As a member of the Crystal Clear family, one of the services we provide for you is a monthly blog, featuring one to four unique posts a month depending on your package. Your blog is specifically tailored to you – your practice, your services, your voice – with one hundred percent unique content that cannot be found anywhere else on the web. The benefits of medical practice blogging are numerous, but clients sometimes wonder why we write their blogs the way we do. Who exactly are they supposed to be reaching, and why?
Patients: Your Ideal Readers
Clinical articles and journals have a place in your life, just not on your blog. Having highly technical content is great for networking with your peers, but blogging these would alienate your most important readers – your patients. At Crystal Clear, we refer to today’s patients as Social Patients because more often than not they take to Google and social media to have their medical questions answered. Social Patients want content that is interesting, engaging, and easy to read, and a scholarly manifesto about the latest advances in laser resurfacing, for example, is not going to make the cut.
Writing for Your Audience
One of the core fundamentals of writing is remembering your audience. Your patients have questions, such as what the benefits are of one treatment over another, whether they are candidates for their desired procedures, and how they can maintain their results once they get home. When these kinds of questions are asked in your office, do you explain the answers using medical lingo that will go way over their heads? Absolutely not; you are an educator as well as a medical practitioner, and you break it down for them like a story, using engaging language and terms that they will understand.
So why not write your blog the same way? A blog that fails to effectively communicate the topic will leave your patients with more questions than answers, which only adds to their confusion. As their trusted medical professional, they look to you with their concerns, and the best way to continue strengthening this relationship is to continue your conversation with them outside of the office with an informative yet casual blog. Having a blog that not only answers their questions but is also easy and enjoyable to read sets you apart from other medical practitioners who don’t understand the benefits of this approach, and it will make you more approachable to your patients.
Not a Words Person? We Can Help!
That being said, writing in this way is not in everyone’s wheelhouse. While we encourage our clients to take an active role in their blogs, it’s okay if the writing portion of it isn’t your thing. At Crystal Clear, we do our homework to generate blogs that are relevant to your practice and area, and your patients will enjoy the convenience of having their questions and concerns answered in a way that is tailored specifically to them.
It’s always a great day at Crystal Clear, and knowing how to effectively reach your patients through engaging, informative blog posts can help make it a great day for you and your practice as well. Contact us today to find out more. We look forward to hearing from you!