In today’s world, your plastic surgery practice’s digital presence is often the first way potential patients will interact with your office. It is more crucial now than ever that you have a website able to convert visitors into actual patients. Superior website design can make all the difference in attracting and retaining patients to your plastic surgery practice.
Digital marketing is the most cost-effective way to make sure your practice is reaching its target audience, but only if it’s done properly. It starts with a website designed to rank high in search results, give legitimacy and warmth to your practice and help patients learn more about what services you provide.
If you are considering designing a new website for your plastic surgery practice or are thinking about upgrading your current one, consider the following vital information on how to make sure that your website is effective. As you will see, it takes much more than just a pretty design to make your investment in website design worthwhile.
- Your Website Needs to be Compatible with All Devices
It is no longer simply enough to have a website that can be found by searching Google on a computer. As of 2016, there are more than 1.2 billion smartphone devices and tablets around the world, and more people are using them to search the internet than a traditional computer. This means that if your website doesn’t work on those devices, you’re missing out on a significant portion of potential patients.
When choosing a firm to handle your website design needs, make sure that they are capable of making it work on all mobile devices. Although many digital firms claim to understand the nuances of mobile accessibility, not all of them have proven experience in making that happen for their clients. At Crystal Clear Digital Marketing, we can make sure that your website is fully functional on all relevant devices. We understand that it is critical that your website reaches as wide an audience as possible and work diligently to make sure that your website is fully accessible.
- Local Presence Matters
The most important people to attract are the locals who will come into your office. Google takes into consideration someone’s location when they’re conducting a search, so focusing your website on where you live is more important than ever.
Generic descriptions and cookie-cutter text will not get you in front of your target audience, or compel your visitors to schedule an appointment at your office. You need to add targeted, local words and phrases to put your website in front of the eyes that matter most.
- Give Patients Something to Look At
For patients to fully appreciate the services and quality offered by your plastic surgery practice, they need to be able to look at something. Adding a brand’s logo at the top of the page, including the image of a machine or putting in before and after photos allow your potential patients to recognize your expertise.
Having a visually stimulating website goes beyond the images on the page. Breaking up paragraphs into easy-to-read sections, using proper headings to add focus to a paragraph’s subject and using bulleted lists all have a big impact on the user’s experience.
Not only that, but Google recognizes images, headings and lists are key markers for important pages. Potential patients find the pages easier to read, and Google deems them more important and places them higher in its rankings.
- Prioritize the End User Experience
Even the most beautiful website design is useless if it does not give the user what he or she wants in the end. The more convenient your website is for potential patients to schedule an appointment and find information about your office location, the more likely they are to go through with booking a consultation.
When Crystal Clear designs your website, we make sure it’s clean and easy to navigate. Menu options are easy to see, contact information is front and center and links to all your relevant pages follow a logical path. The worst thing a user can do is get lost on your website; we work hard to make sure this never happens to your practice.
- Social Media Makes a Difference
Any effective website design for a plastic surgery practice will complement that practice’s current social media presence. The content posted on your site should be easily shareable to social media and provide opportunities for visitors to connect with your practice over social media. This is a great way to connect with your potential patients before they even pick up the phone. It is also a lucrative opportunity for current patients to refer friends or family members to your practice by being able to easily find you on social media.
Proper social media marketing isn’t just memes and emojis; it’s using your social media sites to display your practice’s personality. We will share new pages and treatments with your followers as well as stay in-the-know on the latest technological breakthroughs regarding the aesthetic industry. Don’t be surprised if future patients know everything about your business before they even step through the door!
- Constant Content is Necessary
The world is always changing, and your website should change along with it. You shouldn’t be content with writing a page or a blog post and ignoring it for the rest of time. Google pays attention to websites that constantly update their pages and deliver the latest information to its readers; your website should be no different.
A primary focus of your marketing strategy is your company blog. Your blog provides a portal for you to talk about why certain procedures are needed or give you the chance to discuss the latest breaking news in the medical industry. It’s also important to update your content pages as well. Having a constant flow of content will help your website stick out from the crowd.
- Keeping Up with Your Website Requires Significant Time
Your sole focus should be on treating your patients, that’s why it’s unrealistic to expect that you will have the time available to produce content for your website on a frequent basis. This is where a trusted digital marketing agency trained in website design comes in. We will make sure your content is fresh and meaningful for both Google and your future patients. The expert website design team at Crystal Clear can ensure that your website gets the time and the attention required to make it stand out from your competitors.
- Quality Website Design Services for Your Plastic Surgery Practice
When it comes to elevating the status of your practice and projecting the best image possible for your patients, you should not trust just any website design firm to handle your practice’s first impression. You also should be cautious of using any website design firm that does not have a strong portfolio of work in your specific field. Instead, you should find a digital marketing and website design firm that has a proven track record of actual results for their clients in the medical industry.
This is what sets the expert team at Crystal Clear apart from the rest. We have some of the top website design experts and digital marketing strategists in the industry, which is why so many medical practices rely on our services to take their practice to the next level. We understand your business and how to attract patients to your practice.
If you have any questions about website design for your plastic surgery website or the other digital marketing services we provide at Crystal Clear, please call us at 888-611-8279. You can also reach us by email at sales@crystalcleardm.com. We are standing by to answer any questions about how the website design experts at Crystal Clear can make your plastic surgery practice launch to the next level of success.
