As a medical practitioner looking to improve your online presence, you have no doubt received a barrage of information about local SEO, with many so-called experts in the industry predicting doomsday for your practice if you don’t have enough of it. But what is local SEO? How is it different from national SEO? Is it really as important as everyone makes it seem?
SEO can be a confusing sea to navigate, but at Crystal Clear, we’re here to help. We specialize in both local and national SEO, and we’re here every step of the way to help you succeed in your local area and beyond.
What is SEO?
In a nutshell, SEO, or Search Engine Optimization, is what helps your patients find you when they search for services online. This is no longer the old days when businesses were listed in alphabetical order in a Yellow Pages-style book – if you want to be found online, there are more steps you have to take, and both local and national SEO can get you there.
Who Benefits from Local SEO?
Local SEO lets those in your immediate area know that your business has a name, phone number, and physical address, and participating in online directories and Yelp can help make you a contender in online searches. For example, if you are a plumber in our beautiful city of Orlando, Florida, having local SEO will put you in the running when people search for “plumbers in Orlando.” But in terms of reach and effectiveness, local SEO only goes so far. For small businesses that do not have a website but would like to attract more customers, local SEO is an excellent strategy. But when it comes to growing and developing your medical practice, there’s a whole lot more we can do for your SEO at Crystal Clear.
Why Local SEO Isn’t Everything
A few decades ago when the Internet movement was first gaining traction, one of the first major changes to happen was the transfer of the physical Yellow Pages to online directories. These directories were sure to put you at the top of the search rankings because there was relatively little to compete with in comparison to today. But SEO has gotten more and more sophisticated, and these online directories have little significance to your search rankings now.
In order to succeed in today’s webspace, you need a medical marketing website, unique content, engaging social media, and a targeted SEO strategy. All of these work synergistically in your favor. If you are already a member of the Crystal Clear family, we handle all of your SEO for you, and your monthly reports can show you just how little significance local SEO has in the long run.
Do not let yourself be up-sold by local SEO companies again, and contact Crystal Clear today to get started on a comprehensive digital marketing strategy that will make you a real contender in today’s search engine marketing.