Imagine how a patient or client would feel if, during an appointment, you didn’t bother to greet them, didn’t ask them about their problem or concern, and didn’t even try to pronounce their name correctly.
Instead, you lunged right for the body part you thought was the problem. What’s more, you did all of the above in your boxers or a thong.
Sounds pretty ridiculous, right? But what if I told you that’s exactly what happens to practices that lack an integrated digital marketing SYSTEM. A true system designed to engage with patients the way they expect to be engaged with in the digital era: Personally.
Appropriately. On topics that are pertinent to their needs – and your practice.
Without a true digital marketing system, your practice has the online presence of, well, an oaf. Throw out Marcus Welby and bring on House. I’m not kidding. Really. If you don’t use integrated digital marketing tools, you’re not regularly greeting and interacting with your patients through social media. You’re not letting them get to know you better through blogs. You’re not understanding what services and / or products they find most appealing. In fact, you may even be bothering them with offers that don’t pertain to them or products they don’t want or need.
In short, you’re not connecting with patients. You’re possibly even alienating them. And you’re sure not helping them get to know and love you any better.
Most pointless of all, you’re just not dressing appropriately, digitally speaking. Instead, you’re driving clients crazy with your Web site, which they simply cannot see or interact with on their smart phones and tablets.
Let me share some news. Patients are tired of squinting, hunting for their glasses, shaking the smart phone or trying to press on links the size of pins. And this one especially hurts us at Crystal Clear Digital Marketing. Because it’s so much easier to fix a Web site than to find a great suit.
At least when you work with
our team.
So please don’t fall into all of the traps I just listed. We know how hard you work to offer high-quality, personalized, compassionate care. Make sure your digital presence reflects this reality. Make sure your digital marketing system has a great bed side manner – just like you.
