Crystal Clear Digital Marketing understands the value of using search engine optimization to enhance plastic surgeon marketing tactics. In fact, we see an effective SEO strategy as the perfect approach to deliver real website growth. More traffic means greater business potential.
Are you struggling to improve the level of effectiveness of your marketing strategy? Instead of watching your business deteriorate, consider search engine optimization for lead generation purposes. Search traffic is more targeted than any other method. Searches usually seek plastic surgeons intending to get treated, so it’s very effective and worth pursuing.
6 SEO Steps to Dominate Plastic Surgeon Marketing in 2020
SEO-derived website traffic will transform your practice by bringing highly targeted and eager patients into your office via consultation. But just launching a website doesn’t guarantee targeted visitors. Without proper SEO, your site will stagnate and fail to function as the traffic and patient-generating marketing tool it deserves to be.
Step #1: Develop a List of Targeted Keyword Phrases
Keywords are the lifeblood of effective search engine optimization strategies. This makes keyword research critical to success, and it’s the reason SEO can’t begin until taking this crucial first step.
Once this list is generated, you can begin performing other search engine optimization tactics, including on-page SEO optimization, backlink building, content design optimization, and other strategies. It may seem difficult, but it’s easier to find keyword phrases than you think. Some keyword research strategies to consider include:
Keyword Research Using Google Suggest
Using Google Suggest is an effective way to discover targeted customer keywords with little difficulty. Go to the Google search engine and begin typing a keyword related to your plastic surgeon practice into the search box.
As an example, if you have a plastic surgery practice in San Antonio, TX, you’d type in phrases like the following options:
- plastic surgeon San Antonio
- plastic surgery San Antonio
- San Antonio plastic surgery
- San Antonio plastic surgeon
Typical Google Suggest Results
To get the desired results, type each phrase into Google individually. As you type each keyword phrase, Google will automatically suggest other keywords that users search for around this topic. Sometimes the suggestions make perfect sense and other times they aren’t as targeted as expected.
Using Google Suggest while searching “San Antonio plastic surgeon” provides the following results:
- San Antonio plastic surgeons
- San Antonio plastic surgeons reviews
- San Antonio plastic surgeons breast augmentation
- San Antonio plastic surgeons tummy tuck
- San Antonio plastic surgeons board-certified
- San Antonio plastic surgery
- San Antonio plastic surgery center
- San Antonio plastic surgery Institute
Determining Keyword Phrase Search Volume
With long-tail keyword phrases, some keywords will provide more traffic than others. Determine the amount of traffic each keyword delivers by using SEMrush or Ubersuggest. While you’re at it, you can use these tools to determine the levels of competition for each phrase and decide whether they’re worth your time and money. Sometimes there is more value in ranking highly for just one or two targeted keyword phrases than ranking lower on multiple more general phrases.
Step #2: Analyzing the First Page of Google Search Results
You’ve discovered a handful of targeted keyword phrases at this stage of your SEO strategy. Now it’s time to discern how these keywords are already performing by analyzing the search results. Pick one of your keywords and type it into Google to bring up the results. Do you see any patterns? Does anything stand out about the results? This information is critical to help you outrank the competition.
Analyzing First Page Results for Keyword Phrase “San Antonio Plastic Surgeon”
After searching the keyword phrase San Antonio plastic surgeon, we discover that Google Places results dominate the top of the page. Creating a Google My Business listing will definitely help your practice get noticed. But the search results below this box tell another story. The top listings are comprised of the following elements:
- Local San Antonio plastic surgeons
- A top 10 Yelp list of cosmetic surgeons in San Antonio
- Paid ads
Step #3: Use Plastic Surgeon Marketing Research Results and Analysis to Your Ultimate Advantage
After you discover the similarities of each search result listing, incorporate these aspects into your website. Cover the topics listed in the results and create webpages and posts like the ones appearing on the first page of Google. By following the leaders, you’ll have an easier time outranking the competition.
