What’s the difference between opening your medical marketing website on a desktop computer and opening it on a mobile device? A lot! For many plastic surgeons, the ability of patients to navigate their site on smartphones, tablets, and other mobile devices is an afterthought, but not factoring mobile-responsiveness into your digital marketing strategy can lead to opportunities that are lost to your competitors.
Fortunately, there is a simple solution – mobile marketing for plastic surgeons at Crystal Clear. With over 16 years in the industry, we can not only build you a custom medical marketing website and strengthen your online presence, but we can also ensure that your practice and your brand are successfully marketed across all devices.
Why Mobile Marketing for Plastic Surgeons Matters
If you’re still not convinced, consider these recent statistics on mobile usage in the United States:
- Over 64 percent of adults are actively using mobile devices
- The average time spent searching for services and treatments on mobile devices is nearly six hours a day, and with mobile marketing for plastic surgeons, that chunk of time could be spent on your practice’s site reading your content.
- Let’s face it – with a wealth of information constantly at our fingertips, we are constantly distracted. A site that is not mobile-responsive will not be as easy to navigate, and rather than spend the extra time zooming the screen in and out and hunting and pecking for what they want, today’s Social Patient will simply move on to the next search result, which may be your top competitor.
So, What’s the Biggest Secret about Mobile Marketing for Plastic Surgeons?
Why take the time to implement mobile marketing into your practice’s blended digital marketing strategy at Crystal Clear? Here’s the secret: Google has its own mobile optimization guidelines and may actually lower your rankings if your site does not have a responsive design. It is the belief of Google’s developers that “mobile is changing the world,” and they have configured their guidelines to reward those who implement mobile marketing.
Why Choose Mobile Marketing for Plastic Surgeons at Crystal Clear?
When developing your digital marketing strategy at Crystal Clear, we will encourage you to do three things – do not think in the past, have both feet in the present, and keep your eyes on the future. What we mean by that is this: the world of digital marketing is constantly changing, and what worked in the past does not always carry over. The best way to strengthen your online presence is to adapt to what is working in the short-term and keep your goals for long-term success in mind.
If you are already a member of the Crystal Clear family, you are already experiencing the benefits of a mobile-responsive site. If you haven’t signed up with us yet, great news! It’s never too late to bring your practice and website into the 21st century with mobile marketing for plastic surgeons.
Contact us today to get started. We look forward to hearing from you!
