If you have a pulse, you have definitely heard of Facebook. More likely you have your own Facebook account, or someone you know has one and is totally addicted to posting and reading everyone’s wall. It is fascinating to me how much Facebook has changed since its early inception in 2004.
Think about it. Facebook has only been around for 10 years, and it is literally one of the most successful forms of media to ever grab the masses. According to its own newsroom, Facebook’s mission statement reads:
“Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”
The statistics are also mind blowing.
- 829 million daily active users on average in June 2014
- 654 million mobile daily active users on average in June 2014
- 1.32 billion monthly active users as of June 30, 2014
- 1.07 billion mobile monthly active users as of June 30, 2014
Pew research published this chart on social media in general in America. The numbers are staggering!
Do you think it’s safe to say that a large percentage of your existing and future patients are probably using social media?
Do you think it’s important for you and your practice to embrace and not disgrace this ever-increasing trend of connectivity?
When it comes to social media for doctors and medical practices, you simply can’t bury your head in the sand and hope it goes away. I love the story of Dr. Thomas Jeneby, who only had 200 Facebook fans in 2010. He knew he needed to capture his fair share of the social media tsunami, so he began investing in and building his fan pages and increasing his followers – not just on Facebook but Twitter and now even Google+ and LinkedIn.
What are his results?
Dr. Jeneby now has more than 30,000 followers across all of his social media channels. Not only that, he also generates more than 1,000 sessions per month to his drjenebyplasticsurgery.com site specifically from his Facebook posts, Twitter feed and other social media channels. That represents more sessions just from social media than most practices get from all their efforts online. What is even more amazing is that he even gets direct inquiries on his services and procedure directly through the messaging features within these social media sites.
Bottom line – Dr. Jeneby has figured out a way to engage and convert his social media connections into patients and practice growth. You can too!
But how can you start? Simple, give Crystal Clear Digital Marketing a call or email, and we will schedule your free complimentary digital health evaluation for your practice. Before you know it, you will not only understand Digital Marketing but you will tangibly and monetarily feel the power of it.