If there’s a lesson to be learned from the HBO series A Game of Thrones, it’s that things fall apart when the family gets split up and can’t adequately communicate. Kind of like most digital marketing systems . . . but I digress.
Consider the poor Starks.
After Eddard’s brutal execution, his wife and children are scattered to the four winds of Westeros. Disguised as boy, Arya escapes King’s landing, barely managing to survive undetected. Her sister Sansa remains, hostage to the Lannisters and their sadistic boy king.
In the meantime, eldest Robb is declared king of the North, and begins fighting to save his family and his lands. To help him and possibly save her daughters in the process, mother Catelyn wanders a war-ravaged country, using her diplomatic skills at every turn.
The two youngest Starks, Bran and Rickon, remain at Winterfell, until another “member” of the family brutally betrays their trust . . . and all this time, poor half-brother Jon Snow is stuck on the Wall, unable to help anyone in his family.
By season three, the situation goes from worse to worst. Remember the Red Wedding anyone?
So what does this have to do with digital marketing systems, you ask? Before you get too impatient, let me assure you: Everything.
A Game of Thrones reminds us in brutal terms what can happen to a health practice when the digital marketing tools can’t or don’t work together to keep their competitors at bay.
When the digital tools get split up, they can’t communicate. They unwittingly work against each other (remember Robb’s Ill-fated choice of a bride?). They fail to seize opportunities. They miss signs of danger. All of this happens because they’re scattered and uncoordinated and thus under constant duress.
I hate to tell you, but the same thing happens when your digital marketing tools don’t communicate or work together. Such as . . . when your blog isn’t working with your SEO plan. When your patients get different information from your Website than your e-newsletter. When nobody can read your Website on their I-Phone. The list goes on and on . . . and it puts your practice at risk.
There’s always been a Stark in Winterfell, George RR Martin likes to say, but by the end of season two the place has been burned to the ground. Don’t let the equivalent happen to your practice by ignoring the realities of modern-day digital marketing. Let us help.
Let us build a coherent , coordinated digital marketing system for you. Make sure your digital tools talk to one another. Create a SYSTEM that is seamless and thus invulnerable to the competition. Call us. Email us. We’ll make sure that the Lannisters never bring you down. We’ll make sure you rule your Westeros.
