When it comes to providing treatments and services at your medical practice, you know you’re the best. But how do you make sure that your current and future patients know? Through having reviews on your website. On-site reviews are one of the best ways to build your reputation, and they are often under-utilized by many medical practitioners.
In this day and age, anyone can set up a website and proclaim to be the best. For Social Patients who are navigating the Internet in search of services, it can be difficult to filter out the legitimate medical practices from the ones that don’t care as much about their experience. At Crystal Clear, we set you up for success with a custom-built medical practice website, 100 percent unique content, a social media presence across four different platforms, and a digital marketing strategy that will make your competitors jealous. As leaders in the industry, we’ve seen what works and what doesn’t on medical practice websites, and if you don’t already prominently feature patient reviews on your site, you’re missing out.
Make Your Patients Your Practice Advocates
Medical practice websites are a dime a dozen, but if you take care of your patients and provide high-quality service with a high satisfaction rate, letting your patients do the talking is the best way to manage your online reputation. If you build good rapport with your current patients, chances are they won’t have any hesitation if you ask them to write a quick review for you while they’re in the waiting room.
Reviews are One of the Most Impactful Pages for Medical Practices
People Google just about everything these days, but you may be surprised to learn that “reviews” rank especially high on the list of what patients search for when choosing a medical practice in their area. Building out your content pages is important when developing your website, but some pages are more important than others, including the reviews page.
Create Your Authenticity Over Time, Not Overnight
Getting motivated to focus on your reviews page does not mean you should have dozens of them created in the same day, as this can make them appear “staged” and less authentic. A genuinely successful patient reviews page happens gradually, and the patience and diligence you take with the process will only help you in the end. Over the course of the next few months, whenever a patient has something good to say about their treatment experience, ask them to write a review for you. It’s a chance for them to advocate on your behalf and another feather in your cap for your reviews page.
If you’re already a part of the Crystal Clear family, don’t worry – we’re already working hard to help you build out this vital part of your medical practice website. If you’re ready to build your online presence contact us today to get started on your digital marketing strategy. We look forward to hearing from you!