A few weeks ago, some of you might have caught the story “Lifelogging: The Most Miserable, Self-Aware Thirty Days I Have Ever Spent” on Mashable. In that post, the author describes how he used a handful of apps (including Fitbit, Sleepbot and the I-Phone Reporter) to track and measure his daily experiences.
What did he learn? Manually tracking and integrating different data sets is NOT fun. In fact, it can be pretty miserable. That’s why we at Crystal Clear have built a system that does it for you.
Tracking data and creating metrics can indeed be tedious work, especially if you’re tracking across different programs. What is needed, says the world’s most notorious lifelogger, Nicholas Feltron, is “the right platform for this stuff to be brought together.”
At Crystal Clear DM, that’s what we’ve done for metrics in digital marketing for physician and other health care practices, whether you’re a cosmetic dermatologist or chiropractor or dentist. Thanks to our total platform, we make it possible to manage multiple marketing metrics through one system – without the pain and tedium mentioned above.
In fact, the Crystal Clear Social Patient Center (SPC) was designed specifically with metrics in mind.
What is the SPC? The Social Patient Center is a web-based software system that combines the functionality of Patient Relationship Management (PRM) and Marketing & Education Automation. In other words, the SPC monitors practice activity; tracks all incoming phone calls and patient education automation; automates email marketing, and conducts PRM functions that are focused on growing your practice.
Sounds like a lot, right? But there’s more. One of the most important functions the Social Patient Center can perform is the measurement of all the
above. Here are just some of the metrics the SPC can provide:
- Tracks all opportunities generated by the Crystal Clear system via phone and Virtual Marketing Outreach (VMO)
- Tracks how many emails were sent out and opened
- Tracks your staff’s overall activities
- Attaches the appropriate status to every future and existing patient
- Measures and monitors Search Engine Optimization (SEO) and Search Engine Marketing (SEM) opportunities
- Allows for custom reporting
At Crystal Clear DM, we have built a platform that brings together all of the latest digital marketing technologies – and measures how they perform for your practice. Our platform is on the cutting edge and it will enable you to attract more patients profitably. Contact us and we’ll show you a better way of measuring your results.