Your first choice is to create content similar to your competitors. While this will help you show up on the first page, and is a good first step, it may not really differentiate your practice from your competitors. Doing something new and different will give you an advantage over other plastic surgeons in your practice area.
Try Something New and Different
As an example, let’s say most plastic surgeons in your community share the same basic information on their website. They mention the name of the practice, the services they provide, their hours of operation, and the previous results from past patients. This is great information to have on your site, but you can create better, more helpful content.
How about mixing things up and adding even more content on your homepage? Share videos and written customer testimonials, an attractive infographic, the benefits of specific types of plastic surgery, and more. By going into greater detail and creating longer content, Google will come to love your website and give your practice top preference.
Step #4: Create Content That Naturally Attracts Backlinks
Getting backlinks will seriously help improve rankings in the search engines in 2020. This hasn’t changed in years. Google uses backlinks to judge whether other webmasters find this content valuable. The more websites linking back to your content, the stronger the vote of confidence perceived by the patented Google algorithm.
As a critical ranking factor, it makes sense to create content that people want to link back to and share. You need a hook that will grab attention and help you naturally generate links back to your site just by creating awesome content.
Effective Hooks to Naturally Generate Backlinks
Some hooks will generate backlinks better than others. According to many successful SEOs, the following hooks do a great job generating natural backlinks:
- Content featuring data and stats
- Attractive images
- Aggregate resource lists
- Free tools
- White papers
- Free programs/courses
Step #5: On-Page SEO
At this stage, focus your plastic surgeon marketing efforts by optimizing your content for targeted keyword phrases. This will appease the search algorithms and make it easier for your website to attain top listings on the Google search engine results pages. Three on-page SEO strategies essential to success at this stage include:
1. Keyword-Rich, Short URLs
The URL of each webpage is of the utmost importance for proper search engine optimization. Many search engine optimization specialists fail to realize this fact. And when they get it wrong they suffer the consequences.
A typical URL might look something like this: https://www. plasticsurgeryexpress.com/breast-augmentation-surgery-by-the-cosmetic-surgeons-at-plastic-surgery-express. An SEO friendly and more effective choice would look like this: https://www. plasticsurgeryexpress.com/breast-augmentation. Do you see the difference? The short and to-the-point URL structure is exactly what Google and the other search engines want.
2. Internal Linking
Internal linking is still effective. If certain pages on your website have higher authority than others, internally link the higher authority pages to the pages in need of more authority. This added link juice will help keyword specific pages rank higher in the search engine results.
3. Optimizing for Semantic SEO
At Google, they readily share searches related to your keyword phrase at the bottom of the page. Use this information to your advantage by adding these terms to your existing content. You’ll rank higher for more keywords related to your practice. This is effective plastic surgeon marketing 101, so use it to your benefit.
Step #6: Perform Design Optimization to Make Your Content Look Amazing
Do you know the most underrated part of search engine optimization? It’s page design optimization. So many SEOs neglect to make their webpages simply look pretty. Content design is vital to attracting and keeping visitors, and the search engines know this.
While beautifying your content requires additional time, money, and attention, it doesn’t have to cost a small fortune. You can improve visualization by adding the following elements to your content:
- Charts and graphs
- Attractive pictures and screenshots
- Blog post banners
Improve Your Plastic Surgeon Marketing With SEO
Unlike most other forms of advertising, SEO is inexpensive, strategic, and easy to implement. Even better, it brings targeted searchers seeking information to your website as opposed to other forms of invasive advertising. These people are researching plastic surgeons, and it’s great that they found you at the top of the results.
Crystal Clear Digital Marketing wants to help your plastic surgery practice dominate Google by ranking for targeted keyword phrases. We deliver strategic results for our clients that boost their bottom line through new patient acquisition. Contact Crystal Clear Marketing today to find out how we can help you take over the local search listings in your community.