Last week, I wrote about the increasingly important role that video plays in the world of the social patient. This week, I want to share some additional information that will demonstrate how professionally-produced and optimized video can help you find, serve and keep social patients more easily and profitably.
As I noted last week, millions upon millions of Americans are uploading billions of hours of video from YouTube, Facebook, and various other websites. Not surprisingly, more than half of marketing professionals worldwide cite video as the content with the best ROI.
We at Crystal Clear DM agree: If you want to give your practice a competitive edge, you need to start thinking in pictures. Moving pictures.
What’s more, not just any content will do. While we all hope to make a home-made video that goes viral, for the average practice, professionally-produced video usually offers the best value. According to COMSCORE, professionally-produced video that is optimized for eCommerce outperforms user-generated video (UGC video) by almost 30 percent. That’s not chump change.
Why is professionally-produced video so powerful? Not only can it achieve a lot that straight text and pictures simply can’t, it also adds benefits that amateur video usually can’t match. Professionally-produced video does this by:
- Positioning you as an expert
- Allowing you to connect and build trust with patients and potential patients
- Enabling you to answer detailed questions, not just through language but through visuals
- Improving user experience by providing content in a preferred form
- Making your website overall a better site to stay on (also known as creating “stickiness”)
- Increasing conversions and ROI.
- Enhancing Video Search Engine Optimization (VSEO)
So what’s stopping most practices from using video? We suspect the answer is the same for physician practices as it is for many others; according to E-Marketer, 43 percent of marketers cite the lack of available video content as the main reason they are not using video in e-mail campaigns, making it the top barrier to the practice.
We suspect the same to be true across the board, and especially for busy physician practices. That’s where we come in. We can make your practice a sharp, professional video. We will employ all of the tricks of optimization that we know to help the right patients find that video – and you – and your practice.
So please don’t hesitate. Pick up the phone, fill out the form, and contact us NOW. We will build a digital marketing system, complete with video that will build and sustain your practice.
