Whether you are a complete newcomer to social media or have already begun to establish social media strategies for your medical practice, chances are that LinkedIn is something that you’re still figuring out. If you’ve got a personal page on LinkedIn, then you’re already well on your way to professional networking that is different from what’s available on other social media venues. But at Crystal Clear, we also recommend to all of our clients to also set up a LinkedIn account for their medical practices.
If you’re wondering why, then you aren’t alone. Having accounts on the Big Four – Facebook, Twitter, Google Plus, and LinkedIn – means having a good handful of user names, passwords and profiles as it is. Why is necessary to have one more? As digital marketing strategists for some of the most successful medical practices across the country and beyond, here’s what we’ve learned.
More Digital Presence, More Visibility
If the digital age has taught us anything, it’s that nine times out of ten, when people are searching for businesses, they’re searching for them on social media. Having company accounts ensures that your practice is visible, regardless of where your current and future patients are looking. LinkedIn company accounts allow users to follow your practice, giving you another platform to develop your online visibility and engage your followers.
Put the Spotlight on Your Practice
If you have a personal LinkedIn profile, you know that it’s an opportunity to showcase your individual achievements and skill set. Now imagine the benefits of being able to do that for your medical practice. LinkedIn makes it easy for your patients to recommend you to others, and when the members of your medical team make accounts for themselves, they can be linked to your company page by updating the “Experience” section with the name of your practice. This way, the qualifications and experience of your staff speaks for itself, and your employees act as ambassadors for your practice.
Announce New Products and Services
When you incorporate new products and services into your medical practice, uploading photos, brochures, and videos to your LinkedIn company profile is a great tag-along to the email blasts, website content, and other social media announcements that you create to inform your patients of what’s going on at your practice. The more visibility, the better!
Get Results that You Can Measure
Although you can see how many likes and comments you get from your personal LinkedIn posts, LinkedIn provides more in-depth analytics for company pages, including:
- How many times a post has appeared in front of a user on their computer or mobile app
- The number of clicks generated by your posts
- The amount of likes, comments, and shares received by your posts
As a member of the Crystal Clear family, you are provided with monthly reports that break down the analytics and activities of your entire digital marketing strategy, but if you’re curious about how your posts and updates are doing on LinkedIn, the analytics are a nice add-on.
Mastering the social media space isn’t rocket science, and with a LinkedIn company page, you can continue to develop your practice and find, keep, and serve your patients more profitably. Contact Crystal Clear today for more information. We look forward to hearing from you!
