Want to know what it takes to get your practice to the top of its digital game? This week, as the film version of Jersey Boys opens across the nation, we suggest you start by taking a closer look at how the Four Seasons came to dominate the charts.
In the words of long-time fan, Billy Joel, the answer is straightforward and yet complex: “The Four Seasons had wonderful chord progressions, beautiful writing, terrific production, fantastic harmony, records that really spoke to us.”
I wish that every physician, cosmetic dentist, plastic surgeon, cosmetic dermatologist and alternative medicine specialist could take a long, hard look at this list. Not to copy it, but just to notice all of the different elements that drove the band’s success.
The pop music juggernaut we know as the Four Seasons wasn’t just about the lyrics, or the harmonies, or even Frankie Valli’s famous three-octave range. It wasn’t about the production, the connection to the audience or even the actual music.
The Four Season’s success came from ALL OF THE ABOVE.
The same thing could be said about digital marketing. Want your cosmetic dental practice to dominate? Hungering for your cosmetic dermatology practice to wipe the competition off the map? Working endless hours to get a Medispa off the ground?
If any of the above describes your situation, you need a variety of digital tools to achieve your aims. What’s more, these tools will need to work together, harmonizing as seamlessly as the Jersey Boys themselves.
And what are these elements? We’ve said it before but we’ll say it again. Your practice needs a total digital platform that includes:
- A responsive website that works on every screen size, from desktop to laptop to tablet to mobile phone.
- Search Engine Optimization
- Blogging
- Social Media
- Engaging and unique content for all of the above
- E-mail and mobile marketing
- Visuals, including video
- And last but not least, metrics for measuring the impact of every tool I just mentioned.
Sounds like a lot? Not for us. We at Crystal Clear create blended digital strategies for physician clients every day. We’re taking these practices to a new, digital level – to the top of the Internet charts if you will, better known as Google.
Let us do the same for you, so you can focus on what you do best – taking care of patients. Call us. Write us. Don’t delay.
