Digital marketing is a necessity in today’s world. Whether through their phone or computer, people get their information about everything from the news to items they want to purchase through some digital medium. Success in any business today requires a marketing plan that reflects this way of life. Medical digital marketing is no exception. If you want to see your practice grow and thrive, you’ll need to be familiar with the world of digital marketing.
What is Digital Marketing?
Digital marketing is conducted via technology like the internet, mobile phones, display advertising, and any other digital medium. Many businesses know that digital marketing could be hugely beneficial but are intimidated by what sounds like a complex process suited only those who are technologically inclined.
At Crystal Clear Digital Marketing, we do the work for you. Your patients are “socially connected,” and a strong online presence is critical for maximizing your success. We’re 100% committed to being your best digital marketing partner ever and creating a strategy for you that brings you the most patients.
The impact of successful medical digital marketing can be huge. It can bring a whole new set of people to your practice and increase loyalty among current patients. There are many elements of a successful medical digital marketing plan, but at Crystal Clear, we’re well-versed in every single one of them.
The first and most critical element of any digital marketing strategy is a working website. This is as true for medical practices as it is for any business. A strong, sleek design that attracts readers is important. It has to look good on both a computer screen and a mobile screen. It has to be responsive and easy to navigate. Does it flow well? Will a user know where to click to find what they’re looking for? Do you have all the basic information every website needs?
Attracting people to your website is one consideration of a digital marketing strategy, but it must also be as user-friendly as possible in order to keep people on your page once they find it. Too many have put together a beautiful website but have seen little or no results for all their time, effort, and money. That’s likely because they have overlooked one of the five central elements of marketing a website: social media, email marketing, relatable content, blogging, and search engine optimization (SEO). Ignore or fail to implement any one of these elements and you’ll see disappointing results.
Social Media
Social media is a necessity if you’re looking to drive more traffic to your site. People communicate through platforms like Facebook, LinkedIn, Twitter, and Pinterest. You need to be part of those conversations. With the right social media strategy, you can build brand awareness with a large and diverse audience and engage with patients in a way that builds loyalty. It’s a fantastic way to attract new patients and retain existing ones.
Facebook is almost two billion users strong and must be part of any medical digital marketing strategy. It’s a great place to provide updates, news, and links to your website. The ability for readers to leave comments on your posts is another excellent opportunity to lay the groundwork for a relationship with new clients. With so many people spending so much time on Facebook every day, it’s an outstanding opportunity for reaching a large audience.
Twitter can be a highly successful method of driving traffic to your site. People use Twitter differently than they use Facebook, meaning your marketing strategy should adjust accordingly. The key here is a great tagline and an eye-catching image. Grab their attention with the right tweet, and they’ll want to learn more about what you can do for them.
LinkedIn is often thought of as a place to find work, but it has become much more than that. It’s where professionals go to build a network or strengthen their brand. A strong presence on LinkedIn is important to establishing a professional reputation for your practice.
Most people don’t think of Pinterest when they think about building an online presence for their business, but it’s a surprisingly powerful tool. People who read about a product on Pinterest are more likely to become customers. Position yourself correctly in the Pinterest world, and potential patients will come knocking on your door.
The experts at Crystal Clear know the elements of success for each social media platform. We can help you create and implement a strategy for each of them that will draw people to your website and help you build your business.
Email Marketing
Email marketing is effective when it comes to interacting with both prospective clients and existing ones. Newsletters and similar content educate potential patients. Your emails are a fantastic way to show them your expertise; share your medical or wellness knowledge with them. Tell them about your most popular programs or procedures. Establish yourself as an expert–their go-to person for the field in which you work. Do that, and they’ll come to you when they need the service you offer.
For existing patients, emails build on a relationship you’ve already begun. Send reminders about appointments, details about how to prepare for an appointment, birthday wishes, information about a new person on your team, or personalized emails that serve as follow-ups to make sure your client is happy after an appointment. Newsletters and notices about sales are great for existing customers too. You want to build a relationship with them, create a bond, and express your interest in their care and wellbeing.
Content
When it comes to building a successful website, content is king. When a potential client comes to your page, they have to see something that really resonates with them. They have to look at your page and think, “This is where I need to be.” You need to capture their attention and keep them engaged with content that’s well written and original. Crystal Clear knows the kind of content that does this for medical practices. We understand the need to have content that informs and educates but isn’t too technical or full of jargon that won’t be understood by readers. We’ll help you create content that reflects your voice and brand–content that entertains, informs, and engages. We’re experts in things like keyword utilization and search engine ranking, and we’ll put that expertise to work for you.
While we’re talking about content, we have to talk about blogging. An active blog is a powerful tool for any website, medical practices included. For one, lots of content on your site helps its search engine rankings. When someone searches your specialty, a site with lots of content will show up closer to the top of their list of results than a site with little content. But that isn’t enough. The content also has to be original. Google’s algorithms for determining the order in which websites appear on a search results page is complicated and includes things they see as indicators of high-quality content. Original content is one of those indicators.
Search Engine Optimization
When we talk about where your website shows up on a search page, we’re talking about search engine optimization (SEO), a critical factor in a successful online presence. You can pay to have your page show up at the top of a results page. But that gets expensive quickly, and it isn’t necessary if you have a solid SEO strategy. Everything you post to your site needs to be optimized for search engines.
Bottom line–the right medical digital marketing strategy can and will increase the number of patients coming through the door. Done right, it will build your brand and establish you and your practice as experts in your field. Your name will come to mind when people start thinking about treatment in your field of specialty because you have demonstrated your depth of knowledge and built a reputation for yourself. It will help you retain current patients by building on existing relationships with them and strengthening their bond with you.
At Crystal Clear, we are committed to serving you and creating amazing results for you. Here are just a few of the benefits you can expect when you work with us:
- Top notch technology
- Outstanding customer service
- Effective, efficient search engine strategies and implementations
- Social media, blog, and website content designed to attract and engage readers and maximize SEO
- Automated email marketing
- Reports you’ve always dreamed of
We love what we do at Crystal Clear Digital Marketing, and we want to help you grow your practice with a medical digital marketing strategy we’ll both be proud of. Contact us today to find out how we can help you.
