If you are running a medical spa, it’s important to make sure that you are accessing the widest audience possible. This will help you gain a steady level of patients who will be visiting your practice and helping you maintain profitability. It will also ensure that you are staying on track when competing against another med spa. There are various forms of promotion and medical spa marketing, but digital marketing is an essential part of any campaign in the medical industry.
What is Digital Marketing?
Digital marketing refers to any form of promotion online. This is the first thing you need to be aware of about this tool. Digital marketing isn’t just one concept. Instead, it’s an umbrella term that includes a variety of different tools and tactics such as:
• Social media
• Web design
• Content marketing
Most of the content that you see online can be viewed through the angle of digital marketing. While it is possible to run digital marketing campaigns yourself, typically, it will be necessary and indeed useful to work with experts. Alternatively, you can also rely on software to improve how effective a digital marketing strategy is going to be.
The main areas of your digital marketing campaign will be your website, your social media profiles and your local business profile. It’s likely that you will have a set range of how far you can reach potential customers. This could be anything from thirty to one hundred miles. Most people will view your company as a local service business, and this means that local SEO, another form of digital marketing, can be beneficial.
However, you shouldn’t rule out the other forms of digital marketing either. These can be just as beneficial and may help you expand your reach.
Why is It Effective?
It’s important to note that 97% of online interactions today begin with a search online. How people search is forever changing, and voice recognition software has certainly disrupted the process. But people are still using keywords and asking questions. Gone are the days of the phonebook or listening to radio advertisements. This ultimately means that digital marketing is now the most effective and efficient way to reach an audience, particularly if you’re hoping to attract thousands of new patients at the same time.
This is especially true when you consider how much time people are spending online these days. It’s not uncommon for a person to spend, on average, ten hours staring at a screen each day. That is particularly true for millennials, and these individuals are going to be a key target audience for your medical business. They are constantly on their phones or staring at their laptop screens. Digital marketing is once again providing you with the greatest potential to reach these individuals.
Don’t forget, it’s not just about searches either. You need to think about engagement. It’s important that you consider how to engage and interact with your patient base. More customers and patients than ever are admitting that when they choose a business or service, they want to interact and engage with that company. They want to make sure that they can connect on a more personal level. That’s where social media becomes a vital tool. With social media and even email marketing, you can engage with your audience and make sure that they can connect to your business. You can also guarantee that you don’t need to worry about patients thinking you don’t care about them.
This will also help when you are completing follow-ups and working to build long-lasting relationships with your patients and customers. It’s easy to stay in touch and ensure that they don’t forget to book a follow-up appointment or complete their treatment.
Why is It Crucial for a Medical Spa Marketing Campaign?
Digital marketing is specifically useful and indeed vital for a medical spa marketing campaign, and there are a few reasons for this. When you run a medical spa, you should be aware that people who choose to use your services are dealing with a problem. The problem in question could be anything. They might be experiencing chronic pain, or they could be unhappy with signs of aging.
For now, the problem they are facing doesn’t matter. It’s how they look for a solution that we need to think about. It’s likely that they won’t turn to your business directly. Instead, a massive 61% of individuals will look online for medical information. They will be asking questions about their symptoms and trying to find both a cause and a solution to their problem. With medical spa marketing online, you can make sure that you are offering this solution. You can guarantee that you will be able to provide them with the answer they need without being too direct. Specifically, we’re talking about content marketing. Content marketing can be used to ensure that you offer patients useful and valuable advice.
By doing this, you will also be impacting SEO and improving your ranking. Google decides what businesses rank higher, and with the right digital marketing campaign, you can provide exactly what it wants. Ranking higher ensures that you are going to be seen by a wider audience, so it’s a self-fulfilling process. By completing one tactic, you will be making improvements on another level of your campaign. This is one of the ways that digital marketing can be used to reach new patients for your business. It’s not the only way, though.
You can also use digital marketing to get more reviews. About 85% of people will look at online reviews before they decide to use a product or buy a service. This does include a medical solution, so before patients sign up for your medical spa treatment, there’s a good chance that they are checking reviews.
The good news is that digital marketing can help you claim those reviews. For instance, you can use email marketing to connect with patients and ensure that they are providing positive comments. You might be worried about requesting reviews and getting negative feedback. However, this can also be beneficial. It can ensure that you know how to make the right improvements. Remember, a few mixed reviews are better than no reviews at all. Zero reviews suggest a serious issue with your business that you need to manage.
Then, there’s the business website. This should be the online home hub of your medical spa practice. It ensures that there is a place online that customers can use to find more information about your business. This can also be used to provide fresh, appealing content that could be beneficial and useful to them as well. It’s important that your website has a fantastic design and reaches a high standard to ensure that you get the most benefits here.
Supporting Existing Patients
Of course, digital marketing can also be used to reach and improve connections with patients that have already used your services. We’ve already mentioned a few of the possibilities here, but there are several more to consider.
For instance, you can think about using software to check references and mentions of your business brand online. This will ensure that you are able to find out whether there are any issues brewing beneath the service. You will be able to target the negative reactions and opinions of your business. This will then ensure that you can show other potential patients that you care while solving the problem that an existing patient had at the same time.
You can also make sure that you are continuing to provide value to existing patients after they have completed your services. Again, we are thinking about content where you can offer advice and information on a problem that they are facing. Remember, patients want more from the medical solutions and services that they choose. They are no longer happy or content with one-off care treatments. They want to form long-lasting relationships, and medical spa marketing online is a great way to do this. You will also be able to remind them that your business exists and that it can provide the solutions that they need for their problems.
Yet another benefit is the check-up whereby you will be able to make sure that you are keeping track of patients. Stay in contact in a way that isn’t nearly as intrusive as calling them at home or asking them to come back for another appointment. Instead, you can be less direct and see more success here. You will be able to convince patients to come back on their own terms by showing that you can deliver further support and treatment options that they may require.
Digital marketing is a must when running any type of business, and it can help your medical spa gain new patients and keep existing patients loyal to your business. At Crystal Clear Digital Marketing, we are passionate about helping our clients find, serve and keep more patients profitably. To learn more information, contact us today and speak with one of our friendly team members. We look forward to hearing from you!