Who can you trust to help you traverse the confusing world of marketing for doctors? Crystal Clear Digital Marketing has over 20 years of experience in all forms of marketing. And we know one thing for sure: the most successful doctors hire one agency to meet all their marketing needs. They don’t hire one company to handle PR, another company for SEO, and a third company for content creation.
Marketing for Doctors: Why Is Your SEO Important?
Navigating Medical SEO Advice Online Is Tricky
The medical profession is rife with tips, tricks, and ideas about marketing for doctors. Sometimes this advice is appropriate, and it helps doctors expand their reach. At other times, it’s convoluted, confusing, and filled with contradictory tactics.
It’s difficult to navigate the plethora of search engine optimization advice online. One marketing expert swears a particular method works wonders for SEO. A moment later you read another tip completely contradicting the previous supposed “SEO expert” advice and suggestions. You need an actual expert on your side. Someone who is committed to your success.
Search Engine Optimization Is Your Website’s Backbone
Maximum Search Engine Visibility
Many doctors don’t know this, but to achieve maximum visibility in the search engines, they must integrate SEO into their entire website. This includes optimizing page titles, heading tags, pictures, link structure, and all other aspects of their website.
Without proper website optimization, search engines–including Google, Yahoo, and Bing–will find it nearly impossible to discover your site. Having an aged website in existence for years doesn’t mean you’ll automatically achieve page-one rankings for your desired keywords.
The Crystal Clear SEO Advantage
Our marketing specialists, copywriters, and graphic designers work closely together with our SEO team to deliver highly optimized, properly formatted website content that attracts the attention of the top search engines. Our content not only ranks well, but it’s also so engaging that potential patients feel confident knowing your practice is the best choice to meet their medical needs.
SEO Is Elite Advertising
The Importance of Medical SEO
Medical practices sometimes misunderstand the true importance of SEO as it pertains to advertising. Proper search engine optimization provides high search engine visibility for medical practices. This is critical when attempting to attract new patients into the fold.
Outranking Competing Medical Practices
Imagine a potential patient typing the name of a competing practice into their favorite search engine. How would you feel if your website showed up at the top of the search engine results page? With the right targeted content, you might convince this person to schedule an appointment with you instead of your competitor.
The Power of #1 Rankings
Better yet, what if a prospective patient types a relevant question about your specialty into Google and your website is the #1 result? They’ll see your website first out of thousands of options. This is authority brand building in action, and it works.
SEO is an elite way to tackle marketing for doctors with impeccable results. When you dominate the search engine results pages, more probable patients will discover your website, you’ll build greater brand trust, and the number of patients you see each day will increase exponentially.
Proper SEO Brings In New Business
Traffic Generation & Credibility
From a statistical standpoint, every website with the #1 search result for a keyword phrase receives the lion’s share of traffic for that search query. It’s natural for search engine users to click the website links near the top of the search engine results pages.
For starters, the top results delivered by Google and other important search engines receive the distinction of being the most credible. Whether this is true is up for debate, but it appears this way in the eyes of the searcher nonetheless.
Strategic Keyword Ranking
Your medical practice needs to show up at the top of the search engines for your targeted keyword phrases. This is crucial for every growing medical practice. Crystal Clear will put your website on the map and help you dominate the search results for the most important keyword phrases in your field.
SEO Creates Brand Awareness
Brand recognition is more important than ever when marketing for the medical industry. As more people discover your website and learn your practice’s name, they’ll instantly recognize your medical brand. Instead of wondering if you’re credible, they’ll identify you as an industry authority. And they’ll feel confident knowing that you are the best doctor to treat their medical conditions or aesthetic concerns.
Through proper search engine optimization, potential patients will get to know your company name whenever they perform a relevant keyword search. This is perfect for doctors because instead of wondering about you, potential patients will already know, like, and trust you before they walk in the door. They’ll see how your website keeps appearing at the top of the search engine results pages and instantly recognize you.
Search Engine Optimization Helps You Get Noticed
How Adults Search for Health Information
When adults use the Internet to search for information about health issues, they look for content about specific treatments and certain diseases. Google says that one out of 20 queries performed in their search engine is about a health-related topic.
How does this help doctors attempting to expand their medical practice? They can use SEO to become the main authority for their target audience. As potential patients search for answers to their medical questions, their website will show up at the top of the search engine results pages with proper SEO.
Becoming an Authoritative Voice
This is effective because the top search results appear to be the most authoritative voices in the industry. Dominating the search results for targeted keyword phrases means you become the authority in your community. It means you’ll generate the bulk of this website traffic, which equates to more patients for your medical practice.
Crystal Clear Digital Marketing will help you dominate the search engine results for the most important keyword phrases related to your practice. With over 20 years of experience in this industry, we’re the top agency to trust to meet all of your marketing needs: including SEO optimization.
SEO Builds Trust With Patients Through Online Education
Education is a major strength of every successful medical practice. Patients have questions that need answers. If your blog or website can successfully answer these questions, you’ll better inform potential patients. Even more importantly, you’ll establish a greater measure of trust as an industry expert.
According to marketing research, when someone feels positive about a medical practice or brand, the odds they’ll schedule an appointment with them increases exponentially.
Providing Answers
When people inquire about a medical condition using the search engines, they’ll often get their answer without seeking medical attention. As you become a reliable resource for those seeking answers, they’ll remember you in the future. When they have a medical problem that requires a doctor, they’ll think of you and call your office to schedule an appointment because they know you’re an expert they can trust to meet their therapeutic needs.
SEO Saves Doctors Money and Time
Advertising options abound in our world of mass advertising outreach. You can advertise your medical practice on billboards, radio stations, TV, and in newspaper advertisements. However, to say most of these options are time-consuming and costly is an understatement.
Search engine optimization is not only cheaper and faster: it’s also likely better because it specifically targets potential patients seeking help or advice about your area of expertise. This makes SEO timesaving, cost-effective, and the perfect choice for doctors looking to put their medical practice on the map.
Medical SEO Improves Marketing ROI
Search engine optimization for doctors and medical practices leads to a higher return on investment. How is this possible? The search engines deliver new patients to the doctor month after month. This not only covers the SEO-related expenses, but it also helps medical professionals generate a handsome surplus in profits.
Search Engine Optimization Equals Profitability
The surplus income generated through SEO makes every medical practice healthy and profitable. The Internet is vast, and billions of people use search engines every day to answer health and wellness related questions.
By appearing on top of the search results, potential patients will easily discover your medical practice. They’ll recognize your expertise and authority in your practice area and feel confident when choosing you as their newest doctor.
Get Seen and Build Your SEO
Marketing often feels like an enigma for many doctors. They’ve spent years earning their college degree and more years honing their craft in medical school. The last thing a doctor wants is to master the art of medical marketing and search engine optimization. They’d rather leave this task to professionals in those fields, instead.
Crystal Clear Digital Marketing is the ideal company to provide marketing and medical SEO services at affordable prices. We charge a fraction of what you’d spend to advertise on the radio, TV, or in print media. Contact Crystal Clear Digital Marketing immediately to discover how we can support your growth and help expand your medical practice.
