay can turn off customers who would love some instant gratification.
A good strategy is to offer something to the customer immediately when they sign up for a paid membership. Whether that’s a discount on their first service or a product bundle, you can give the customer the sensation that they’ve already come out ahead on the deal from the first day of their membership. Try to communicate how quickly the membership pays for itself with savings or free products so that the decision to join becomes even easier.
4. Memberships Lead to Positive Reviews
A happy customer in a membership program will have a positive effect on your brand image and reputation. You can encourage them to leave reviews after each visit or service in exchange for further benefits. These reviews add up, and when other people see that one individual has gone to your practice half a dozen times, they are more likely to check it out.
Word of Mouth
Online reviews are important, but the most powerful form of marketing has always been a personal recommendation from a friend. Word of mouth is instantly more impactful because we trust our friends and colleagues. Crystal Clear’s software helps you to boost the chances of getting this valuable free advertising.
You can encourage word of mouth marketing by giving members incentives if they can get someone else to come to your office. Share the discounts with the new customer, perhaps even slashing the price of membership as part of the referral bonus. Referrals really are the lifeblood of a successful medspa or wellness center.
Referral Tracking Is Easy With PRM
We make it easy to track referral bonuses and identify your best influencer clients through our PRM software. When you register a new client in the system, you can link them to an existing client, and referral bonuses will be automatically applied based on the rules you determined. You can even set up instant communications to the referrer so they know that they’ve received a reward for their help.
5. Memberships Help You Fine Tune Your Business
Part of a healthy patient relationship is learning from the patient to improve your practice. Memberships create better bonds between customers and companies, which provides you with unique opportunities to reach out and get feedback from members. You can make your members feel like a part of the business when you involve them in decision making and give them opportunities to provide input.
Feedback From Memberships
Members-only surveys allow you to adjust the quality of the membership program itself. Encourage clients to have follow-up interviews with your staff to get more information about their experiences. Offer additional bonuses for those who take the time out of their day to help your business improve.
Before you make major decisions like opening another office or adding a new service, reach out to your members and give them an opportunity to make their voices heard. This turns customers into stakeholders. It also ensures that you’re getting feedback from the people who know your business best.
6. Memberships Provide Creative Sales Opportunities
Besides getting good feedback from customers, membership programs give you unique opportunities to market other products and services to your members. You can test out new services or products by marketing them to members only, creating the sensation of being VIPs. You can even get your members involved in your marketing strategies by incorporating them into social media.
These are just a few creative ideas you can implement when you have a membership program. The possibilities truly are limitless.
Priority Consultations
An extra hour before or after the normal operating hours could be your members-only time for more private consultations. You can also offer priority consultations to members, making sure they get into the door whenever they want.
Product Sales
Early access to new products is a great way to encourage members to keep coming back. You can also get them to recommend products that they use for sale in your medspa. Offer special discounts to members and encourage them to review your latest line of products.
Social Media
Your business needs to leverage social media to maintain visibility and credibility. Connect with members by creating special social media accounts just for them. Encourage them to leave posts, reviews, and even live comments on these accounts. You can still curate them and ensure the content is approved by your business.
Creating this private social network can entice people to join the membership. When you post on your regular public account about something that’s going on in the members-only section, you will certainly pique everyone’s interest. No one wants to be left out, so you can expect more people to inquire about your memberships.
Start Managing Memberships Today
All of the strategies that we’ve mentioned here become much easier when you have access to a powerful platform. Patient relationship management is easy when you have the right tools. Call Crystal Clear Digital Marketing today to find out how we can take your practice to new heights with our industry-leading software.
