Digital Solutions for Medical Practices
Enacting a digital transformation for your medical practice is about more than building an effective website and marketing funnel. It’s also about understanding why your website is or isn’t effective and determining what you should do to improve its performance. Digital transformation is also about gaining a deeper understanding of your relationships with your patients and prospective patients to market more effectively and provide better service.
At Crystal Clear Digital Marketing, we have created two proprietary solutions to aid the digital transformations of our clients in the medical industry. Those solutions are:
Medical Practice Website Analytics: There are many analytics solutions available to website owners today. If you’re simply looking for an analytics package that can tell you how many visits your website receives each day, Google Analytics is a free solution that provides what you need. If you really want to turbocharge your medical practice’s marketing efforts, though, you need more information. You need to know how your marketing campaigns are performing. You need to identify gaps in your conversion funnels. You need to know how your patients are engaging with your website — and you need to know all of it without spending months learning to program. Our website analytics solution provides exactly what you need. It’s specifically tailored to the needs of the medical industry.
Social Patient Center CRM: If you want your medical practice to serve more patients efficiently and profitably, you need to move past paper and begin storing records digitally. Our CRM for medical practices does far more than helping you keep track of your patients, though — it also tracks leads that you’ve acquired through your website and helps you guide them through the journey toward becoming paying patients. Our CRM also has automated marketing features that help you market your services to existing patients.
Digital Marketing Services for Medical Practices
Multi-channel digital marketing has the potential to bring new patients to your medical practice every day while increasing the revenue that you earn from your existing patients. The problem with digital marketing, though, is that it probably requires more time than you have available. Large medical practices may have full-time personnel dedicated to online marketing. If you do most of your own marketing, though, you probably find it difficult to juggle blog writing, search engine advertising, social media and all of your other marketing channels. Our digital marketing services can help your medical practice market more effectively online — at a surprisingly low cost. These are just a few of the services that we offer:
Search Engine Optimization
The best kind of website traffic is free traffic. Every time a potential patient visits your website through Google’s search results, you have an opportunity to earn a new client without paying anything. We’ll optimize your website to help it rank well for as many keywords as possible.
No amount of search engine optimization can bring a website to the top of Google’s rankings for every desirable keyword — there is too much competition, and Google’s ranking algorithm is too unpredictable. Search engine marketing allows you to get greater exposure by paying for your website to appear at the top of the results for the keywords of your choice. Since you’ll pay only when people click your advertisements, search engine marketing is often highly profitable.
Although you’d like every person who visits your website for the first time to schedule an appointment and become a new patient right away, that won’t always happen. Some people may visit your website while they’re still considering local physicians. Others may visit because they want to browse your informational content. Regardless of a visitor’s immediate intent, though, it may still be possible to capture that person’s contact information and market your practice to him or her. We’ll show you how.
An email is a powerful tool. You can use email marketing to encourage your existing patients to come in for services such as periodic checkups. You can also use email marketing to encourage your leads to become new patients. We’ll set up automated campaigns that do all of the work for you.
Social Media Marketing
Does your medical practice have accounts on social media websites such as Facebook, Twitter and LinkedIn? If you’re not using social media marketing, you’re neglecting an enormous potential source of website traffic and new patients. We’ll show you how to use compelling content to engage your patients on social media. We’ll also show you how to create social media advertising campaigns that generate new business and extend the reach of your content.
If the website for your medical practice has keyword-focused content, search engine optimization can improve the search engine rank of that content. You can’t rank well on search engines, though, if you don’t have content matching the search engine keywords for which you’d like to rank. Our professional writers can create that content for you.
Conversion Funnel Optimization
From finding your website through an advertisement or search results page to eventually becoming a new patient, each person who visits your website takes a slightly different journey. Website analytics can tell you a great deal about the most important touchpoints on the path to becoming a new patient, and we can use that information to improve your website’s conversion rate.
Partner With Crystal Clear Digital Marketing Now
Building a modern website for a medical practice and setting up a multi-channel marketing effort to turn that website into a lead generating machine is not a small task. In fact, you may look at all of the steps involved in digital marketing and conclude that you simply don’t have the time to handle the work yourself. That’s why you need a partner — an agency that prioritizes the needs of your medical practice and understands the unique challenges of marketing medical services online. We would like to be your partner. Contact us today to discuss how we can assist with the digital transformation of your medical practice.