As you probably DON’T know, March is National Nutrition Month, according to the Academy of Nutrition and Dietetics. It’s a great time to remind your patients to evaluate their diets. It’s also a great time for YOU to evaluate the digital fare your practice is offering for patient consumption, especially in the brave new world of social patients.
What do I mean? Nobody wants to eat spinach or should eat ice cream every day, correct? Well today’s social patient also wants – correction EXPECTS – to get a varied diet of digital communications in terms of their online consumption.
That means if you’re just reaching out to them through your un-optimized Web site, or through e-newsletters, they won’t be satisfied and will go somewhere else. Today’s social patients expect to feel connected to you through multiple communication modes – Twitter, Facebook, your blog – in addition to more traditional medium. They also expect to be able to fill out forms and hit a button to call you from their I-Phone, I-Pad or desktop.
They want it easy. They want it fast. And they want it to taste good.
I know it sounds like a lot of work, especially since you also would like to help keep them healthy in your communications; fortunately, Crystal Clear DM can be your practice’s own personal digital dietitian and chef.
We can create an integrated digital marketing system that is tailored to the needs of your practice. We can do the heavy lifting across multiple digital modalities. In short, we can help you find, keep and serve more patients, more effectively and – perhaps most importantly to you – more easily.
So call us. Email us. Now. We’ll create a COMPLETE menu that you – and your social patients – will love.
